2. DEFINITION
A scientific & systematic search for pertinent
information on a specific topic.
D. slesinger : the manipulation of
things, concepts for the purpose of
generalizing to extend, correct or verify
knowledge
3. TYPES OF RESEARCH
The basic types of research are as follows
- Descriptive vs Analytical
- Applied vs Fundamental
- Quantitative vs Qualitative
- conceptual vs empirical
4. DESCRIPTIVE RESEARCH VS ANALYTICAL
Descriptive:
Fact – finding
the major purpose of this type is to describe the state
of affairs as it exists at present
Its also know Ex post facto research.
Ex : frequency of shopping
(in simple ) surveys .
Analytical :
On the other hand analytical researcher has to use
facts or information already available, & analyze the
to make evaluation of material.
5. APPLIED VS FUNDAMENTAL RESEARCH
Applied :
It aims at finding a solution for an immediate
problem facing by an entity.
Ex: marketing research
Fundamental :
It is also known as pure research
It aims at with generalization.
Ex : pure mathematics
6. QUANTITATIVE VS QUALITATIVE
Quantitative:
Its based on the measurement of the
quantity.
It is applicable to phenomena that can be
expressed in terms of quantity.
Qualitative:
This type is applicable to phenomena that is
measured in terms of quality
Ex: motivation research
7. CONCEPTUAL VS EMPIRICAL
Conceptual :
This sort of research is generally related to
some abstract idea or theory
Ex : philosophy theories
Empirical:
Also know as “Experimental research
it relies on experience & observation alone
