2. It is a South Korean company.
It has its headquarter in Samsung town,Seoul.
Samsung is a global leader in screen technology as
Tvs,batteries, home appliances and chip designs.
So in term of innovation it
is doing a lot right.
It always follow a rigid corporate structure,now it
announced that it will begin to embrace a start up like
culture to foster growth and develop new ideas.
To inspire the world with
products &design that
enrich people,s lives&
contribute to a socially
Usd 400 billion in sales,
Predominantly no. 1 in
globe it industry.
Top to world,s best
Creative leader building
Globle enterprise that
attracts the world,s best
4. The underlying principle that define our vision for the
future of samsung is,”INSPIRE THE WORLD ,”CREAT E THE
The vision is at very core of our commitment to lead innovations
in technology,products and solution that inspire communities
around the world to join our aspiration for creating a better
world full of richer digital experiences.
By 2020,we seek to achieve annual sales of USD 400 billion while
placing samsung overall brand value among the globe top 5.
Three key strategic pillars that are now part of our
culture,business operation and management describe the
governing initiative to this end: CREATIVITY,PARTNERSHIP &
5. The South Korean company as part of restructing has
crowned 33 years old PRANAV MISTRY as vice
president of samsung electronics.
He was also vice president of Research and
Development and the head of THINK-TANK team in
PRANAV MISTERY becomes 4th high profile Indian to
head top global technology companies.
Few months before, SUNDER PICHAI was elevated to
senior vice president and head of android,chrome and
9. Mumbai,March12,2008: Samsung Telecommunication
India,a design and technology leader in the Indian
mobile market ,today,announced the appointment of
AAMIR KHAN as its brand ambassador for samsung
mobile phones in India.According to them Samsung
brand stands for qualities of innovation,change
,discovery,self-expression and these very same qualities
are epitomised by AAMIR KHAN whose qualities &
depth of work as well as versatility as an actor ,have
made him a much respected actor in INDIA.
Strong position in emerging markets.
8th global brand in terms of brand value.
Largest market share for devices running
on googles Android operating software.
Global leader in mobile devices market
and subsidary of worlds top conglomerate.
12. No major milestone in innovation
Heavily relies on googles android
Found guilty after violating
patents of apple Inc.
13. There are number of significant threats are existent that affect the
market position and growth of samsung company-
APPLE COMPANY:Apple iphone and galaxy S6
The introduction of iphone series of Apple has affected the
market positon of galaxy series of samsung due to the innovation
feature and high quality.
Although they both are of same or near by
prices,however it is seen that galaxy S6 could not meet the challenges
INCREASED COMPETITION AND PRICES