1. Coralie & Adrien

2. How the tool can be used to increase brand
awareness ?
Twitalyzer is an analytics tool specifically designed for social businesses on Twitter.
Anyone on Twitter can get “Twitalyzed” from the main page for free, and the results
will tell you basic things like your :
impact type,
impact score,
and overall rank compared to other Twitter users on your network.

3. How the hotel can be used to create service
differentiation for influencers ?
Twitalyzer trends thirty different metrics so you can decide which measures are right
for you and which are meaningful for your business.
a public aggregator of social influence metrics that could be used to determine the, well,
social clout of any individual.
our goal all along has been to become a business platform used internally at companies
trying to measure the effectiveness of their presence in Twitter.
With paying customers we believe ourselves obligated to provide the best possible service and support. This commitment
is already manifest in a variety of ways:
• Rapid response to customer issues via Twitter and email
• Rapid evolution to the platform, including the addition of specific functionality that customers request
• The addition of documentation and support materials to ensure that everyone gets the most out of
Twitalyzer

4. How the tool can be used to impact revenue ?
Twitalyzer is going to make the shift from a largely free solution
to a largely paid solution : $4,99
• New, lower pricing at the Individual and Agency level
• Entirely new, easier to read graphs and charts
• Automatic network discovery for Agency customers
• Customization of the metrics report (show/hide and move)
• Even more accurate tracking including Twitter RT method
• Daily and weekly “all tweet” archives in downloadable format
• Tighter Google Analytics integration
• Entirely new administration options including Export and Report managers
• Integration with PeerIndex for additional data and topics
• Calculation of Potential and Effective Reach in Twitt

5. Why this tool is better than others, mentioned in
the article ?
It’s transparent : Everything is clearly stated
Measurable, you can not buy followers
With paying customers we believe ourselves obligated to provide the best
possible service and support. This commitment is already manifest in a
variety of ways:
Rapid response to customer issues via Twitter and email
Rapid evolution to the platform, including the addition of specific
functionality that customers request
The addition of documentation and support materials to ensure that
everyone gets the most out of Twitalyzer