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Unleashing Your Creative Genius
- 2. steve
- 9. Bernbach Ogilvy Clow Chiat Riney Gossage
- 10. The Buntin Group
- 22. Here’s what I think.
- 23. clients want specialists when they want them not when they don’t
- 24. no time to keep up with resources and where trends are going next
- 25. a connected central strategist a producer air traffic control
- 26. social media copywriter Search marketing art direction Phone apps Photography web design web design graphic design
- 27. clients do not care if you’re a traditional agency or digital agency
- 28. they want ideas
- 30. Brand Strategist Marketing Strategist Digital Marketer Social Media Dude Creative Director Copywriter Idea Creator Channel Planner
- 31. Where does creativity come from? Who is creative?
- 44. Here’s what learned - everyone is creative
- 45. Our methods of being creative are different. We’re built differently. We think differently. We have different experiences. We process differently. We interpret differently.
- 46. 4 Types of Creative People
- 47. The Dumper The Thespian The Rip-Off The Processor Artist
- 48. The Dumper Vomits ideas Quantity Speaks first Thinks out loud Good ideas come from bad ideas Can polarize brainstorms Can ignite brainstorms Let em go then turn them off.
- 49. The Processor Takes their time Not a fan of brainstorm groups Does not a fan of Dumpers Prefers writing out thoughts Works well with email idea sessions Do not underestimate their ability Ideas include thought out execution.
- 50. The Thespian Dramatic presentation Not a lot of ideas, but good ideas Difficulty letting go of their idea Other ideas not as good BIG idea peeps
- 51. The Rip-Off Artist (also known as elbow nudger) Believes ideas are to be stolen Mr. Obvious Coat tails of others First to embrace and champion others
- 52. Tips for Releasing Your Creative Genius
- 54. Brainstorming Rules to Follow Publish objectives at least 24 hours before meeting 30 minute meeting Unfamiliar environment Manageable size (6 or less) Organized chaos with Post-its Allow 24 hours for follow up ideas.
- 55. Competition Role Play Pretend your are someone everyone knows - related to problem or not.
- 56. Remembrance The objectives were a hit! What big idea made it happen?
- 57. Rubber Ducking Talk to a great listener and work it out yourself.
- 58. Wishing How big can you dream? It was, “I have a dream” NOT “I have a plan”.
- 59. Free Form Writing-Drawing Let your unconscious thought live through your hands.
- 60. Exercise
- 62. What’s a great idea?
- 64. questions?
- 66. thanks. facebook.com/chandlerthinks @sschandler