1. Happy to welcome you
For this creative task of designing

2. What is a design ?
• A plan or drawing produced to show the
appearance and working of something
before it is made. it is the plan intended for
a purpose………our intend here is to
design handloom textile products.

3. Elements of design
• Lines
• forms and shapes
• colours
• textures

4. lines
• Gives direction, communication, the
imaginary limits or outline of a product and
form the shapes
• Lines are 4 types,
• 1. vertical lines
• 2. horizontal lines
• 3. diagonal lines
• 4. curved lines

6. Forms and shapes
• The outward form of something as
produced by their outlines are perceived
as its shape.
• it may be natural forms
• abstract forms
• geometrical forms
• conventional forms

8. colours
• An objects property of producing different
sensations in brain through the eyes of
observers as a result of the way it reflects
light.
• Colour has its ……hue, value and tones.

10. textures
• The feel , appearance , consistency, and
surface nature of the designed products
is termed as texture.
• It is by using different fibres, counts,
quality, density, and interlacements.

12. For designing you require
• A theme
• a storyboard
• design concept
• trend research
• initial sketching
• final sketches
• repeats and patterning
• product rendering

13. Theme
• A subject on which a person speaks,
writes, or thinks and
• is expressed as an idea that is often
repeated in a work of art.

15. Story board
• It is the collection of pictures , images,
photos, events, objects, words and
phrases related with theme selected.

16. Design concepts
• Is a word or phrase which symbolizes the
inspired phenomenon, sense impression,
empirical relationship and helps to
communicate the design.

17. Trend research
• It is the method of deciding consumer for
the product by forecasting their colour
preferences, textures, technology, etc:
with reference to different occasions and
lifestyles.

18. Initial sketching
• Taking inspiration from design concepts
and by utilising consumer preferences a
design is drafted in paper to express the
ideas hitherto in mind of designer.

19. Final sketching
• By considering the loom and technology to
be adopted for the production and
principles of designs the draft design is
modified to suit our requirement.

20. Principles of designs
• Principles are concepts used to arrange
the structural elements of design. when it
is applied, it effects the expressive content
or the message of the work.
• It gives dynamism, life, and, aesthetics to
designs.

21. Principles of designs
• There are six principles generally followed
by successful designers.
• 1.balance
• 2.proportion
• 3.rhythm
• 4.emphasis
• 5.unity
• 6.contrast.

22. Variety through contrasting

23. balance
• Balance is the concept of visual
equilibrium and relates to our physical
sense of balance.
• Balancing are achieved in two ways:
• 1. symmetrically- it is called as formal
balancing by arranging elements equally
around a central point or fulcrum.
• 2. asymmetrically- it is also called as
informal balance.it involves placement of
objects in a way that will allow objects of
varying visual weight to balance one
another around a fulcrum point.

24. balancing

25. proportion
• This refers to the relative size and scale of
the various elements in a design.
• The issue is the relationship between
objects or parts of a whole.
• Use appropriate scale in surface design.

26. proportion

27. rhythm
• Rhythm can be described as timely
movement through space, an easy
connected path along with the eye follows
a regular arrangement of motifs.
• The presence of rhythm creates
predictability and order in a composition.
• Repetation, alternation, gradation is
employed to motifs to achieve rhythm.

28. Rhythmic designs

29. emphasis
• Emphasis refers as point of focus or
interruption.
• It marks the locations in a composition
which most strongly draw the viewers
attention.
• Repetition, contrasting in colour or texture
or shape, placement of motifs in strategic
positions etc: brings emphasis.

30. emphasis

31. emphasis

32. unity
• Unity is the underlying principle that
summarizes all of the principles and
elements of design.
• It refers to coherence of the whole or
harmony of all the parts.
• Patterning, consistency in forms and
colour, use of variety in elements etc: can
achieve unity.

33. Good design

34. Repeats and patterning
• The paper design is translated into the
language of loom , and other production
systems , technologies to adopt for
converting into actual products by
employing unit repeating techniques and
movements in rhythm of machineries,
tools and equipments .

35. Product rendering
• This is the actual production process. the
dream of designer becomes reality
through dyeing, winding, warping,
weaving, and finishing operations.