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Triple Shot Bartenders

  Project Plan (Proposal)
       July 06, 2009
Vision
• To become the premier private event
  bartending service in the San Francisco Bay
  Area
Purpose
• Impress party guests and clients
• Minimize party costs
  – Mixed drinks cost less and taste better
• Let party hosts enjoy their own party
Why be involved?
• Make money quickly doing something fun

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Growth Plan
• Stage 1: Small house parties
• Stage 2: Medium-sized events (100+)
• Stage 3: Corporate events
Team (so far)
Name                                    Responsibilities
Jireh                                   Owns and funds project (sponsor)
                                        Bartending expertise
Dwight                                  Project manager
                                        Account management expertise
Fernando                                Marketing & promotions
                                        Restaurant service expertise
Marcy                                   Marketing & promotions
                                        Restaurant service expertise
Amber                                   *Project manager
                                        Event production expertise



           *let us know where you’re most interested, Amber
Organizational Structure
• Marketing
   – Find parties to bartend at
   – Hand out marketing materials
• Bartenders
   – Serve drinks at party
   – Make drink lists
• Account managers
   – Communicate with clients
   – Organize bartenders (schedules)
   – Ask for testimonials
Marketing Strategy
•   FREE bartending
•   Host parties
•   Ask for Yelp.com referrals
•   Leave marketing materials:
    – Business cards
    – Website
    – Flyers

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Marketing Strategy
FREE bartending
• Who’s going to turn down a free bartender?
Marketing Strategy




Yelp.com referrals
• People trust Yelp referrals.
• If we get strong testimonials on Yelp, people
  will start to call us.
Marketing Strategy
Host parties
• What are the keys to making this
  “successful”?
  – Get us more gigs
  – Build the Triple Shot Bartender brand
Marketing Strategy
Host parties
• Who do we invite to these parties? We need
  people who will get us gigs to bartend at.

*Idea: what if we contacted active Yelp.com reviewers and threw/bartended a party
   to get to know them?
   -this could get us connected to their online “outgoing/party” community and a lot
   of great reviews

*Idea: what if we threw professional “networking” events? If we did them right,
   maybe the networkers will find us other gigs too.

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Success Metrics (for now)
• Increased # of bartending gigs
• Increased # of Yelp reviews
Competitive Analysis
• Less than 10 bartender companies in Bay Area
  – Main Competitors: Drinksf.com, baytenders.com,
    allan-brown.com
• Mostly service 100+ guests events
• Don’t aggressively cater to smaller events
• Poor image:
  – Bad websites
  – Unprofessional on phone
  – Don’t follow-up with emails
Competitive Advantage
• Price: We do it for FREE!!!
  – (Make money off tips, for now)
• Aggressive promotions:
  – Promoters actively promoting service
  – Large personal networks (Fernando, Jireh, Marcy)
  – Hosting events
Standard Industry Practice
1.   Put ads up on Craigslist
2.   Talk to clients on phone/email
3.   Recommend drinks
4.   Learn details of party (when, where…)
5.   Bartends at party
6.   Clean-up after event
7.   Asks for payment and tip after event

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How can we be better?
Potential ideas:
• Aggressive, innovative promotions
  – Hand out flyers at SJSU
  – Connection to Bay Area club/party scene
  – Sponsor parties to get name out
• Better marketing materials
  – Website, backdrops, flyers
• *Expand service offering
Expand Service Offering (idea)
What if we also serve smoothies and coffee?




Coffee-mobile                 Smoothies-mobile               Alcohol-mobile
Starbucks                     Jamba Juice                    bar




This way, if people hire us for one, they’re more likely to hire us to do another.
Upcoming Events
• July 10, 2009: Jireh’s friend’s birthday party
• August 1, 2009: Mom’s birthday. 250-person
  event
Next Steps
• Please email me and Jireh with any ideas and suggestions you
  might have
   – dlubrin@gmail.com (dwight)
   – jirehlubrin@gmail.com (jireh)
• Get more parties to bartend at
• Upgrade marketing materials
   – We have business cards
   – Website (in process)
   – Event flyers (in process)

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Triple Shot Bartenders Project Plan (updated)

  • 1. Triple Shot Bartenders Project Plan (Proposal) July 06, 2009
  • 2. Vision • To become the premier private event bartending service in the San Francisco Bay Area
  • 3. Purpose • Impress party guests and clients • Minimize party costs – Mixed drinks cost less and taste better • Let party hosts enjoy their own party
  • 4. Why be involved? • Make money quickly doing something fun
  • 5. Growth Plan • Stage 1: Small house parties • Stage 2: Medium-sized events (100+) • Stage 3: Corporate events
  • 6. Team (so far) Name Responsibilities Jireh Owns and funds project (sponsor) Bartending expertise Dwight Project manager Account management expertise Fernando Marketing & promotions Restaurant service expertise Marcy Marketing & promotions Restaurant service expertise Amber *Project manager Event production expertise *let us know where you’re most interested, Amber
  • 7. Organizational Structure • Marketing – Find parties to bartend at – Hand out marketing materials • Bartenders – Serve drinks at party – Make drink lists • Account managers – Communicate with clients – Organize bartenders (schedules) – Ask for testimonials
  • 8. Marketing Strategy • FREE bartending • Host parties • Ask for Yelp.com referrals • Leave marketing materials: – Business cards – Website – Flyers
  • 9. Marketing Strategy FREE bartending • Who’s going to turn down a free bartender?
  • 10. Marketing Strategy Yelp.com referrals • People trust Yelp referrals. • If we get strong testimonials on Yelp, people will start to call us.
  • 11. Marketing Strategy Host parties • What are the keys to making this “successful”? – Get us more gigs – Build the Triple Shot Bartender brand
  • 12. Marketing Strategy Host parties • Who do we invite to these parties? We need people who will get us gigs to bartend at. *Idea: what if we contacted active Yelp.com reviewers and threw/bartended a party to get to know them? -this could get us connected to their online “outgoing/party” community and a lot of great reviews *Idea: what if we threw professional “networking” events? If we did them right, maybe the networkers will find us other gigs too.
  • 13. Success Metrics (for now) • Increased # of bartending gigs • Increased # of Yelp reviews
  • 14. Competitive Analysis • Less than 10 bartender companies in Bay Area – Main Competitors: Drinksf.com, baytenders.com, allan-brown.com • Mostly service 100+ guests events • Don’t aggressively cater to smaller events • Poor image: – Bad websites – Unprofessional on phone – Don’t follow-up with emails
  • 15. Competitive Advantage • Price: We do it for FREE!!! – (Make money off tips, for now) • Aggressive promotions: – Promoters actively promoting service – Large personal networks (Fernando, Jireh, Marcy) – Hosting events
  • 16. Standard Industry Practice 1. Put ads up on Craigslist 2. Talk to clients on phone/email 3. Recommend drinks 4. Learn details of party (when, where…) 5. Bartends at party 6. Clean-up after event 7. Asks for payment and tip after event
  • 17. How can we be better? Potential ideas: • Aggressive, innovative promotions – Hand out flyers at SJSU – Connection to Bay Area club/party scene – Sponsor parties to get name out • Better marketing materials – Website, backdrops, flyers • *Expand service offering
  • 18. Expand Service Offering (idea) What if we also serve smoothies and coffee? Coffee-mobile Smoothies-mobile Alcohol-mobile Starbucks Jamba Juice bar This way, if people hire us for one, they’re more likely to hire us to do another.
  • 19. Upcoming Events • July 10, 2009: Jireh’s friend’s birthday party • August 1, 2009: Mom’s birthday. 250-person event
  • 20. Next Steps • Please email me and Jireh with any ideas and suggestions you might have – dlubrin@gmail.com (dwight) – jirehlubrin@gmail.com (jireh) • Get more parties to bartend at • Upgrade marketing materials – We have business cards – Website (in process) – Event flyers (in process)