Triple Shot Bartenders
Project Plan (Proposal)
July 06, 2009

Vision
• To become the premier private event
bartending service in the San Francisco Bay
Area

Purpose
• Impress party guests and clients
• Minimize party costs
– Mixed drinks cost less and taste better
• Let party hosts enjoy their own party

Why be involved?
• Make money quickly doing something fun

Growth Plan
• Stage 1: Small house parties
• Stage 2: Medium-sized events (100+)
• Stage 3: Corporate events

Team (so far)
Name Responsibilities
Jireh Owns and funds project (sponsor)
Bartending expertise
Dwight Project manager
Account management expertise
Fernando Marketing & promotions
Restaurant service expertise
Marcy Marketing & promotions
Restaurant service expertise
Amber *Project manager
Event production expertise
*let us know where you’re most interested, Amber

Organizational Structure
• Marketing
– Find parties to bartend at
– Hand out marketing materials
• Bartenders
– Serve drinks at party
– Make drink lists
• Account managers
– Communicate with clients
– Organize bartenders (schedules)
– Ask for testimonials

Marketing Strategy
• FREE bartending
• Host parties
• Ask for Yelp.com referrals
• Leave marketing materials:
– Business cards
– Website
– Flyers

Marketing Strategy
FREE bartending
• Who’s going to turn down a free bartender?

Marketing Strategy
Yelp.com referrals
• People trust Yelp referrals.
• If we get strong testimonials on Yelp, people
will start to call us.

Marketing Strategy
Host parties
• What are the keys to making this
“successful”?
– Get us more gigs
– Build the Triple Shot Bartender brand

Marketing Strategy
Host parties
• Who do we invite to these parties? We need
people who will get us gigs to bartend at.
*Idea: what if we contacted active Yelp.com reviewers and threw/bartended a party
to get to know them?
-this could get us connected to their online “outgoing/party” community and a lot
of great reviews
*Idea: what if we threw professional “networking” events? If we did them right,
maybe the networkers will find us other gigs too.

Success Metrics (for now)
• Increased # of bartending gigs
• Increased # of Yelp reviews

Competitive Analysis
• Less than 10 bartender companies in Bay Area
– Main Competitors: Drinksf.com, baytenders.com,
allan-brown.com
• Mostly service 100+ guests events
• Don’t aggressively cater to smaller events
• Poor image:
– Bad websites
– Unprofessional on phone
– Don’t follow-up with emails

Competitive Advantage
• Price: We do it for FREE!!!
– (Make money off tips, for now)
• Aggressive promotions:
– Promoters actively promoting service
– Large personal networks (Fernando, Jireh, Marcy)
– Hosting events

Standard Industry Practice
1. Put ads up on Craigslist
2. Talk to clients on phone/email
3. Recommend drinks
4. Learn details of party (when, where…)
5. Bartends at party
6. Clean-up after event
7. Asks for payment and tip after event

How can we be better?
Potential ideas:
• Aggressive, innovative promotions
– Hand out flyers at SJSU
– Connection to Bay Area club/party scene
– Sponsor parties to get name out
• Better marketing materials
– Website, backdrops, flyers
• *Expand service offering

Expand Service Offering (idea)
What if we also serve smoothies and coffee?
Coffee-mobile Smoothies-mobile Alcohol-mobile
Starbucks Jamba Juice bar
This way, if people hire us for one, they’re more likely to hire us to do another.

Upcoming Events
• July 10, 2009: Jireh’s friend’s birthday party
• August 1, 2009: Mom’s birthday. 250-person
event

Next Steps
• Please email me and Jireh with any ideas and suggestions you
might have
– dlubrin@gmail.com (dwight)
– jirehlubrin@gmail.com (jireh)
• Get more parties to bartend at
• Upgrade marketing materials
– We have business cards
– Website (in process)
– Event flyers (in process)