1. Chang W. Kim @chang1

2. Welcome to Korea!

3. 50 80,000 20 20,000 ?

6. Korean Internet

7. 1997-2001 The good days

9. 2009 GDP * Source: CIA, 2009 China Japan S. Korea $8,789 bn $4,137 bn $1,356 bn

10. 2009 Export * Source: CIA, 2009 China Japan S. Korea $1,194 bn $517 bn $356 bn

18. % Broadband (of all subscribers), 2000 * Source: ITU

23. Tiny country + Large population + Great broadband + Group behavior

31. Oct 1999 Aug 2003

33. Sept 1999 Feb 2004

35. Oct 2002 Dec 2005

38. However…

40. Korean internet ~=

41. Portal Internal Referrer % 10% 67% 66% 36% * Source: Korean Click

42. IE over 90%

47. Movie Download Market Size Legal Illegal KRW 20 bn KRW 370 bn * Source: DCNA, 2009

49. Korean Internet Service CAGR Community, SNS News Search -11.4% +3.5% +4.6% -0.4% Email * Source: Korean Click Minihompies Club, cafe BBS -20% -8% -32%

50. Mobile data service / total ARPU * Source: Mobizen.pe.kr

51. Hope?

53. * Source: Hangyeore Newspaper 700K iPhones sold in 6 months (Only 7 countries more than 500K in 1 yr)

54. 500K iPhones * Source: Hangyeore Newspaper 4 months (population: 48M) 7 months (population: 130M)

57. No more Galapagos!

58. 2007 2008 KRW 570 bn KRW 370 bn 2005 2007 0.3% 1.3% 2008 5.1% Illegal movie download % Legal movie download

59. Next Generation Entrepreneurs!!