9. Behaviours Behaviour Belief Response/Actions I collaborate Your success is my success Willing to share advice and experience to help others succeed I always do what I say I want to over deliver I set realistic expectations even when under pressure I challenge I know there is a better way of doing this I want to do things the best way I am going to ask the question ‘why’ I am hungry for results I trust my instincts I make decisions now I am responsible for resolution I own this problem until the customer releases me from it I make sure the customer is satisfied
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14. Internal Comms working with Viral Change TM STEALTH APPROACH Viral ChangeTM Present Future IMPACT! BIG SPLASH Internal comms
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30. Our Approach Readiness audit > strategy aligned with your business objectives > implementation
31. Number of people in org Number of links or connections ++ ++ Tail: big no. Have few Head: small no have lots
Notes de l'éditeur
Use language that appeals, inspires, invites and disturbs Expectations Them to use correct language and communication with colleagues Express their endorsement to process of change – expect them to be activists Them as role models – visible actions Act as observers and report ‘fault lines’ – we will Meet with them regularly Their central role in peer to peer reinforcement Police the behavioural ‘disconnects’ – when say and do are different – important Structure of things Informal with initial set of ‘rules of the game’ – to be modified Communicate with each other as much as need/want to Support this with blogs, SMS, Twitter, intranet – PROTECTED Formal and structured ways – let them decide some – long coffee breaks Work alongside management as a group in their own right Their mandate comes from Richard and top team Own manager is there to support them Challenges Ambiguity Find themselves in the spotlight in their peer network – some might feel uncomfortable They will have to carry on with normal day jobs May be prudent to establish some ‘allowances’ – ie half day a week, but beware not a 2 nd job Support Meetings to update each other – periodically Come to us at any time Make time for group to express their feelings Great opportunity to learn new things – mgt of change Oppy to benefit from real life networking - personal development
DO WE AGREE WITH THIS OR SHOULD WE DO AN AUDIT?
Focus on levers or hot spots where small differences will spread big change that is observable and sustainable Non linear, organic, adaptic, emergent, right brain, can take in many things at once, inter-relationships, connectedness Example of Brandauer: New product and process for new market Hand picked team – rigourous selection – leader, key behaviours (change technicians, holistic engineers), 3 months in Europe to train and bond and form Come back to UK, plant them in new division, make them visible. Recognition that they wouldn’t have changed things by same old ways of doing
