The state of nature partnership is Britain's most ambitious conservation collaboration. This is a summary of our collective vision and strategy. The partnership is now called the Nature Intelligence Unit.

1. gatheR
Executive summary
citizen science for the state
of nature partnership
July 2015

2. 2
The State of Nature Partnership is Britain’s most
ambitious conservation collaboration
Amphibian and Reptile Conservation Trust Association of British Fungus Groups Bat Conservation Trust
Centre for Ecology and Hydrology (NERC) Botanical Society of Britain and Ireland British Bryological Society
British Lichen Society British Mycological Society British Trust for Ornithology
Buglife Bumblebee Conservation Trust Butterfly Conservation
Conchological Society of Great Britain and
Ireland
Kew Royal Botanic Gardens Marine Biological Association
Marine Conservation Society Mammal Society National Biodiversity Network
People's Trust for Endangered Species Plantlife Pond Conservation
Rothamsted Research Wildlife Trust Wildfowl & Wetland Trust
RSPB National Trust ( Swarm! )

3. 3
the latest report
shows that Nature iN
the UK IS In trouble
(We don’t need to
tell you that….)

4. 4
The state of nature in the UK Is changing
because how we live is changing
increasing
Pace of Life
Rise of screen
time
Community
breakdown
Loss of Green
Spaces
Less time spent
outdoors
Nature-starved
curriculum

5. 5
CHANGING LIFESTYLES
DECREASING NATURAL RESOURCES
CLIMATE CHANGE
EARTH IS NOW
ENTERING AN
EXTINCTION RATE
1000 TIMES GREATER
THAN IN THE PAST
These shifts in how we live have fundamentally
changed our relationship with nature

6. 6
A PUBLIC NOT ENGAGED WITH NATURE WON’T LOVE NATURE
AND A PUBLIC THAT DOESN’T LOVE NATURE
WON’T BE MOTIVATED TO PROTECT IT

7. CITIZEN SCIENCE has
the potential to
ESTABLISH A
RECONNECTION AND
LOVE OF NATURE
Help people discover that change is happening
and build awareness of how that change affects
them - locally as well as nationally/globally
Catalyse public engagement by
making nature exciting, relevant
and interesting to people (again)
Help rejoin the dots between
society, culture and nature
through (re)-building community

8. 8
shaping a new collective vision for the State of
nature partnership approach from 2016
Building on
solid foundation
scientific report
TO Grow
a diverse Learning community
with a love for nature
Data
Facts
Evidence
Representation
Accuracy
Stories
Engagement
Places
Connection
Fun

9. The people’s
state of nature

10. 10
1.0 2.0 3.0
Expert-guided
+
Purposeful
Public
engagement
focus
for 2016
the focus for next year should be on growing expert
guided purposeful public engagement
Expert + Public
SHAPED
+
SUSTAINED
Public
engagement
=
GROWING SCIENCE
CAPACITY
science-led
+
NARROW
EXPERT
INVOLVEMENT

11. Even within designated audiences a
11
we have 6 unique audiences in terms of their needs
and potential roles they can play
adventurists Farmers
Engaged
Naturalists
Armchair
enthusiasts
Schools and
Teachers
Explorer
families

12. 12
8 key capabilities needed to deliver the people’s
state of nature citizen science 2.0 proposition
Online and
physical learning
communities
Learning from
wider world of
citizen science
New Digital tools
and technologies
Innovative
Product and
service design
Engaging Content
and storytelling
Rewards/
incentives for
participation
compelling Place-
based experiences
Open data
approaches and
platforms

13. 1
2
3
4
5
6
1 2 3 4 5 6
13
There’s a clear need to learn and ACQUIRE new
capacity to deliver the vision AND GAIN ADVANTAGE
Rewards and
incentives
Content and story-
telling
Learning from
citizen science
Open Data
Learning
communities
Place-based
experiences
Product and service
design
Tools and digital
technologies
n=11
capability
importance
Ignore Acquire
Shed Advantage

14. 14
designing a coherent and compelling offer
principles for a State of nature 2.0 proposition
1. Joined up approach
2. Building towards an ambitious vision
3. Open to multiple audiences
4. Many ways to participate - for individuals + orgs
5. Transforming partnership into a collaboration
6. Sharing data, learning and knowledge openly
7. Building collective intelligence around the topic

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ten key themes driving the overall proposition
Going beyond
the report to
grow a
learning
community
Keeping
existing
communities
rewarded and
engaged
Creating
multiple ways
to get
involved and
participate
Reaching new
audiences
where they
are on what
they love
Aggregating
existing
projects into
single place
establishing
shared
knowledge +
Open Data
practises
who
what
how
inviting
Story-telling
at local level
setting
Challenges
for rewards
Co-creation
of whole
programme
design
creating new
Media and
content
partnerships

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https://vimeo.com/channelswarm/stateofnature
A film to bring to life the proposition

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Potential startpoints for propositions
to establish citizen science for nature 2.0
1. Establish and grow the State of Nature learning community
2. Create a local place-based story-telling platform
3. Aggregating existing activities into a single, lightweight platform
4. Co-creating propositions with key audiences - Adventurists / Farmers
5. Develop engaging content to engage and inspire new audiences
6. Rewarding and recognising expert naturalists for their contributions

18. gatheRING
A collaboration to improve the
state of nature
What is it?
Blog
2:13 /
7:34
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When’s the next
Gathering?
Register
How it worksAbout
Gathering is a 1 day ‘unconference’ where we
• meet other fellow practitioners
• share learning and best practise in
growing public engagement around
citizen science for nature
• get inspired with approaches, and learn
new skills and ways of working
• co-create solutions to the big challenges
we are all facing in our own work
Register

19. 1. A platform to enable and encourage the
public tell their stories about the things love,
notice, care about locally
2. The platform will build up a living State of
Nature map across the UK - start by test/learn
hyper-local
3. Could link to aggregation of citizen science
projects as a next step, call to action beyond
sharing story
19
creating a platform for local story-telling
http://www.stateofnature.uk
Flower power Kestrel tracking
Moth mates

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Aggregating Existing activities
1. Bring all existing
projects together on
one platform
2. Make the platform easily
searchable for the
public
3. Potential for project
ratings/feedback
4. Potential for a rewards/
points system for users

21. Join the adventurists
Citizen scientists + adventurers
Pioneering wild science
1. Sign-up to become an adventurist
2. Receive a briefing pack, the app
and a sampling toolkit
3. Go out and pioneer wild science
4. Send back your results
5. Help us grow the movement

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Potential content partners
to engage and inspire new audiences to participate

23. 23
Rewarding and recognising expert naturalists
for their citizen science contributions

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planning for launch of the people’s state of nature
project plan
August to December 2015 January to June 2016
Phase 0 Phase 2 Phase 3 Phase 4 Phase 5 Phase 6
Development
Day
Audience
Immersion
Rapid
Prototyping
end Sept Oct/Nov Nov - Dec
Pilot testing
and
development
Launch
comms
planning
Full
programme
launch
Jan - Mar Apr - May June
Establishing
project,
objectives,
success
metrics, ways
of working
and
fundamentals
of approach
Insights into
potential
ideas,
opportunities
and needs
identified via
immersion
with the key
audiences
Rapid
prototyping
and co-
creating
Swarm
programme to
develop the
concepts into
prototypes
co-funded by founding partners
Build Sustainable Platform + Collaborative Venture
Applications to key funds/foundations/partners for launch
funding, establishing collaborative project/venture
Refining and
piloting the
prototypes
iteratively
with user
feedback and
with partners
ready to
launch
Finalising
project
pilot(s) and
developing
integrated
comms plan
for full launch
with key
partners
Launching
the main
programme,
with lead
content
partners to
reach as wide
as audience
as possible
Develop Long Term Funding Model
Working with core partners, funders/foundations
on long-term financial viability for venture
Funded externally
Phase 1
Partner
foundations
Aug/Sept
Developing
relationships
with key
partners to
establish
strong
foundation for
collaborative
venture

25. THANK YOU!
LET’S MAKE IT HAPPEN