1. Prof. Chandan Vichoray B.E., MBA, Doctoral Thesis Submitted ShriRamdeobabaKamla Nehru Engineering College, Nagpur Market Research & identifying International Business Opportunity 1

3. Biggest attraction: Revenue in Foreign Currency

4. Boosts Individual’s as well as Country’s Economy

5. The Outsourcing Mantra works in favour of exports

6. Thrust on Multi-Locational Businesses for Efficient Supply Chain

7. Boost through various Trade agreements and Trade Blocs reducing the effect of barriers2

9. Fuels innovations that can sometimes effect a paradigm shift

10. Accelerated product life cycle

11. A way of beating competition for the initial time period

12. Faster market analysis through secondary data and information3

14. Hiring research agencies is going to be expensive

15. Initial approach through trading companies

16. Source of Market Research could be primary and secondary sources4

18. Vision

19. Competency

20. Resources

21. External

22. Competition

23. Environment

24. Institutions5

26. Resources

27. Competition

28. Environment6

30. Specialty Products

31. Niche Areas

32. Capability Vs. Capacity

33. Approach and Credibility

34. Knowledge of International Markets7

36. Through Surveys

37. International Trade Fairs

38. Hiring international trade and marketing consultants

39. Talking with successful exporters of similar product

40. Secondary Sources

41. Private Sources like Libraries, Chambers of Commerce, Internship reports

42. Public Sources like WTO, IMF, World Bank, Asian Development Bank, Organization for Economic Cooperation & Development8

44. Concessions to local trade

45. FTAs arrangement with other countries for similar product / service

46. Known devil is better than an unknown angel9

48. Economic Environment

49. Socio-cultural Environment

50. Technological Environment10

52. Identify 5-10 large & fast growing markets for the products

53. Identify smaller but faster-growing markets

54. Examine trends for the products / allied products that could influence demand11

56. Analyze the Product mix

57. Identify trade barriers and plan accordingly12

59. Department of Customs

60. Director General Foreign Trade (DGFT)

61. Tariff Commission

62. India Trade Promotion Organization (ITPO)

63. Indian Institute of Foreign Trade (IIFT)

64. Federation of Indian Chambers of Commerce & Industry (FICCI)13

66. World Bank Atlas

67. World Factbook

68. International Financial Statistics

69. World Population Profile

70. OECD Publications14

72. India-Japan FTA

73. Indian-Asean FTA15

75. Started as a small shop in Bikaner

76. Began US Operations in 1993 first targeting the large Indian population

77. Lined up 15 products for the Indians16

79. A $4 Million Brand spread in UK and Middleeast also

80. 50 Countries Stock Haldiram’s

81. Tied up with companies like TESCO, Sommerfield, Sipneys and Carrefour

82. Initially surveyed for Indian population, got acceptance with the Foreigners also17

84. Product highly successful is the KhattaMeetha whose sales have soared 112% since introduction

85. Export of KhattaMeetha is in excess of 125 tons annually

86. A healthy growth rate of 40% Year – on -Year18

88. Future plans include starting Indian Restaurants abroad making a full food Corporation

89. International business will include milk products and noodles localized as per the country19

91. Localized manufacturing planned with plants operating from the same country where business is planned

92. Short supplies arrangement using supply chain thus ensuring copious supply of products20

94. Henry Anthony, Understanding Strategic Management, Oxford University Press

95. P. SubbaRao, International Business, Himalaya Publications

96. Ball, McCulloch, Frantz, Geringer, Minor, International Business – The Challenge of Global Competition, Mc-Graw Hill 21

98. http://www.fita.org/trade_info.html

99. Karamally Zak, Choosing to be Successful in Export Marketing, http://fita.org/aotm/0999.html

100. www.export.gov

101. www.unzco.com

102. www.infobanc.com

103. www.tradeindia.com22

104. Questions??? 23 Questions????

105. Thank You 24