Closing keynote given at the WAAL 2011 annual conference in Stevens Point, Wisconsin. Program description: Whether or not "instruction" appears in our job titles, librarians in the academy increasingly find ourselves in the position of teaching our users, colleagues, and peers. At a time of massive transition in the academy, the pedagogical mission of libraries must be explored at a collective and individual level and integrated more meaningfully into the disciplinary structure of our institutions. MLIS training largely omits pedagogy and instructional design, creating widespread demand for viable instructor development strategies.