This document discusses strategies for advocating for libraries. It addresses the crisis facing libraries and the need to reframe narratives about libraries' value. Various approaches are presented for how libraries can promote access, freedom, inquiry, advocacy and more. Additional resources on marketing, persuasion and communicating the value of libraries are listed.

2. @ c h a r
b o o t h

3. @ c h a r
b o o t h

4. @ c h a r
b o o t h

5. O P E N

6. O P E N

7. O P E N

8. O P E N

9. O P E N

10. R E A L
T A L K

11. O P E N
R E A L
T A L K

12. O P E N
R E A L
T A L K

15. NARRATIVES
R E F R A M I N G
OUR

16. L I B R A R I E S
S T O R I E S
T H AT M A K E
M A T T E R

17. S T O R I E S
M A T T E R

18. NARRATIVES

19. NARRATIVES

25. 1
2
3

26. 1
2
3
D E S T R U C T I O N

27. 1
2
3
D E S T R U C T I O N
D E C L I N E

28. 1
2
3
D E S T R U C T I O N
D E C L I N E
D I S P L A C E M E N T

29. 1 D E S T R U C T I O N

30. 2 D E C L I N E

31. 3 D I S P L A C E M E N T

32. L I B R A R I E S
A R E S T I L L
I N C R I S I S . . .

33. . . . L I B R A R I E S
H AV E A LW AY S
BEEN IN CRISIS

37. T H E S E
T E C T O N I C
S H I F T S

38. T H E S E
T E C T O N I C
S H I F T S
MAKE US ADVOCATES
& INNOVATORS

40. i.e., making
people care.

42. i.e., making
people aware.

43. +
=

59. a c c e s s

60. a c c e s s
f r e e d o m

61. a c c e s s
f r e e d o m
o p e n n e s s

62. a c c e s s
f r e e d o m
i n q u i r y
o p e n n e s s

63. a c c e s s
f r e e d o m
a d v o c a c y
i n q u i r y
o p e n n e s s

68. C O N T E N T

69. C O N T A I N E R
C O N T E N T

70. C O N T A I N E R
C O N T E N T
C O N C E P T

71. C O N C E P T

72. re e d c o l l e g e

73. re e d c o l l e g e

80. ✓ COMISSERATING

81. ✓ COMISSERATING
✓ GRAFFITING

82. ✓ COMISSERATING
✓ GRAFFITING
✓ SLEEPING

83. ✓ COMISSERATING
✓ GRAFFITING
✓ CRUISING
✓ SLEEPING

84. O W N E R S H I P

85. R I T U A L

86. C O M M U N I T Y

87. E N G A G E M E N T

88. I N T E N T I O N
E N G A G E M E N T

89. I N T E N T I O N
E N G A G E M E N T
D I S C I P L I N E

90. I N T E N T I O N
E N G A G E M E N T
D I S C I P L I N E
L E A R N I N G

91. I N T E N T I O N
E N G A G E M E N T
L E A R N I N G
D I S C I P L I N E
E X P E R I E N C E

92. K N O W L E D G E
I N T E N T I O N
E N G A G E M E N T
L E A R N I N G
D I S C I P L I N E
E X P E R I E N C E

93. C U L T U R E

94. M E M O R Y

95. M E M O R Y

119. C O N T E N T
C O N T A I N E R

120. C O N T E N T
C O N T A I N E R

121. C O N T E N T
C O N T A I N E R

122. C O N C E P T
C O N T E N T
C O N T A I N E R

126. +
=

127. h e a t h b r o t h e r s . c o m / r e s o u r c e s /
S T O R I E S

128. in ADDITION to:

129. t r y T H I S .

130. in ADDITION to:

131. t r y T H I S .

132. in ADDITION to:

133. t r y T H I S .

134. t r y T H I S .

135. in ADDITION to:

136. t r y T H I S .

137. t r y T H I S .

138. B U T M O S T
I M P O R T A N T LY

141. C H A R B O O T H
director of research,
t e a c h i n g , a n d
l e a r n i n g s e r v i c e s
T H E C L A R E M O N T
COLLEGES L IBRARY
charbooth@gmail.com
slideshare.net/charbooth
i n f o m a t i o n a l . c o m

142. ADDITIONAL RESOURCES
• Association of College and Research Libraries. Value of Academic Libraries: A
Comprehensive Research Review and Report. Researched by Megan Oakleaf.
Chicago: Association of College and Research Libraries, 2010.
• Association of College & Research Libraries. 2006. The Power of Personal
Persuasion: Advancing the Academic Library Agenda from the Front Lines. Chicago.
• Calcagni, T. F. (2008). Tough questions--good answers: Taking control of any interview.
Sterling, Va: Capital Books.
• Cialdini, R. (1993). Influence: The Politics of Persuasion. New York: Morrow.
• Heath, C., & Heath, D. (2007). Made to stick: Why some ideas survive and others die.
New York: Random House.
• Lidwell, W., Holden, K., & Butler, J. (2003). Universal principles of design.
Gloucester, Mass: Rockport.
• Mathews, B. (2009). Marketing today's academic library: A bold new approach to
communicating with students. Chicago: American Library Association.
• Potter, N. (2012). The library marketing toolkit. London: Facet Publishing.
• Walters, Suzanne, and Kent Jackson. 2013. Breakthrough Branding: Positioning Your
Library to Survive and Thrive.