1. Chariot Announces Development, Release of
Tamatomo AR Camera Smartphone AR App for Tamagotchi P’s Campaign
TOKYO, JAPAN - November 21, 2012 - Chariot Co. Ltd. announced today it has developed and
released Tamatomo AR Camera, a smartphone application that uses augmented reality (AR) technology.
The free application, which lets customers take photos together with Tamagotchi characters, forms part
of Bandai Corporation’s November 23 campaign kickoff for its new virtual pet toy, Tamagotchi P’s.
Tamatomo AR Camera is available in Japan from early November. From
November 23 to November 25, under the campaign theme “Tamagotchi
Star and The Earth: A Three-Day Connection,” customers with iOS and
Android smartphones can visit any of the 2,300 participating toy and
retail stores nationwide and experience the fun of augmented reality with
Tamagotchi characters. Even after the three-day campaign, customers
can continue to enjoy the AR experience at Tamagotchi event corners.
After customers point Tamatomo AR Camera at a special marker-
containing poster, animated 3D Tamagotchi characters spring to life on
the device’s screen. Every few minutes, a different character appears on
screen. Customers can pose beside their favorite Tamagotchi character,
snap a photo, and share it with their friends via Facebook or Twitter.
Also, with the tap of a button, the display mode can be changed to reveal
a Tamagotchi P’s toy, complete with selectable body colors and
decorations. Customers can frame themselves or friends within the toy
Tamatomo AR Camera top screen
itself, then snap and share photos.
Content in Tamatomo AR Camera can also be previewed at home
by going to the Tamagotchi website (http://tamatv.com) and
printing out a marker. Tamatomo AR Camera also contains links
to the latest Tamagotchi-related news and information.
The Tamagotchi P’s launch campaign will run from November 23
to 25 and will include a variety of other in-store special events.
Visit the Tamagotchi event website
(http://tamagotch.channel.or.jp/event/) for more details on the
campaign and Tamatomo AR Camera, and to locate the nearest
participating store. Sample images from Tamatomo AR Camera
(C)BANDAI, WiZ (C)BANDAI,WiZ/TV TOKYO,2009TeamTAMAGOTCHITV (C)2012 NBGI
Chariot Corporation – An Entertainment Content Development Studio – http://www.chariot.co.jp – (+81) 3-6809-4111

2. About Tamagotchi P’s
The latest in the Tamagotchi series of virtual pets created by Bandai Co. Ltd., the new Tamagotchi P’s
toy will go on sale in Japan from November 23. By attaching a “Tama Deco Pierce” cartridge (sold
separately) to their Tamagotchi P’s, owners can upgrade the characters, games, and items in the toy.
How to download the application
“Tamatomo AR Camera” can be downloaded from the App Store and on Google Play.
 App Store (For iOS 5.0 or above):
https://itunes.apple.com/jp/app/id572283401
*iPhone and iTunes are trademarks of Apple Inc., registered in the U.S. and in other
countries. App Store is a service mark of Apple Inc.
 Google Play (For Android OS 2.3 or above):
https://play.google.com/store/apps/details?id=jp.co.bandai.tamatomoarcamera001
*Android and Google Play are registered trademarks of Google Inc.
* Downloading an application is necessary in order to use “Tamatomo AR Camera.”
* The application is free.
* Customers are responsible for all data charges that may be incurred in downloading the application.
Notices: The toy concept and products of “Tamagotchi P’s” are developed by Bandai Co., Ltd. and WiZ
Co., Ltd. jointly. (C)BANDAI, WiZ (C)BANDAI,WiZ/TV TOKYO,2009TeamTAMAGOTCHITV
(C)2012 NBGI
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About Chariot
Founded in 1994 and headquartered in Tokyo, Chariot Corporation develops websites and Facebook-
based social games, and provides a range of smartphone and PC-based augmented reality (AR) solutions.
Corporate information is available on the company’s website (www.chariot.co.jp) and on the company’s
Facebook page (www.facebook.com/chariot.jp).
Media Contact:
Timothy Sullivan
(+81) 3-6809-4111
tim@chariot.co.jp
(C)BANDAI, WiZ (C)BANDAI,WiZ/TV TOKYO,2009TeamTAMAGOTCHITV (C)2012 NBGI
Chariot Corporation – An Entertainment Content Development Studio – http://www.chariot.co.jp – (+81) 3-6809-4111