Mobile fundraising trends from 2020

1. 2021
BOUNDLESS FUNDRAISING
BENCHMARK REPORT
April 13, 2021

2. We are the
DIGITAL
EXPERTS
you rely on.

3. In 2020,
Americans spent
MORE TIME ON
MOBILE DEVICES
(4+ hours) than
watching live TV
(3.7 hours).

4. 88%
of time browsing
on mobile is spent
in mobile apps.

5. 33%
19%
23%
23%
22%
15%
11%
23%
44%
65%
63%
65%
65%
72%
70%
63%
13%
6%
6%
4%
5%
6%
8%
6%
6%
9%
7%
7%
7%
6%
10%
7%
Age 65+
Age 55 - 65
Age 45 - 54
Age 35 - 44
Age 25 - 34
Age 18 - 24
Age 13 - 17
Total Internet
Desktop Smartphone App Tablet App Smartphone Web Tablet Web
Mobile app usage outpacing desktop –
across all age groups.
1%
1%
1%
1%
1%
1%
1%
4%

6. Mobile app
usage among
Baby Boomers &
Gen X saw a
30% INCREASE
year over year.

7. Consumers expect
everything to be
MOBILE-FIRST.

8. Fundraising tools have evolved.

9. Fundraising tools have evolved.
Having a mobile app is
NO LONGER A NOVELTY.

10. I have so many questions…
Dig into the data already!
• How does using the app impact my participant’s fundraising?
• How many of my participants are using the app?
• What app elements do my participants use the most?
• How much money comes in directly through my app?
• How much time are my participants spending in the app?
• What type of participants are using the app?

11. Participants who use the mobile app
raise 3.5x more than those who don’t.
APP USERS NON-APP USERS
Avg. raised
across all revenue channels
$576 $159
Fundraiser activation
rate
78% 48%
Average number
of gifts
6.3 1.1

12. Even the most active fundraisers find
greater success when using the app.
ü Made a self-donation
ü Updated personal fundraising page
ü Sent emails
ü Set up a Facebook Fundraiser
ü Used mobile app
$883
$1,765

13. Despite a 47% drop in event registrations,
Boundless adoption soared in 2020.
41%
of participants
adopted Boundless
Solutions
- up from 21%
The TOTAL number
of Mobile app users
grew by
6%
9%
of participants
adopted BOTH the
Mobile app AND the
Social plug-in

14. Walks/5Ks saw most growth in adoption –
up from 16% in 2019 to 31% in 2020.
29%
31%
38%
49%
0% 10% 20% 30% 40% 50% 60%
Cycling
Walk/5K Run
Endurance
Creative/ DIY

15. 13% of online fundraising revenue
came through Boundless – up from 10%.
8%
9%
10%
24%
0% 5% 10% 15% 20% 25% 30%
Walk/5K Run
Endurance
Cycling
Creative/ DIY

16. Boundless Mobile app users raised on
average $52 directly through the app.
Avg $/ User
Directly Sourced to Boundless
Fundraising
Cycling $132
Creative/ DIY $94
Endurance $52
Walk/ 5K $46

17. SMS/text messaging is the fastest growing
channel - up from 3% in 2017.
23%
21%
21%
26%
10%
Shared Link
Email
SMS
Facebook
Other Channels (LinkedIn,
WhatsApp, Twitter, Snapchat)

18. Average time spent in the mobile app was
up 17% from 2019.
4:19
average time in app
per visit
7.3
average number of
visits
3.8
average number of
pages visited

19. Participants ages 26-55 represent the
majority of app users.
0%
5%
10%
15%
20%
25%
30%
Under 18 18 - 25 26 - 35 36 - 45 46 - 55 56 - 65 65+

20. Super app users are returning team
captains who identify as female.
Team captains are 3.5x more likely to use the app than non-team captains.
Returning participants are 2x more likely to use the app than new participants.
Participants identifying as female 2x more likely to use the app than
those identifying as male.

21. This is great info!
How do I
MOVE THE NEEDLE
for my program?

22. Simple changes can
make a BIG impact.
ü Introduce the app immediately & make it a prominent and
consistent part of ALL communication and resources!
ü Train local staff on all app features.
ü Leverage badges & push notifications for real-time motivation
and recognition.
ü Run promotions to encourage adoption.

23. What about those
cool new features
& custom projects
that launched in
2020?

24. Boundless Motion®
Activity Tracking
• During the Fall 2020 event season, 52% of
Boundless Fundraising app users also
connected to Boundless Motion.
• Mobile app users who connected to
Boundless Motion raised 3.6x more than
those who didn’t use the mobile app.

25. Susan G. Komen
Step Challenge
• 65% of app users connected to Boundless
Motion.
• Participants tracked 200 million steps in the
fight against breast cancer.
• 64% of Motion users completed the 6K steps
to earn the official virtual finisher medal.

26. Canadian Cancer Society
Customizable Avatars
• 36% of participants customized their avatar,
which offered accessories that could be
unlocked through fundraising.
• Participants who created a custom avatar
raised 4.5x more than those who didn’t.
• Overall, the fundraiser activation rate grew to
38% and the average raised per fundraiser
grew by 22%.

27. MD Anderson
Mission Badges
• 14% of total participants engaged with the
mission badges, which represented their 4
mission pillars.
• Participants who engaged with the mission
badges raised 3.6x more than those who
didn’t.
• Mobile app adoption doubled from 13% in
2019 to 27% in 2020.

28. Alzheimer’s Association
Virtual Event Map
• 23% of app users tracked activity using the
custom virtual event map.
• Highlighted national event sponsors along
the course – a new digital asset!
• Participants unlocked celebrity messages
along the way.

29. Virtual Event Day
Augmented Reality
• 42% of participants adopted the Boundless
Fundraising mobile app in its first year of
implementation.
• 26% of participants engaged with the
augmented reality elements, such as starting
& finish lines, during event weekends.
• Engagement resulted in a 42% YOY increase
in the average raised per participant.

30. So what’s next for
Boundless Solutions?

31. Mobile CMS Admin Portal
ü On-demand changes to app
content
ü Personalization at the event
level
ü Unlimited push notifications
ü Real-time usage reporting

32. Boundless Motion 2.0
ü Enhanced activity recording
ü Expanded ways to track activity
ü Additional challenge types and
social sharing
ü Ability for participants to
recognize others for their activity
ü Integration with Fitbit

33. Boundless Community
ü Mobile & web forum for
participants to connect
ü Connect across the event, team or
1:1 with another participant
ü Ability for admin to monitor &
moderate

34. Boundless Life
ü Constituent & donor cultivation
tool
ü Deliver mission content
ü Build a mobile community
ü Promote a healthy lifestyle with
activity tracking

35. QUESTIONS?

36. WE ARE GRATEFUL
to be on this
journey with you!

37. THANK
YOU
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