This document provides information and recommendations for non-profits on using various digital tools and platforms like Facebook to help with fundraising efforts during the COVID-19 pandemic. It discusses using Facebook page fundraisers, live videos, groups, and the fundraiser API to raise funds online as physical events are cancelled. Specific best practices are outlined for creating engaging live content and managing risks. The next webinar topic will focus on harnessing social connections to go viral in the virtual world.

1. ©2020 Charity Dynamics – Confidential & Proprietary
Fundraising Tools You Can Use
to Help Combat COVID-19

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Today’s Speakers
Kendra Sinclair
North American
Nonprofits Manager,
Facebook
Tatum Barbaree
Social Media Manager,
American Cancer Society
Meghan Dankovich
VP, Client Success,
Charity Dynamics

3. Poll Results
Topic Votes
P2P & Virtual Fundraising Events 290
Social Media Marketing 166
Digital Content Planning 156
Facebook Fundraising 153
Digital Constituent Engagement 151
Social Ambassador Program 140
Donor Advised Funds 126
Digital Annual / Sustainer Programs 104
Constituent Support 99
Optimize Digital Technologies 91

4. POLL #1

5. How do you create community
in the absence of a shared
physical experience?

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Platforms For Sharing and Creating Connection
Quantified
Impact
People
Impacted

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Managing Change with Workplace

9. Workplace
connects
entire
organizations
to share their
voice and
discover new,
better ways of
working
together

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Collaborate
Managing teams
and collaborating as
communities
Broadcast
Sharing
information and
receiving bottom-
up feedback
Automate
Making
organisational
processes more
efficient

11. Effective two-way communication

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EVERYDAY COMMUNICATIONS
THE 8 UNIVERSAL COMMUNICATIONS
USE CASES
Give colleagues a regular snapshot into what's
happening across your organization
1.
STRATEGIC ANNOUNCEMENTS
Give colleagues timely access to key strategic
announcements in a manner that suits them
2.
INTERNAL CAMPAIGNS
Boost employee engagement and action around
your internal programs
3.
CRISIS COMMUNICATIONS
Centralise your crisis messaging and activity; and
keep key groups informed
4.
EXECUTIVE VISIBILITY & ACCESSIBILITY
Strengthen senior leadership team's visibility and
accessibility, their thoughts and their focus
5.
AMPLIFYING COMPANY CULTURE
Celebrate business values and culture as well as
the diversity of the people that make up that culture
6.
TWO-WAY EMPLOYEE DIALOGUE
Building a connected company by enabling 2 way
employee dialogue that will positively impact
employee satisfaction
7.
MANAGING EVENTS
Streamline event management and keep attendees
up to date with all event details
8.
Workplace by Facebook Confidential

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Workplace by Facebook Confidential
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Workplace by Facebook Confidential
Ongoing bottom-up engagement
CONNECT COLLABORATE
AUTOMATE
• Share improvements and trends, key information and
hold Q&A and FYI sessions with leaders
• Create separate groups for action planning and task
forces around top trends identified in staff surveys.
• Respond to specific feedback questions from
employees and managers.
• Consider live streaming different type of live events
or fundraisers to drive further engagement and
participation

14. Speed of information – getting the
right information to (and from) the
right people, quickly

15. Live Video Open Groups
Reach your entire organization regardless of job, location or time zone
News feed

16. Communicate at the speed of mobile
Workplace Chat
• 1:1 or Group instant
messaging, voice or video
calls
• HD Group video calls for up to
50 people

17. Interdepartmental collaboration –
connecting siloed teams

18. Closed and secret Groups
• Discuss and manage projects
• Share documents
• Instant response and feedback
• Unlimited storage
Work in Groups with secure file sharing and easy collaboration

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Raising Funds on Facebook

20. Reasons people come
to Facebook
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o To connect with people they care about
o To support the causes and ideas they
believe in

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Charitable Giving
Help people raise funds to support the
causes that mean the most to them

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NGOS
PUBLIC FIGURESBRANDS
PEOPLE
Charitable
Giving
Ecosystem

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Two ways to fundraise on
facebook
or
Collect donations for your
nonprofit
Supporters fundraise on your
behalf

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Page
Fundraisers
Supporter
Fundraisers
Posts with Donate
buttons
Live Video with
Donate
Tools to collect donations

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Posts Fundraisers Live
Tools for supporters to
fundraise on your behalf

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• Set up a dedicated fundraising
page and unite around a
fundraising goal.
Page fundraising

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Donate Button in
Live video

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After
During
Talk to your supporters about the
impact that their donation has.
Before
Build enthusiasm around the goal. Promote it on
your Page, in Groups, email marketing
campaigns, etc.
Monitor the donations and
increase goals when
necessary.

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Connect with your
supporters in a Group
Start or use a Facebook group to
connect with your supporters,
collaborate digitally, or discuss
and share ways to support your
cause.

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Taking Your Event Virtual with Facebook Live

31. POLL #2

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Workplace by Facebook Confidential
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Workplace by Facebook Confidential
Tools for going live
Go Live with a camera
and streaming software
Go Live from your mobile
device
Broadcast to your Page,
group, profile, or event
from anywhere in the
world using the
Facebook app (available
on iOS and Android).
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Workplace by Facebook Confidential
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Workplace by Facebook Confidential
Live logistics
• You can have more than one live broadcast at a time
on your Page or in your group.
• We recommend scheduling your livestream whenever
possible.
• If your event will be longer than 8 hours, you will need
to split your broadcast into two or more parts. Title
your broadcasts clearly (with “Part 1” and “Part 2”)
and pin a link to the subsequent broadcast in the
comments of the first broadcast. Learn how to pin a
comment.

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Workplace by Facebook Confidential
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Workplace by Facebook Confidential
Live content best practices
• Pin great comments to the top of the chat, and
highlight comments via graphics on screen to ask and
answer viewer questions.
• Encourage notable people relevant to your broadcast
- journalists, athletes, or anyone known to your
audience - to engage with viewers via the live
comments.

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Workplace by Facebook Confidential
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Workplace by Facebook Confidential
Live best practices:
managing risk
• The most important step you can take to ensure a
successful live event broadcast is to establish a
stable internet connection.
• Acknowledge any errors and respond to your
audience. Viewers sometimes use the chat to point
out errors, and they appreciate on-air clarifications.
• If you need to share an update about an error, pin the
update as a comment.

36. Our mission is to save lives, celebrate lives,
and lead the fight for a world without
cancer.

37. Our social media team’s guiding principles during
COVID-19:
1. Compassion
2. Accurate information
3. Prioritization to move quickly
4. Speed over perfection

38. Video & Facebook Live

39. Page Fundraiser & Fundraiser API

40. Groups

41. POLL #3

42. Next Webinar: Tuesday, April 7, 12pm CST
Going Viral in the Virtual World:
How to Harness the Power of Your Social Connections
Guest Speakers: Natalie Stamer, CEO of Streetlight Digital and
Tara Mermis, Principal Consultant at Charity Dynamics
Contact us!
info@charitydynamics.com

43. Questions?