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The Future Of Social Networks Charlene Li Vice President & Principal Analyst Co-author of  Groundswell Forrester Research ...
 
They are online with their social networks
 
Theme Social networks  will be like air.
Components of social networks <ul><li>Profile </li></ul><ul><li>Relationships </li></ul><ul><li>Activities </li></ul><ul><...
My multiple identities
Universal identity <ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>Mobile number </li></ul>
Universal identity foundations <ul><li>Federation (OpenID approach) </li></ul><ul><li>A few major players will serve as ma...
Bill of Rights for Users of the Social Web <ul><li>“ We publicly assert that all users of the social web are entitled to c...
My Facebook social graph Missing Colleagues Parents Extended family School parents Neighbors Babysitter Walking group
My real social graph is much more complex
Let’s end the insanity
Relationships today are explicit – and a pain Twitter Facebook LinkedIn Plaxo
New “entrants” will challenge the incumbents Millions of regular users Search & deep content Ad and content networks Relat...
Relationship mapping will be automatic and permission-based
What people do today on social networks
Dave has a nice book review on Facebook
But it would be more helpful on Amazon “ See friends’ reviews”
How Yahoo! could incorporate social networks Search based on what my friends finds relevant See which of my friends owns a...
The under-rated value of networks
Endorsement value depends on your network <ul><li>Your authority on the specific topic  </li></ul><ul><li>Your network’s i...
The future business model for social networks <ul><li>Marketers will pay to reach and influence valuable  </li></ul><ul><l...
Evolution of open platforms Walled garden services Portal aggregators 1993 1999 2003 2008-9 2013 Search freedom Data porta...
Recommendations <ul><li>Create linkages between services based on individually-controlled identity federation </li></ul><u...
Thank you Charlene Li +1 650.581.3833 [email_address] www.forrester.com groundswell.forrester.com
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