2. For Friendly Lips to be triumphant, it should have a long-term
plan so as it has the more competitive advantage compared to
its competitors in the same industry. The following goals have
applied the SMART Techniques; Simple, Measurable,
Attainable, Result-Oriented and Time-Bound.
Our long-term goals are;
Become a huge business venture in the market
Open shops all over the world.
Double revenues by the end of the second fiscal year.
Achieve a 95% positive feedback from customers
Short-term goals for our business are;
Start a boutique that sells fashionable clothes and accessories.
Increase advertising budget each month for the next three
months
Goals
3.
Our business objectives are aimed to ensure that Friendly
Lips have increased sales and employees satisfaction
more than our competitors. The following are our
objectives;
Fill the store with high end fashionable clothes and
accessories. They should be of high quality.
Advertise to our target market including in magazines on
the fashion section.
We should also exhibit a High-End Image. All of our
products should have that “high quality” feeling.
Offer more to customers. All customers should be
appreciated and welcomed to the Friendly Lips Boutique.
Objectives
4.
Trisha, B (2018) Business Objectives of High End
Clothing Stores. Retrieved online from
http://smallbusiness.chron.com/business-
objectives-high-end-clothing-stores-22414.html
References