"Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17
•Télécharger en tant que PPTX, PDF•
2 j'aime•1,093 vues
Charlie Fink is a columnist, writing about VR, AR and new media for Forbes. An author and a futurist, he was EVP & COO of VR pioneer, Virtual World Entertainment. He was also a Story Development & Production VP at Disney from 1985-1992, giving him a unique perspective on media, entertainment, and technology. Join us as Charlie gives an overview of AR, economics and its potential to augment and transform media and ourselves.
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
Similaire à "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17
Similaire à "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17 (20)
Dernier
Dernier (20)
"Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17
- 1. The Disruptive Power of Augmented Reality Charlie Fink Contributor, Forbes Contributing Editor, VR Voice @charliefink
- 2. About Me • Columnist and Author, Forbes , Huff Po, VR Voice, Cinematic VR, etc. • Entrepreneur (2 for 4 on startups) • Producer of 30 Theater Productions • President, AG Interactive 00-04 • SVP, America Online 95-99 • EVP, COO, Virtual World Entertainment 92-95 • VP, Disney 85-92
- 3. 40 Years of Disruption • Audio Cassettes • Video Cassettes • Personal Computers • Cellular Phones • The Internet • Smart Phones (handheld computing) • AR & VR
- 4. Things I Know Are True •Technology succeeds when it makes what we are already doing better, cheaper and faster •The killer app is other people •Everyone overestimates the short term and underestimates the long term
- 5. Augmented Reality in Popular Culture
- 6. HUD, Object Recognition, AI
- 9. DOD Classified: Who Is The Hologram?
- 10. Heads Up Display From Honda
- 11. AR Is Already A TV Star
- 12. Pokemon Go
- 13. Google Tango, ARCore & Apple AR Kit
- 14. PHYSICAL REALITY DIGITAL REALITY The Mixed Reality Spectrum by Milgram & Kishino
- 15. MIXED REALITY DIGITAL REALITYPHYSICAL REALITY
- 16. Microsoft Mixed Reality Spectrum Windows Mixed Reality – Holographic headsets (see-through) Windows Mixed Reality – Immersive headsets (occluded) VR todayAR today PHYSICAL REALITY DIGITAL REALITY MIXED REALITY (MR) Mixed reality blends the physical and digital worlds to produce new environments where physical and digital objects co- exist and can be interacted with as if all of them were real.
- 17. The “Old” Definition of MR
- 18. AR Covers Most of The MR Spectrum •Less Immersive •Enhanced 3D Handheld •Depth sensing •SLAM •Headmounted AR •Hololens •ODG •Meta
- 19. In Mobile AR, The Camera Is The Interface
- 20. Time Shifting Between Screens Is A Problem
- 21. AR Makes HMDs Inevitable
- 22. Just In Time for Christmas Disney Star Wars AR Zapbox Cardboard AR Mira Prism
- 23. Available AR HMDs • Hololens - $3,000 (developer edition) • ODG R-8 – Under $1,000 via Megu (China) • Meta 2 – $1,000 (developer edition) • Lenovo/Star Wars - $200 • Mira Prism - $100 • Zapbox Cardboard - $50
- 24. Challenges Of Consumer HMDs • Cost • Ease of Use • Killer Apps • Optics/Field of View • Fashion • Power/Heat • Ergonomics
- 25. The Real Competition Begins in 2019 • Snapchat Specs 2.0 • Facebook “Pacific” • Apple • Magic Leap
- 26. Magic Leap & The AR of Tomorrow
- 27. State of AR Today • AR Capable Hand Held Computing • Google Pixel, Lenovo Phab2 • Apple iOS 11 Phones & iPads • Facial Recognition, Depth Sensing • Experiential Marketing • Filters • Art • Toys • Games
- 28. Today, The Cash Is In Our Hands
- 29. • Microsoft – Hololens, Windows 10 MR • Apple – iPhone 8, ARKit, VR Peripheral • Facebook – Rift, Oculus Store, “Pacific” AR HMD • Google – Cardboard, Daydream, Stand Alone VR • Samsung –Gear VR • Sony - Playstation VR The Big Guys Are Making Big Bets
- 31. • Personal Computer • Email • Shopping • Social Media • Smart Phones • Messaging • Photography • Maps • Music/Media Killer Apps
- 32. App Killers • Poor Ergonomics • Bad Economics • Phone Upgrade Cycle • Compatibility • Missing Infrastructure • The AR Cloud
- 33. Enterprise Goes First • Military • Building Design & Construction • Industrial Maintenance • Remote Experts • Medical • Monitor Consolidation • Heads Up Display • Sales & Marketing
- 34. Experiential Marketing With AR •Social Media •Product Marketing •Projection Mapping •Tabletop AR •“Floating” Holograms •AR Enhanced Shopping •Fan Experiences
- 35. Biggest Challenge: Must-Have Content • Experiences and apps • The people connection • E-Sports • The Value of Franchises
- 36. Platform Builders Underwrite Early Content • Pay developers before platform reaches scale • Oculus 250 M investment in content • HTC ViveX Venture Fund, Oculus Story Studio
- 37. Cinematic AR & VR • Tools • Blocker • The D.W. Griffith of AR/VR • Nominations • New Strategies • Agency and immersion • Who, What, Where • Worlds, Instructions
- 38. Immersive Theater •Sleep No More •Escape Rooms •Disneyland
- 39. 3D Animation • VR Animation Studios • Baobab • Penrose • Virtual Reality Co.
- 40. Cinematic Realism in AR and VR • Holograms and Volumetric Capture • Photogrammertry • AI • Transferability of assets
- 41. Getting In On The Action • App Sales • Licensing • Location Based • Experiential Marketing • Theme Parks • Sports, e-Sports • Production Arts & Services • Animation, Game Design, Programming • 360 Video Production, Services • Capture & Photogrammertry
Notes de l'éditeur
- Telepresence with fidelity
- How to end the slavery of screens. The consumer doesn’t know about the coming revolution or war on screens. You have to show them the product. How you’re going to do it. They have to see the benefits.
- Teeny Tiny, first adopters If I had to buy one today, I’d get the Meta.
- 3 D camera needed for Telepresence Cloud needed for Cloud AR
- The known unknown The Tesla of AR
- It’s all about what the guys at the top of the pryamid do – Tim Merel And they big guys are doing a lot. They are all investing billions. Note all are headworn, some AR, some VR
- Why VR?
- The Experience Economy