Business solutions for DANONE's "DIGITAL FOR ALL"

1. Digital For ALL
Problematic: How to make Danoners use effectively and
efficiently this e-learning course?

2. How to resolve this problem
I. Divide Danoners into groups
II. Organize a “Digital Scratch
Cards Competition”
III. Reward winners

3. I. Divide Danoners into groups
Benefits:
 According to different groups, we can apply the
different strategy
 One size fits all does not work!

4. II. Divide Danoners into groups
Mechanism:
Digital for all
diffusion

5. II. Divide Danoners into groups
Mechanism:
Digital for all
diffusion

6. I. Divide Danoners into groups
Mechanism:
How to distinguish these 3 types of danoners?
 A Survey of digital knowledge topic from danoners
Ex: If you will often update your phone application?
if you upgrade a mobile phone as soon as a new model becomes
available ?
……..
 According to the supervise and control system of Digital for all
Message of administrator

7. I. Divide Danoners into groups
Mechanism: We choose 6 danoners(or more) from different regions of Fran
*1
*4
*1

8. I. Divide Danoners into groups
Mechanism: These 6 danoners as one group and we have several
groups in France (also in other countries)
N

9. I. Divide Danoners into groups
Limits:
Maybe we can not distinguish
precisely each types of
danoners by applying these
measures !!

10. II. Organize a “Digital Scratch Cards
Benefits:
Competition”
(National)
 Competition makes people try their best to work
 The digital knowledge learning under the form of lottery
card
 Faced with each card people are excited and expect
the result

11. II. Organize a “Digital Scratch Cards
Benefits:
Competition”
 Working on team traversing different region urges
people to use digital tools to communicate with each
other
 Teamwork makes people supervise and encourage
each other, which strengthens the cohesiveness of the
group.

12. II. Organize a “Digital Scratch Cards
Rules of this
game:
Competition”
 Duration of the game: 1 month or more
 Winner: the group that collects the most “diamond” at the
closing day of this game
 Each group will receive only one digital card per day
 Succeed to complete a digital card and the group will win a
“diamond”
 To get more “diamond”: each group member should answer
as more&fast as possible questions
* I will explain the details in the “mechanism of this game”

13. II. Organize a “Digital Scratch Cards
Mechanism:
Competition”
Digital Scratch Card
Diamond
 Each group completes a digital card and earn a diamond

14. II. Organize a “Digital Scratch Cards
Mechanism:
Competition”
 Each morning each group will receive just one digital
scratch card from the “digital for all” platform at 9am,
which pull the danoners to connect to the “digital for all”
Digital scratch card

15. II. Organize a “Digital Scratch Cards
Mechanism:
Competition”
?
“Digital scratch card” is composed by “6 questions and a
chance card

16. II. Organize a “Digital Scratch Cards
Mechanism:
Competition”
 All questions are randomly chosen from the database of “elearning”( message for administrator: it could be simple or multiple choice
according to your preference )
 To correctly answer these questions, danoners have no choice but to work
on “digital for all”(if they want to improve their skills)
 Each group has one card/day= Each people needs to answer one
question/day and they are not given too much “mandatory work”

17. II. Organize a “Digital Scratch Cards
Mechanism:

Competition”
There is no time limit for each group member to answer her/his question
she/he can seek help from other people, manual book, or „E-learning‟ etc.

If she/he can not give a correct answer, she/he will be given a new question

She/he can not validate this question until she/he gives a correct answer
The flexible perspective of this game

18. II. Organize a “Digital Scratch Cards
Mechanism:
Competition”
1
 Each person answers the
question by order of priority
2
 Member 1 firstly, 2 next, if 3 does
not answer the question, which
will block 4,5 and 6 to answer
theirs
 A group can not validate its job
until all group members validate
her/his own question
6
3
5
The inflexible perspective of this game
4

19. II. Organize a “Digital Scratch Cards
Mechanism:
Competition”
1
2
3
4
5
6

20. II. Organize a “Digital Scratch Cards
Mechanism:
Competition”
 Answering questions
in the order of priority
get all people in the
group involved in the
game
 If someone does not
do that she/he will get
the pressure of “public
opinion”

21. II. Organize a “Digital Scratch Cards
Competition”
Mechanism:
9 am
11 am
 If each group can
1 pm
5 pm
complete 6 questions
before 12pm of this
day they are entitled to
win the “diamond”
 Or they will lose it
9 pm
11pm 59’
 Do not forget that you
are in competition with
all of danoners!!!

22. II. Organize a “Digital Scratch Cards
Mechanism:
Competition”
 There is a ranking in the real time
 All groups can check their rank at any moment
 Real time ranking system give danoners pressure and
motivation.

23. II. Organize a “Digital Scratch Cards
Mechanism:
Competition”
Since each group can just receives only
one card per day, how to increase the
number of “diamond” ?
3 WAYS !!!
 If every member in the same group complete
Method 1:
her/his first question within 10 seconds, this
group will be given one more “digital card”
 The group could choose to complete this new
card or not
 If the group does not complete this card before
12pm, this card will be nullified

24. II. Organize a “Digital Scratch Cards
Mechanism:
Competition”
Method 2:
12
 By answering question in “E-learning” group members can win badges with
12 of that they can convert a “diamond”
 So it will give the motivation for danoners to work on “E-learning”
Message for administrator: the number of “12” is flexible I‟m not sure how
many badges designed for danoners in “digital for all”

25. II. Organize a “Digital Scratch Cards
Competition”
Mechanism:
Method 3:
?
Generates
 Chance Card gives a random bonus to the group which
has completed their digital card
 One of the bonus is to get an additional digital card This
card will be nullified, if the group does not complete it
before 12 pm

26. II. Organize a “Digital Scratch Cards
Mechanism:
Competition”
Time bonus：Prolong the “10 benefits” to 15 or
20 secs answer each question
?
 Each group completes a
Digital Card, one group
member will get a Chance
Card.
 Next Chance card will
Belong to other group
Member
 It can be shared by
all group members, if the
proprietor agrees to share
Answer bonus: The right to eliminate 1 or
2 wrong answers

27. II. Organize a “Digital Scratch Cards
Mechanism:
Competition”
Reward bonus：Get directly “Diamond” or “badge”
Number: [1, 24]
?
 Idea of sharing Chance
Card through “Digital For all”
Platform is to encourage
Danoners to use more often
Digital tools
 Chance Card can not be
nullified(without time limit)
You can use it, when you want
Relative rare to get it.
Number: [1, 2]
Other bonuses：
 Cancel some nullifications due to “one day limit”
Ex: Prolong the time limit of “before 12 pm”to
next day “before 12 pm”(for validating Digital Card)
 seek helps from group member
Ex: If one group member is not available, she/he can
use this kind of Chance Card to make her/his group
peers answer this question for her/him.

28. II. Organize a “Digital Scratch Cards
Limits:
Competition”
Although this game based on
the database of “Digital For
All”, DANONE should still invest
a large amount of money if they
want to make this experience
more attracting!!!

29. III. Reward winners
Constraints:
Message of administrator
It will be a non-monetary reward

30. III. Reward winners
Competition： Start the race ----> Win

31. III. Reward winners
How to increase the self-motivation of players for winning
the game through this game and its rewards?
 Reputation(enhance their image)
 Reward monetary
Self-motivation
Challenge(Skills &Talents)
Through the game
Fun(enjoy experience)

32. III. Reward winners
SOLUTIONS:
 Day-in-life (VIDEO) of the winner groups
(Group members could tell experiences of this E-learning and
their daily work stories
 Put this video in the “digital for all” and other sites of Danone
to share it with all danoners and all visitors of these sites

33. III. Reward winners
Limits:
Just giving the reward in the
reputation level for winners
maybe is not enough!!

34. Thank for your attention!
Cha Li ZHOU (SKEMA. M1)