4. Primary Audience Research When we asked our target audience if they believed the video should have a narrative, we found that most felt the video should. However, we have decided not to include a narrative in our video as we believe this would make the video look more professional. When a band releases their first commercial video, they need to represent themselves in a positive light that is appropriate for the genre and also attracts their target audience. We also believe that not using a narrative will enable the band to know who they are and, in music terms, what they are all about.

5. Primary Audience Research When we asked the target audience how many locations they would expect to see in the video, we found that most people wanted to see more than just one location. However, we have decided to use only one location in our video as this would also allow the audience to get to know the band and the music they create, but also because of the budget; this is the first video for an emerging band and therefore, they would not be given a large budget to create the video.

6. Primary Audience Research When we asked our target audience where they would expect a music video of this genre to be shot, the answers were ranged, however, participants mainly chose a house party or a live gig. We have decided to combine these two ideas that our chosen band will be seen in the video playing a live gig at a house party. We have chosen to use both the house party and the live gig as these locations are very conventional of this genre and would therefore ensure that the music genre is easily recognisable to a viewer. A simple house party is also relatively low budget to create and will also allow the band to let their individual personalities to show in their very first video.