Back by popular demand, PRWeek’s 8th annual Internal Communications conference will provide you with strategic advice and actionable tools to benchmark and develop your internal communications strategy and ensure you retain a united, committed, high-performing and focussed workforce. What will be covered? The conference programme is still being finalised but below is a sneak preview of some of the topics to be addressed on the day: - Internal social media in practice: driving engagement online and evidencing real value - Quantifying and measuring internal communications to prove impact and shape future activity - Change communications: developing and delivering sturdy communication strategies during times of instability - Keeping employees at the top of their game: proven ways of gaining and driving long-term employee engagement Plus! Practical Roundtable Discussion Sessions: Our facilitated discussion sessions will provide you with the opportunity to delve into some of the hottest topics in smaller working groups. Use these sessions to gain deeper insight, get your burning questions answered and share best practice with your peers. Visit the website now: http://bit.ly/QoyB6i

1. Book before 21 September
& SAVE up to £150!
Strategic Internal
Communications
One-Day Conference | 6 December 2012, London
Pre- Conference Workshops | 5 December 2012
Post- Conference Workshop | 7 December 2012
The definitive annual event on driving staff
motivation, enabling employee engagement
& positively impacting business performance
www.internalcommsconference.com
Partners:

2. Forging stronger employee engagement, delivering measurable
business results & taking the role of IC in a dynamic new direction
Thursday, 6 December 2012
08.30 Registration & Coffee 10.30 Morning Refreshments
09.00 Chair’s Opening Remarks 11.00 Getting More Bang For Buck: How IC
Guy Esnouf Professionals Can Justify Their Existence
Head of Corporate & • Achieving an identity for the IC function as a
Internal Communications business enabler with senior management credibility
E.ON UK • Clarifying the role IC plays in moving an organisation
along the employee engagement continuum
• Moving beyond the annual survey: identifying
09.15 Social Media In Practice: Harnessing new methods to assess the effectiveness of
Internal Social Media To Drive Employee your communication efforts & promote 2-way
Engagement, Foster Better Collaboration communications
& Deliver Measurable Results Drew McMillan
• Utilising the tools & technologies available: what’s Director, Internal
working & what are the challenges? Communications & Culture
• Gaining staff engagement: driving employee Ladbrokes plc
adoption & participation online
• Virtual coffee break vs. employee engagement tool:
influencing the social media environment to drive 11.30 What Role Can IC Play In Driving
real value for the business Long-Term Staff Engagement To Boost
• Leadership engagement: what level of senior Staff Morale, Enable Productivity & Ensure
management input is effective? Performance Driven Results?
• What does success look like & how can you
evidence its value & ROI to senior management? • Thinking differently: innovative methods, tools &
new strategies for gaining & retaining long-term
Neil Jenkins staff engagement
Director, Internal & • Finding out what makes people tick: focusing your
Digital Communications message to cut through the clutter
Coca-Cola Enterprises - what do today’s employees expect from
Mark Allotey communications?
Internal Digital - who should you be targeting & at what stage?
Platforms Manager • Enabling two-way communications: encouraging
Telefónica O2 UK information flows & upward communications
• Keeping employees engaged & focused on ‘business
as usual’ during times of instability
10.10 Effectively Communicating Change - balancing positive & negative messaging
To Sustain Staff Morale & Maintain Business Annemie Ress
Profitability During Times Of Instability Global Head of People Innovation
• How can you deliver clear, honest messages during eBay
periods of change whilst minimising significant Claire Yates,
shockwaves amongst staff? Internal Communications Director,
• Long term vs. short term: tying constant change NBCUniversal International
back into the corporate narrative
• Working with HR, leaders & line managers to develop James Bradley
coherent & effective change communications Internal Communications Leader
• Ensuring staff are focused on business outcomes BP
to maximise productivity during times of instability
& flux
• Cultivating a culture where employees feel
12.15 Lunch
comfortable with change
Christine Crofts
Global Head of Internal
Communications
Aviva Investors
Bring your team & save £££s!
Contact events@haymarket.com

3. Forging stronger employee engagement, delivering measurable
business results & taking the role of IC in a dynamic new direction
13.15 Speaking The Language Of Your Audience 15.05 Roundtable Topic Feedback
To Maximise Return
The drpgroup, will demonstrate how effective use of 15.30 Afternoon Refreshments
the wide range of delivery channels available to
practitioners can deliver real return on investment.
From the low tech to high, from CSR to augmented 16.00 Achieving More With Less: Delivering
reality, the drpgroup will use technology, interactivity Smart Internal Communications On
& case studies to show how the changing landscape A Budget That Continue To Drive &
of communications means you need to select the Maximise Staff Engagement
right mix of channels to deliver your messages.
• Assessing the key tools, strategies & channels you
Dale Parmenter can creatively deploy on a reduced budget
Group Managing Director - how & what should you prioritise?
drpgroup • Using alternative methods & identifying where to
focus resources when budgets are squeezed
14.15 Roundtable Interactive Delegate - online vs. offline?
Discussions: Choose From A, B, C, D Or E • Evaluating the effect of having a reduced budget
to deploy internal communication strategies
A) Positioning The IC Function As A Liane Pannell
Strategic Business Influencer: Taking your Head of Internal
function from being seen as a delivery function to Communications
a strategic business influencer NSPCC
Eleanor Tweddell
Head of Internal
Communications 16.40 When A Crisis Hits: Communicating
Virgin Atlantic Airways Messages Internally To Retain Loyalty
& Deploy Staff As Brand Ambassadors
B) Supporting & Mobilising Managers: • Preparing the comms function before a crisis occurs
Strategies for getting internal comms to the top of
• Successfully communicating a crisis to employees
managers’ agendas & educating managers to
- using the right platforms
maximise face-to-face comms
- identifying the right tone
Jane Mitchell - how much information to provide & when
Director • Working with management & other functions to align
HarknessKennett external & internal messaging
• Utilising your employees as brand ambassadors
C) Employee Newsletters & Magazines: during a crisis
What do employees want to read & how is this Pierre Goad
traditional channel gaining real cut through now? Global Co-Head of
Philippa Richardson Communications
Communications Manager HSBC
Virgin Trains 17.15 Chair’s Closing Remarks & End Of
Conference
D) Working With HR: Understanding the basis
& dynamics for an effective working relationship
Mandy Dryden
Head of Internal
Communications Commercial
Department of Health Opportunities
E) Engaging The Non-Networked Are you working with clients to help them engage
Workforce: What are the latest strategies for & motivate their staff? Increase your client base by
connecting with, & engaging, employees with little promoting your internal communication solutions to
or no access to email or the internet? a targeted audience of high-level professionals.
Benefit from bespoke packages tailored to meet your
Harriet Roche
needs contacting Alexsandra Russo on +44 (0)20
Head of Internal
Communications 8267 4991 or alexsandra.russo@haymarket.com.
Sue Ryder
Follow us on Twitter:
@PRWeekEvents | @BREvents

4. Separately-Bookable Half-Day Workshops
Book onto the conference & workshops & save up to £650!
Pre-Conference Workshop
Change Communications
5 December 2012, London
(09.00 Registration, 09.30-12.30)
Facilitated by:
Justine Stevenson
Change Communication Manager, Group Finance
Deutsche Bank
Building a robust change communications strategy & managing change programmes during times of instability
Coaching leaders & line-managers to communicate change effectively
Methods for integrating employees in change processes
Communicating change: assessing the appropriate tone & channels to deliver clear & honest messages
Discussing saturation point: at what point have you sent out too many messages & how can you ensure that
your message is getting through?
Exploring the tools to re-engage staff after a period of change
Measuring impact: evidencing the impact of your communication strategy during a change process
Pre-Conference Workshop
Executing Social Media For Internal Communications
5 December 2012, London
(13.30 Registration, 14.00-17.00)
Facilitated by:
Del Green
Bupa Live Manager (Internal Social Business)
Bupa
Reviewing what platforms & tools are available & how they are being used effectively
Identifying where social media fits in your organisation & integrating it with other comms channels
Building a compelling business case & gaining senior management buy-in
Executing a social media policy which will ensure platforms are being used as a tool to increase productivity
Enhancing employee usability: driving employee adoption & participation online & achieving social
collaboration & knowledge sharing
Assessing the key metrics to measure the value & impact of social media in a corporate environment
Using social data for real-time workforce feedback to enhance your IC strategies
Post-Conference Workshop
Engaging Non-Networked Employees
7 December 2012, London
(09.00 Registration, 09.30-12.30)
Facilitated by:
Dani Filer
Global Head of Communications
Travelex
Exploring the latest new & traditional channels for reaching non-networked employees
Identifying the types of communications expected by non-networked employees & how to tailor
relevant content
Moving from top-down comms to two-way comms & gaining linear feedback
Replicating initiatives introduced in the traditional workplace in alternative working environments
Empowering & mobilising managers to maximise face-to-face communications, cascade information
& gain feedback
Segmenting your audiences so that you are able to connect with different workforces effectively
Measuring success: tools to evaluate the ROI & value of different communication strategies
View the full programme for workshops @ www.internalcommsconference.com

5. Year-on-year, this popular conference provides in-depth case
studies, practical solutions & vital strategies to drive employee
engagement & deliver a top-performing IC function.
Leveraging the power of social media internally & measuring its return
Delivering clear, honest communications during times of change
Innovative approaches to securing & maintaining long-term, sustainable employee engagement
Measuring & proving the impact IC strategies have on employee engagement & bottom-line results
What your peers said last year: Who should attend?
VPs, Directors, Heads, Managers of:
“Focused on the right stuff” Internal Communications
Employee Engagement
Head of Internal Communications, Easyjet
Corporate Communications
Change Communications
“Good opportunity to meet Corporate & Brand Identity
colleagues with great ideas” Intranet/Channel/Digital
Communications
Internal Communications Manager, Government Communications Public Relations/Affairs
Human Resources
“Great use of my time”
Internal Communications Manager, Thomas Cook Airlines
Partners:
“Very useful & thought provoking”
Internal Communications Manager, First Wessex
“Relevant & forward looking”
Head of Communications, Coca-Cola Enterprises
Strategic Internal Price Information Book Before
21 September
Book Before
2 November
Book After
19 October
Communications
£499 + VAT £549 + VAT
In-House Rate (Save £150!) (Save £100!) £649 + VAT
Agency, Supplier, £599 + VAT £649 + VAT £749 + VAT
Consultancy Rate (Save £150!) (Save £100!)
Main Conference | 6 December 2012 , London
Pre - Conference Workshops | 5 December 2012
Post- Conference Workshop | 7 December 2012
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Price Information Workshop Workshops Workshops
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1/ Book online at
www.internalcommsconference.com Price Information Social Media Change
Communications
Engaging
Non-Networked
2/ Email events@haymarket.com Workshop Workshop Employees
Workshop
3/ Call us on +44 (0)20 8267 4011 Workshop Only £299 + VAT £299 + VAT £299 + VAT
Rate
Brochure Code: 17013121580 Speakers’ £199 (No VAT)
Presentations**
Code: WEB
Please visit online for the full terms & conditions
* Cannot be used in conjunction with the early booking rate or any
other discount. Bring Your Team! Group Discounts Available!*
** Please note that speakers’ presentations are accessible via a password Please contact events@haymarket.com or call +44(0)20 8267 4011 to arrange
protected internet site & are not supplied in printed form. These will be a group discount. Group discounts do not apply to the early bird rates & only
available to download a week after the event, subject to speaker disclosure. one discount can be used per registration.
Register now @ www.internalcommsconference.com

6. Practical, Real-World Advice:
Christine Crofts Liane Pannell Guy Esnouf Neil Jenkins
Global Head Head of Internal Head of Corporate Director,
of Internal Communications & Internal Internal & Digital
Communications NSPCC Communications Communications
Aviva Investors E.ON UK Coca-Cola
Enterprises
Dale Parmenter Mark Allotey Drew McMillan Claire Yates
Group Managing Internal Digital Director, Internal Internal
Director Platforms Manager Communications Communications
drpgroup Telefónica O2 UK & Culture Director
Ladbrokes plc NBCUniversal
International
James Bradley Philippa Richardson Jane Mitchell Harriet Roche
Internal Communications Director Head of Internal
Communications Manager HarknessKennett Communications
Leader Virgin Trains Sue Ryder
BP
Eleanor Tweddell Pierre Goad Mandy Dryden Annemie Ress
Head of Internal Global Co-Head of Head of Internal Global Head of
Communications Communications Communications People Innovation
Virgin Atlantic HSBC Department of eBay
Airways Health
Del Green Dani Filer Justine Stevenson Partner:
Bupa Live Manager Global Head of Change
(Internal Social Communications Communication
Business) Travelex Manager, Group
Bupa Finance
Deutsche Bank
www.internalcommsconference.com