3. LEARNING OBJECTIVES/
AMCANION DYSGU
• Evaluate technical and audio codes in moving image
• State four audience theory models
• Apply audience theory to moving image examples
4. QUICK RECAP: SHOT TYPES
•In groups, match the shot types to their titles on
the boards
•Use the post it notes to describe what the shot is
used for
5. MS1 EXAM
• Three questions
• Question one: analysis of print OR a moving image
• Testing your knowledge of media language and how it
communicates with the audience
• Analysing “visual codes, technical and audio codes, and
genre conventions”
7. TASK ONE: INITIAL ASSESSMENT
• On the post it notes, write down examples of media
language you could use in your exam
• Stick onto the “Show what you know” board
(hints on the tshirt)
8. EXAM QUESTION 1- WINTER 2015
“Analyse the extract commenting on:
• Visual codes
• Technical and audio codes
• Genre conventions”
40 marks
9. DEXTER (2008)
Fill in the worksheet outlining:
• Visual codes
• Genre conventions
• Technical and audio codes
https://www.youtube.com/watch?v=ej8-Rqo-VT4
11. TASK 2
• In small groups, take a piece of card and a topic card
from the front of the class, you will have one of the
following:
• Visual codes
• Technical and audio codes
• Genre conventions
• Then swap with another group to see If they can add
anything extra, before discussion with the whole group
12. MS1: QUESTION 2
• Audience theory
• How audiences are grouped
• How audiences respond to media texts
15. AUDIENCE THEORY
“How audiences are categorised by the producers of
media texts”
Audiences respond to the same text in different
ways!
16. STUART HALL’S READING OF TEXTS
•Audiences can have a preferred (dominant),
negotiated or oppositional reading of a text
•In small groups consider:
•How can we apply this to the Skins example?
17. HYPODERMIC NEEDLE THEORY
• The audience is PASSIVE
• Has no control over the
media
• Cannot interpret media
• Every person has the
same opinion
18. USES AND GRATIFICATIONS MODEL
•The audience is ACTIVE
•The audience USES the media for their own needs
•The audience chooses how to interpret a media
text
•Form their own opinions (Stuart Hall’s readings)
19. HOW WOULD AN AUDIENCE USE THESE
TEXTS FOR THEIR OWN NEEDS?
21. APPLYING MEDIA THEORY
• https://www.youtube.com/watch?v=Ps73ukvE4NE
Who is the target audience?
How can this text be interpreted by different people?
How can we apply the four audience theories to this text?
27. CONVENTIONAL AND SUBVERSIVE
• Is this a conventional or subversive representation?
• What different audiences could watch this media text?
• How could different audiences interpret the text?
29. Add to the “show what you know” board anything
new you have learnt today then fill in the learning
pyramid provided
30. LEARNING OBJECTIVES
• Evaluate technical and audio codes in moving image
• State three audience theory models
• Apply audience theory to moving image examples
