1. How your Customers Buy and Research Online Email: charlotte@optimumexposure.co.ukWeb: www.optimumexposure.co.ukBlog: www.charlottebritton.co.ukLinkedIn: http://www.linkedin.com/in/charlottebrittonTwitter: http://twitter.com/charlottebritto

2. What do you want to get out of this session?

4. What are the implications?

5. Create digital marketing mix

6. Engaging

7. Social selling

8. Engagement zone42.6% of UK consumers buy something online at least once a week

10. 15% of social media users are more inclined to buy from brands that advertise in social media;

11. 25% Facebook users who “Like” a brand on Facebook want to receive discounts and promotions

12. Recommendations from friends or family is the single most important factor in the choice of website to buy from, with 71% giving this reason. Source: e-consultancy.com 42.6% of UK consumers buy something online at least once a week

14. 30% will research products and prices online before completing the purchase at their local store

15. You Tube is the 2nd largest search engine in the worldSource: Mashable.com and e-consultancy.com 42.6% of UK consumers buy something online at least once a week

17. Rankings in search engines are influenced by social factors / indicatorsSource: Mashable.com and e-consultancy.com 42.6% of UK consumers buy something online at least once a week

18. source: www.imccmarketing.com/

20. 90% of all purchases are researched online

21. Purchasing process has fundamentally changed, so you need to create your optimum marketing mix

23. 90% of all purchases are researched online

24. Purchasing process has fundamentally changed, so you need to create your optimum marketing mix

26. Engaging with then in a manner which means that they can ‘self service’ the information they need, then contact sales when they are ready

28. Ensure creating correct brand image and conversations in these channels

29. Ensure all channels are blended and can be accessed from each other

30. Direct mail has social IDs on them

33. What do there online profiles look like?

34. Do you have a presence where your customers are?

37. Role play the sort of searches people will make about you and your company ..

38. What search phrases does your website show for?

40. Set up alerts on the following sites on your brand term, personal name, competitors etc.

41. Google alerts

42. Trackur

44. The Internet is enabling one of the biggest conversations the world has ever seen. Becoming part of this conversation is critical to developing a strong online reputation

46. Ideas for content:

47. Top Tips

48. Whitepapers

49. Downloads

50. Video content

51. Interviews

53. Do you broadcast or engage?

54. Do you spam or send relevant information?

56. Is your Twitter and blog integrated into your personal profile

57. Is your company page set up and optimised?

59. Four Square – do you have a location base business where you can promote offers and vouchers?

60. QR codes (barcode that has URL embeded) to promote landing pages on printed material

62. Use the information you have on conversations to blend with your existing sales processes

65. More than just a contact us form

66. Needs to include all the possible options for connecting with your company

68. Engagement Zones

69. Engagement Zones

71. Great opportunity to create a USP and competitive advantage as aligning your website and business with new way of doing business