SlideShare une entreprise Scribd logo
1  sur  25
Building Your Online Credibility Email:  [email_address] Web: www.optimumexposure.co.uk Blog: www.charlottebritton.co.uk LinkedIn: http://www.linkedin.com/in/charlottebritton  Twitter: http://twitter.com/charlottebritto
What do you want to get out of this session?
Your  online credibility  is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online reputation.  As more people engage with the social web differentiating yourself become imperative. What is Online Credibility
Anyone can start a blog or start participating in forums.  We live in a world where we expect people to be qualified on what they write about – but you don't need qualifications in the social web.  Your online credibility is the evidence of your expertise What is Online Credibility
Online credibility is a perception your customers, potential customers, business / collaboration partners get when they visit your blog, read your comments online, read your profile, etc. which is why it takes time to build. What is Online Credibility
If a person thinks your business or you as an individual, lacks credibility, then they lack the trust in your business and you as an individual to deliver the project / service This credibility goes beyond your website, it is your footprint on the Internet.  What is Online Credibility
What is Online Credibility ,[object Object],[object Object],[object Object],[object Object]
Why Do I Need Online Credibility? http://econsultancy.com/reports/online-measurement-and-strategy-report
What's the benefit? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Do I Need Online Credibility ,[object Object],[object Object],[object Object]
[object Object],[object Object]
Phase One : Research ,[object Object],[object Object],[object Object],[object Object]
Phase One : Research ,[object Object],[object Object],[object Object],[object Object],[object Object]
Phase Two : Create your Profile Add your own authoritative information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phase Two : Create your Profile Ensure the information matches peoples searches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phase Two : Create your Profile Solicit recommendations / feedback People trust other people's opinions,  especially people they know
Phase Two : Create your Profile Appear human   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phase Two : Create your Profile Include a photograph or two ,[object Object],[object Object],[object Object],[object Object]
Phase Three : Create Content Say something useful ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phase Four : Interact The Internet is not a broadcast medium ,[object Object],[object Object]
Phase Four : Interact Consistency rules ,[object Object],[object Object],[object Object]
Phase Four : Interact Engage with every interaction ,[object Object],[object Object]
Phase Four : Interact Keep the High Ground ,[object Object],[object Object],[object Object],[object Object],[object Object]
Take 5 minutes Working in Pairs ,[object Object],[object Object]
Thanks for you time.. Any further questions? Email:  [email_address] Web: www.optimumexposure.co.uk Blog: www.charlottebritton.co.uk LinkedIn: http://www.linkedin.com/in/charlottebritton  Twitter: http://twitter.com/charlottebritto

Contenu connexe

Tendances

Use of social media and repuation enhancing web tools for professionals v2
Use of social media and repuation enhancing web tools for professionals v2Use of social media and repuation enhancing web tools for professionals v2
Use of social media and repuation enhancing web tools for professionals v2Martin Brossman
 
15 Tips For Using LinkedIn to Build Your Online Portfolio
15 Tips For Using LinkedIn to Build Your Online Portfolio15 Tips For Using LinkedIn to Build Your Online Portfolio
15 Tips For Using LinkedIn to Build Your Online PortfolioErica Starr
 
Managing Your Online Reputation
Managing Your Online ReputationManaging Your Online Reputation
Managing Your Online ReputationScott Thomas
 
Managing Social Media
Managing Social MediaManaging Social Media
Managing Social MediaErin Erickson
 
Developing an online identity - some tips
Developing an online identity - some tipsDeveloping an online identity - some tips
Developing an online identity - some tipsBryony Taylor
 
Personal Branding Through Social Media 06 18 2009
Personal  Branding  Through  Social  Media 06 18 2009Personal  Branding  Through  Social  Media 06 18 2009
Personal Branding Through Social Media 06 18 2009Susby Digital
 
Online Marketing: Building Blocks for Success
Online Marketing: Building Blocks for SuccessOnline Marketing: Building Blocks for Success
Online Marketing: Building Blocks for SuccessKivi Leroux Miller
 
Develop A Personal Brand
Develop A Personal BrandDevelop A Personal Brand
Develop A Personal BrandLarry Jennings
 
Getting a job in 2016: using the internet to your advantage.
Getting a job in 2016: using the internet to your advantage.Getting a job in 2016: using the internet to your advantage.
Getting a job in 2016: using the internet to your advantage.Kenny Soto
 
Posterous: A Cool New Tool for Developing Your Personal Brand
Posterous:  A Cool New Tool for Developing Your Personal BrandPosterous:  A Cool New Tool for Developing Your Personal Brand
Posterous: A Cool New Tool for Developing Your Personal BrandDeb Nystrom
 
Reach Out With LinkedIn
Reach Out With LinkedInReach Out With LinkedIn
Reach Out With LinkedInTheLegalNurse
 
Personal Branding: The Power of You - Creating an Influential & Credible Per...
Personal Branding: The Power of You - Creating an Influential & Credible Per...Personal Branding: The Power of You - Creating an Influential & Credible Per...
Personal Branding: The Power of You - Creating an Influential & Credible Per...Elizabeth Lupfer
 
Online Presence
Online PresenceOnline Presence
Online PresenceSimon Wood
 
Personal Branding Draft
Personal Branding DraftPersonal Branding Draft
Personal Branding Draftrscibett
 
Clean Up Your Digital Dirt
Clean Up Your Digital DirtClean Up Your Digital Dirt
Clean Up Your Digital DirtMonster.ca
 
How to Optimize Your Online Presence for Receiving Job Offers
How to Optimize Your Online Presence for Receiving Job OffersHow to Optimize Your Online Presence for Receiving Job Offers
How to Optimize Your Online Presence for Receiving Job OffersCachinko
 
Social Media Personal Branding
Social Media Personal BrandingSocial Media Personal Branding
Social Media Personal BrandingCosmin Ghiurau
 
For Soon-to-Be Grads: Online Identity & Your Career
For Soon-to-Be Grads: Online Identity & Your CareerFor Soon-to-Be Grads: Online Identity & Your Career
For Soon-to-Be Grads: Online Identity & Your CareerJulie Harrison
 
Using Linkedin Effectively Presentation At Pinkcow May17
Using Linkedin Effectively   Presentation At Pinkcow May17Using Linkedin Effectively   Presentation At Pinkcow May17
Using Linkedin Effectively Presentation At Pinkcow May17Arun Vemuri
 

Tendances (20)

Use of social media and repuation enhancing web tools for professionals v2
Use of social media and repuation enhancing web tools for professionals v2Use of social media and repuation enhancing web tools for professionals v2
Use of social media and repuation enhancing web tools for professionals v2
 
15 Tips For Using LinkedIn to Build Your Online Portfolio
15 Tips For Using LinkedIn to Build Your Online Portfolio15 Tips For Using LinkedIn to Build Your Online Portfolio
15 Tips For Using LinkedIn to Build Your Online Portfolio
 
Managing Your Online Reputation
Managing Your Online ReputationManaging Your Online Reputation
Managing Your Online Reputation
 
Managing Social Media
Managing Social MediaManaging Social Media
Managing Social Media
 
Developing an online identity - some tips
Developing an online identity - some tipsDeveloping an online identity - some tips
Developing an online identity - some tips
 
Personal Branding Through Social Media 06 18 2009
Personal  Branding  Through  Social  Media 06 18 2009Personal  Branding  Through  Social  Media 06 18 2009
Personal Branding Through Social Media 06 18 2009
 
Online Marketing: Building Blocks for Success
Online Marketing: Building Blocks for SuccessOnline Marketing: Building Blocks for Success
Online Marketing: Building Blocks for Success
 
Develop A Personal Brand
Develop A Personal BrandDevelop A Personal Brand
Develop A Personal Brand
 
Getting a job in 2016: using the internet to your advantage.
Getting a job in 2016: using the internet to your advantage.Getting a job in 2016: using the internet to your advantage.
Getting a job in 2016: using the internet to your advantage.
 
Posterous: A Cool New Tool for Developing Your Personal Brand
Posterous:  A Cool New Tool for Developing Your Personal BrandPosterous:  A Cool New Tool for Developing Your Personal Brand
Posterous: A Cool New Tool for Developing Your Personal Brand
 
Reach Out With LinkedIn
Reach Out With LinkedInReach Out With LinkedIn
Reach Out With LinkedIn
 
Personal Branding: The Power of You - Creating an Influential & Credible Per...
Personal Branding: The Power of You - Creating an Influential & Credible Per...Personal Branding: The Power of You - Creating an Influential & Credible Per...
Personal Branding: The Power of You - Creating an Influential & Credible Per...
 
Online Presence
Online PresenceOnline Presence
Online Presence
 
Personal Branding Draft
Personal Branding DraftPersonal Branding Draft
Personal Branding Draft
 
Clean Up Your Digital Dirt
Clean Up Your Digital DirtClean Up Your Digital Dirt
Clean Up Your Digital Dirt
 
How to Optimize Your Online Presence for Receiving Job Offers
How to Optimize Your Online Presence for Receiving Job OffersHow to Optimize Your Online Presence for Receiving Job Offers
How to Optimize Your Online Presence for Receiving Job Offers
 
Introduction To Social Media
Introduction To Social MediaIntroduction To Social Media
Introduction To Social Media
 
Social Media Personal Branding
Social Media Personal BrandingSocial Media Personal Branding
Social Media Personal Branding
 
For Soon-to-Be Grads: Online Identity & Your Career
For Soon-to-Be Grads: Online Identity & Your CareerFor Soon-to-Be Grads: Online Identity & Your Career
For Soon-to-Be Grads: Online Identity & Your Career
 
Using Linkedin Effectively Presentation At Pinkcow May17
Using Linkedin Effectively   Presentation At Pinkcow May17Using Linkedin Effectively   Presentation At Pinkcow May17
Using Linkedin Effectively Presentation At Pinkcow May17
 

Similaire à Online credibility

Earthstaff | Your Online Profile
Earthstaff | Your Online ProfileEarthstaff | Your Online Profile
Earthstaff | Your Online ProfileStaffgroup
 
Eurostaff | Your Online Profile
Eurostaff | Your Online ProfileEurostaff | Your Online Profile
Eurostaff | Your Online ProfileStaffgroup
 
Lead Generation from Online Networking
Lead Generation from Online NetworkingLead Generation from Online Networking
Lead Generation from Online NetworkingPeter Caputa
 
How to build a strong network on LinkedIn efficiently?
How to build a strong network on LinkedIn efficiently?How to build a strong network on LinkedIn efficiently?
How to build a strong network on LinkedIn efficiently?Akhila Ashraf
 
Introduction To Business Networking And Social Media V2 0
Introduction To Business Networking And Social Media V2 0Introduction To Business Networking And Social Media V2 0
Introduction To Business Networking And Social Media V2 0Marcus Vannini
 
Social Media Workshop
Social Media WorkshopSocial Media Workshop
Social Media WorkshopSitesPlus
 
Go social stage one
Go social stage oneGo social stage one
Go social stage oneBill Todd
 
Phillip Smith Social Media[1]
Phillip Smith Social Media[1]Phillip Smith Social Media[1]
Phillip Smith Social Media[1]pasmith3
 
Linked in guide
Linked in guideLinked in guide
Linked in guideAdCMO
 
Titanium Marketing Guide
Titanium Marketing GuideTitanium Marketing Guide
Titanium Marketing GuideJason Townsend
 
Social and Search Essentials
Social and Search Essentials Social and Search Essentials
Social and Search Essentials Julie Ziemelis
 
Real Estate Social Media
Real Estate Social MediaReal Estate Social Media
Real Estate Social MediaChrystie Vachon
 
Branding YOU with LinkedIn
Branding YOU with LinkedInBranding YOU with LinkedIn
Branding YOU with LinkedInsuzetteconway
 
5 Simple Steps To Generate B2 B Leads Using Linked In
5 Simple Steps To Generate B2 B Leads Using Linked In5 Simple Steps To Generate B2 B Leads Using Linked In
5 Simple Steps To Generate B2 B Leads Using Linked InUK Flood Defence Alliance
 
LinkedIn: Networking, generating leads and building authority
LinkedIn: Networking, generating leads and building authorityLinkedIn: Networking, generating leads and building authority
LinkedIn: Networking, generating leads and building authorityRoy Harryman
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media PresentationIan Matthews
 

Similaire à Online credibility (20)

Earthstaff | Your Online Profile
Earthstaff | Your Online ProfileEarthstaff | Your Online Profile
Earthstaff | Your Online Profile
 
Eurostaff | Your Online Profile
Eurostaff | Your Online ProfileEurostaff | Your Online Profile
Eurostaff | Your Online Profile
 
21st Century Networking via LinkedIn
21st Century Networking via LinkedIn21st Century Networking via LinkedIn
21st Century Networking via LinkedIn
 
Lead Generation from Online Networking
Lead Generation from Online NetworkingLead Generation from Online Networking
Lead Generation from Online Networking
 
How to build a strong network on LinkedIn efficiently?
How to build a strong network on LinkedIn efficiently?How to build a strong network on LinkedIn efficiently?
How to build a strong network on LinkedIn efficiently?
 
Introduction To Business Networking And Social Media V2 0
Introduction To Business Networking And Social Media V2 0Introduction To Business Networking And Social Media V2 0
Introduction To Business Networking And Social Media V2 0
 
Social Media Workshop
Social Media WorkshopSocial Media Workshop
Social Media Workshop
 
Go social stage one
Go social stage oneGo social stage one
Go social stage one
 
Phillip Smith Social Media[1]
Phillip Smith Social Media[1]Phillip Smith Social Media[1]
Phillip Smith Social Media[1]
 
Linked in for Salespeople
Linked in for SalespeopleLinked in for Salespeople
Linked in for Salespeople
 
Linked in guide
Linked in guideLinked in guide
Linked in guide
 
Google me
Google meGoogle me
Google me
 
Titanium Marketing Guide
Titanium Marketing GuideTitanium Marketing Guide
Titanium Marketing Guide
 
Social and Search Essentials
Social and Search Essentials Social and Search Essentials
Social and Search Essentials
 
Linked in
Linked inLinked in
Linked in
 
Real Estate Social Media
Real Estate Social MediaReal Estate Social Media
Real Estate Social Media
 
Branding YOU with LinkedIn
Branding YOU with LinkedInBranding YOU with LinkedIn
Branding YOU with LinkedIn
 
5 Simple Steps To Generate B2 B Leads Using Linked In
5 Simple Steps To Generate B2 B Leads Using Linked In5 Simple Steps To Generate B2 B Leads Using Linked In
5 Simple Steps To Generate B2 B Leads Using Linked In
 
LinkedIn: Networking, generating leads and building authority
LinkedIn: Networking, generating leads and building authorityLinkedIn: Networking, generating leads and building authority
LinkedIn: Networking, generating leads and building authority
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentation
 

Plus de Optimum Exposure

NuxUK: Social Media & the Impact on People's Behaviour
NuxUK: Social Media & the Impact on People's BehaviourNuxUK: Social Media & the Impact on People's Behaviour
NuxUK: Social Media & the Impact on People's BehaviourOptimum Exposure
 
Yorkshire Social Media Survey 2010
Yorkshire Social Media Survey 2010Yorkshire Social Media Survey 2010
Yorkshire Social Media Survey 2010Optimum Exposure
 
Starting A Social Media Campaign
Starting A Social Media CampaignStarting A Social Media Campaign
Starting A Social Media CampaignOptimum Exposure
 
Building Your Online Credibility on LinkedIn
Building Your Online Credibility on LinkedInBuilding Your Online Credibility on LinkedIn
Building Your Online Credibility on LinkedInOptimum Exposure
 

Plus de Optimum Exposure (7)

Top tips for social media
Top tips for social mediaTop tips for social media
Top tips for social media
 
Social media case studies
Social media case studiesSocial media case studies
Social media case studies
 
Getting Set Up Online
Getting Set Up OnlineGetting Set Up Online
Getting Set Up Online
 
NuxUK: Social Media & the Impact on People's Behaviour
NuxUK: Social Media & the Impact on People's BehaviourNuxUK: Social Media & the Impact on People's Behaviour
NuxUK: Social Media & the Impact on People's Behaviour
 
Yorkshire Social Media Survey 2010
Yorkshire Social Media Survey 2010Yorkshire Social Media Survey 2010
Yorkshire Social Media Survey 2010
 
Starting A Social Media Campaign
Starting A Social Media CampaignStarting A Social Media Campaign
Starting A Social Media Campaign
 
Building Your Online Credibility on LinkedIn
Building Your Online Credibility on LinkedInBuilding Your Online Credibility on LinkedIn
Building Your Online Credibility on LinkedIn
 

Online credibility

  • 1. Building Your Online Credibility Email: [email_address] Web: www.optimumexposure.co.uk Blog: www.charlottebritton.co.uk LinkedIn: http://www.linkedin.com/in/charlottebritton Twitter: http://twitter.com/charlottebritto
  • 2. What do you want to get out of this session?
  • 3. Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online reputation. As more people engage with the social web differentiating yourself become imperative. What is Online Credibility
  • 4. Anyone can start a blog or start participating in forums. We live in a world where we expect people to be qualified on what they write about – but you don't need qualifications in the social web. Your online credibility is the evidence of your expertise What is Online Credibility
  • 5. Online credibility is a perception your customers, potential customers, business / collaboration partners get when they visit your blog, read your comments online, read your profile, etc. which is why it takes time to build. What is Online Credibility
  • 6. If a person thinks your business or you as an individual, lacks credibility, then they lack the trust in your business and you as an individual to deliver the project / service This credibility goes beyond your website, it is your footprint on the Internet. What is Online Credibility
  • 7.
  • 8. Why Do I Need Online Credibility? http://econsultancy.com/reports/online-measurement-and-strategy-report
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Phase Two : Create your Profile Solicit recommendations / feedback People trust other people's opinions,  especially people they know
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Thanks for you time.. Any further questions? Email: [email_address] Web: www.optimumexposure.co.uk Blog: www.charlottebritton.co.uk LinkedIn: http://www.linkedin.com/in/charlottebritton Twitter: http://twitter.com/charlottebritto

Notes de l'éditeur

  1. The objective of the campaign is to throw the net wide To listen to the conversations where people might be considering Obashi To built a voice and credibility in these communities So they recognise you as a valuable resource of information on enterprise architechure overall, so the rest is then a soft sell
  2. The objective of the campaign is to throw the net wide To listen to the conversations where people might be considering Obashi To built a voice and credibility in these communities So they recognise you as a valuable resource of information on enterprise architechure overall, so the rest is then a soft sell
  3. The objective of the campaign is to throw the net wide To listen to the conversations where people might be considering Obashi To built a voice and credibility in these communities So they recognise you as a valuable resource of information on enterprise architechure overall, so the rest is then a soft sell
  4. The objective of the campaign is to throw the net wide To listen to the conversations where people might be considering Obashi To built a voice and credibility in these communities So they recognise you as a valuable resource of information on enterprise architechure overall, so the rest is then a soft sell
  5. The objective of the campaign is to throw the net wide To listen to the conversations where people might be considering Obashi To built a voice and credibility in these communities So they recognise you as a valuable resource of information on enterprise architechure overall, so the rest is then a soft sell