Tony Haile's talk from the INMA European Media Conference in Budapest covering the impact of user experience and quality content on audience development and revenue growth.

1. Tony Haile
CEO, Chartbeat
@arctictony
tony@chartbeat.com
chartbeat.com
Data in the Newsroom:
Content Solutions for
Advertising Challenges

2. Content Solutions for Advertising Challenges
Tony Haile
@arctictony

3. Content Solutions for Advertising Challenges
Tony Haile
@arctictony
Landing Page Visitors by Device

4. Content Solutions for Advertising Challenges
Tony Haile
@arctictony
Social Traffic by Device

5. Content Solutions for Advertising Challenges
Tony Haile
@arctictony
How Device Usage Varies from Day to Day

6. Content Solutions for Advertising Challenges
Tony Haile
@arctictony
Sites’ Recirculation by Device

7. Content Solutions for Advertising Challenges
Tony Haile
@arctictony
Engagement and Propensity to Return

8. Content Solutions for Advertising Challenges
Tony Haile
@arctictony
Do We Read The Articles We Share?

9. Content Solutions for Advertising Challenges
Tony Haile
@arctictony
Performance is not binary. Performance is a curve.

10. Content Solutions for Advertising Challenges
Tony Haile
@arctictony
…but it’s a logarithmic curve.

11. Content Solutions for Advertising Challenges
Tony Haile
@arctictony
That means thinking about inventory differently

12. Content Solutions for Advertising Challenges
Tony Haile
@arctictony
VISUAL
RECOGNITION
TEXT
RECOGNITION
UNAIDED
RECALL
41% 28% 16%
58% 38% 28%
Rotating ads is better for advertisers
B
B
B A
A
A

13. Content Solutions for Advertising Challenges
Tony Haile
@arctictony
The Impact of 15-second refresh schemes

14. Content Solutions for Advertising Challenges
Tony Haile
@arctictony
This doesn’t work if your content is bad

15. Tony Haile
CEO, Chartbeat
@arctictony
tony@chartbeat.com
chartbeat.com
Thank you, Budapest!