This document provides an overview of internet marketing strategies for generating website traffic and conversions to increase sales. It discusses topics like search engine optimization, pay-per-click advertising, email marketing, lead capture forms, content marketing, and tracking return on investment. The goal is to help businesses harness the power of the internet by understanding basic online marketing concepts and best practices.

1. How To Harness The Power of The
Internet For Your Business!
Today, you will learn how to harness the
True power of the internet... and turn it into
TONS of paying customers!
Proudly brought to you by:
Adam Dukes

2. Introduction
• Internet Marketing 101
• Marketing online comes down to 2 things...

3. The Secret of Online Marketing
Website Traffic + Website Conversion = Sales

4. How To Generate Traffic
 Blog
 SEO
 PPC
 Offline
 Email

5. Keyword Research

6. What is Website Conversion?
Average Website Conversion Rate: 3%
3 out of 100 visitors turns into a lead

7. How To Increase Conversions
 Proper CTA
 Mobile Optimized
 Lead Capture Form
 Pictures/Videos
 Have a Blog
 Search Engine Optimized

8. How Are You Staying in Touch
with Your Current Customers?
Pony Express?
Telephone?
Email?
None of the above...

9. Here is a Hint

10. Set up a Free 24/7
Virtual Salesperson!
What is an auto-responder?
How will it help my sales?
Is it expensive?

11. Database Setup & Management...
What is a database?
How do you build one?
Managing or outsourcing?

12. Current Advertising Methods?
Print Media
Cable TV/Radio
Billboards, etc...

13. What Is Your ROI?
How are you tracking your advertising?
Two Categories...
Advertising that works
Advertising that doesn't work
How do you know?

14. Saving Money

15. Cut Your Ad Budget
AND Increase Profits!
How to cut your ad budget and increase
your profits at the same time

16. What if I Have a Website?
Can I add an AR
form to my existing site?
Will it change the appearance, layout?
Can I do it myself?

17. What if I Don’t Have a Website?
Starting from scratch...
You get what you pay for
What to watch out for
The perils of do it yourself

18. To be or not to be…
Direct Response
OR
Billboard?

19. Email Campaigns…
Content is king!
The 3 things...again!
Know, like & trust

20. Outsourcing or Not?
The outsourcing formula
What to watch out for
Hire someone that IS a writer
Subject line is crucial

21. JV’s with Fellow Business Owners…
The structure of a true Joint Venture
Win-Win-Win
Benefits of partnership
Attracting partners

22. Your Turn!
Adam Dukes
Social Sinergy
702-530-3881