This document provides information about setting up and managing a Facebook page for business purposes. It discusses how to create a Facebook page, including selecting a page type and category, filling out page details, adding a profile and cover photo. It also provides tips for posting engaging content regularly at optimal times, and using tools like Canva, HootSuite, and Followerwonk to more easily manage social media. The document emphasizes using a mix of owned, curated and promotional content in a 30-60-10 ratio.

1. Soci al Medi a
Wor kshop

2. WHO WE ARE
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2013, ‘14, ‘15, ’16 Top Advertising & Social Media Agency by Business Journal
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We’re a Google Trusted Partner

3. DI GI TAL MARKETI NG AGENCY

4. HOW- TO
SET UP A FACEBOOK PAGE

5. 1. Si gn i n t o Facebook. I f you do not have an account , cr eat e
one
2. Go t o f acebook. com/ pages/ cr eat e OR cl i ck on “ Cr eat e Page” i n
t he upper r i ght dr opdown menu
HOW- TO SET UP A FACEBOOK PAGE

6. Page Type
1. Sel ect a cat egor y f r om t he dr opdown menu: Co mp a ny
2. Choose t he name of your Facebook page
HOW- TO SET UP A FACEBOOK PAGE

7. 1. Fi l l out your Page det ai l s: About , Pr of i l e Pi ct ur e, Add t o
Favor i t es, Pr ef er r ed Page Audi ence
2. I ncl ude your phone number and addr ess wi t hi n your Facebook
page
3. You’ l l al so choose a Cust om URL f or your Facebook page. Thi s
shoul d be t he name of your Facebook busi ness page
HOW- TO SET UP A FACEBOOK PAGE

8. HOW- TO SET UP A FACEBOOK PAGE
Add a pr of i l e pi ct ur e, whi ch i s t he phot o t hat appear s when
someone sear ches f or your page and i s f eat ur ed on your page.
Thi s i s al so t he i con t hat appear s when you wr i t e comment s
o Go t o your pr of i l e and hover over your pr of i l e pi ct ur e
o Cl i ck “ Updat e Pr of i l e Pi ct ur e”
o Upl oad a phot o f r om your comput er
o Take a new phot o
o Sel ect a phot o you' ve al r eady upl oaded or one you' r e
t agged i n
o Cr op your phot o and cl i ck “ Cr op and Save. ” I f you
don' t want t o cr op your phot o, cl i ck “ Ski p Cr oppi ng”
i n t he bot t om l ef t , t hen cl i ck “ Save”

9. • Upl oad your “ Cover
I mage” whi ch i s t he
hor i zont al i mage t hat
appear s acr oss t he t op
of your Facebook Page
• Begi n post i ng cont ent
and i nvi t e ot her
busi nesses t o “ Li ke”
your Page
HOW-TO SET UP A FACEBOOK PAGE

10. FACEBOOK

11. • 1. 65 bi l l i on user s on Facebook
• Post s wi t h i mages and l i nks
have 53% mor e l i kes and 104%
mor e comment s
• Post s wi t h 200 char act er s or
l ess see 23% mor e engagement
FACEBOOK

12. • Best t i me t o post : 1- 4 PM, peak
at 3 PM
• Post consi st ent l y: 3- 5 post s per
week
• Be engagi ng and humani zi ng
– Li ke, r epl y, shar e
• St ay on t op of cur r ent t r ends or
event s
FACEBOOK

13. SOCI AL MEDI A FOR REAL ESTATE

14. • What To Post
– Phot os of
ar ea/ nei ghbor hood/ l ocat i on
– Local Event s and News
– Li st i ngs/ New Homes
– Hi ghl i ght i ng New Homeowner s
• NOTE: Fa c e bo o k Pa g e Ad mi ns mus t
r e c e i v e c o ns e nt f r o m t he ho me o wne r
be f o r e p o s t i ng o n s o c i a l me d i a
SOCI AL MEDI A FOR REAL ESTATE

15. • What Not To Post
– No per sonal i t y or t one of voi ce
– Over l y pr omot i onal cont ent
• Exampl e: Buy Now! Cl i ck Her e:
– I nappr opr i at e updat es or comment s
• Exampl es: Of f ensi ve Language, Pol i t i cs,
Rel i gi on
– Post i ng t oo f r equent l y
– Not usi ng i mages/ vi deos
– Del et i ng or i gnor i ng messages
SOCI AL MEDI A FOR REAL ESTATE

16. • IMPORTANT
– Br anches ar e encour aged t o shar e
cont ent r el at ed t o t hei r l ocal
l i st i ngs, homes, and communi t i es
– For any ot her t ype of post s or
cont ent , Br anches shoul d ONLY shar e
f r om t he Cor por at e Facebook Page
• Exampl es:
– I ndust r y news and ar t i cl es
– Ti ps about St agi ng and Movi ng
– Bl og post s
– DO NOT Li ke, Shar e, or “ Tag” out si de
r eal est at e, t i t l e, or mor t gage
pages
SOCI AL MEDI A FOR REAL ESTATE

17. • Bui l d your per sonal br and
– Cover i mage
– Pr of i l e pi ct ur e
– About
• Post hi gh qual i t y cont ent
r egul ar l y
• Li nk your Facebook page on
ot her si t es, bl ogs, soci al
net wor ki ng si t es, and i nvi t e
your f r i ends t o f ol l ow
FACEBOOK FOR BUSI NESS

18. EXAMPLES OF CONTENT

19. EXAMPLES OF CONTENT

20. • What does i t mean t o Li ke somet hi ng?
– Cl i cki ng Li ke bel ow a post on Facebook i s an
easy way t o l et peopl e know t hat you enj oy
i t wi t hout l eavi ng a comment
• I f you cl i ck Li ke bel ow a busi ness’ s post :
– Peopl e who can see t he post wi l l be abl e t o
see t hat you l i ked i t
– A st or y wi l l be post ed on your Ti mel i ne t hat
you l i ked t hat post
– The busi ness wi l l get a not i f i cat i on t hat
you l i ked i t
THI NGS TO KNOW

21. • To comment on somet hi ng:
– Cl i ck t he Comment l i nk under t he post or i n t he whi t e box
t hat says Wr i t e a comment
– Type your comment
– Pr ess ent er or r et ur n t o publ i sh i t
• To share a post you see on your News Feed:
– Cl i ck Shar e bel ow a post
– Cl i ck Shar e. . . i n t he dr opdown menu
– To sel ect wher e you want t o shar e, cl i ck Shar e on your own
Ti mel i ne at t he t op of t he popup menu, and choose one of
t he f ol l owi ng opt i ons:
– Shar e on your own Ti mel i ne, f r i end' s Ti mel i ne, i n a gr oup,
on your Page you manage, Shar e i n a pr i vat e message
– Ent er an opt i onal message
– Cl i ck Post
THI NGS TO KNOW

22. • Page Rol es
• Ther e ar e 5
di f f er ent
t ypes of r ol es
f or peopl e who
manage Pages:
– Admi n
– Edi t or
– Moder at or
– Adver t i ser
– Anal yst
• Onl y an admi n
can assi gn
r ol es and
change ot her s'
r ol es
THI NGS TO KNOW

23. • Page Rol es
THI NGS TO KNOW

24. FREE soci al medi a t ool s:
•Canva
– Easy gr aphi c desi gn
– Make a Facebook cover i mage or Facebook post
•Hoot Sui t e
– #1 soci al medi a schedul i ng t ool
– Moni t or mul t i pl e pages and schedul e post s
•Fol l owerwonk
– Anal yt i cs and I nsi ght s
USEFUL TOOLS

25. • Use soci al medi a t ool s f or easi er post i ng
• Engage wi t h your audi ence
• Have meani ngf ul bi os t hat show who you ar e
• Post at peak t i mes
• Keep post i mages and t ext or i gi nal and
t ai l or ed t o each pl at f or m
• Gol den Rat i o
– 30%: Own cont ent
– 60%: Cur at ed cont ent
– 10%: Pr omot i onal cont ent
OVERALL RECOMMENDATIONS

26. 321.236.BUZZ (2899)
www.chatterbuzzmedia.com
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