Compared to other forms of advertising, SMS marketing provides the lowest cost and highest return rate that is definitely a boon to today’s shrinking marketing budgets. This presentation details the advantages of SMS marketing.

1. Mobile Marketing
SMS Marketing Advantages
Braj Mohan Chaturvedi | chaturvedibraj@yahoo.com | +91 9502421919
Twitter: @chaturvedibraj | facebook: @chaturvedibraj | Skype: @chaturvedibraj

2. Mobile phone is personal device and
customer always has their mobile
1
phone with them. It offers marketer
to reach customer 24*7.

3. The SMS campaign infrastructure is
2 such that new campaigns messages
can be set up in minutes.

4. The SMS campaign infrastructure
offers opportunity to execute
3
campaign from idea to delivery in
minutes.

5. The average time for all mobile
4 carriers and SMS services are less
than 7 seconds from send to receive.

6. Response rates of the SMS campaigns
are immediate because they are real-
5 time and calls to action can be acted
upon faster than traditional
advertising.

7. SMS marketing platform is scalable in
nature. The system scale-up or scale-
6
down itself with the changing needs
of business.

8. The SMS marketing offers advertisers
7 full control over message designing,
development and dissemination.

9. SMS opt-in and opt-out has only one
step, and besides entering a mobile
8
number, there is rarely any personal
information required up front.

10. Mobile phone users represent all
demographics which makes SMS
9
marketing tool of limitless
opportunities.

11. SMS is more of a direct connection to
your customer base than any other
10
marketing strategy, and there aren’t
any barriers.

12. The 160-character length of SMS is a
11 boon for advertisers as it forces them
to be clear and concise.

13. SMS campaigns get to the point
12 immediately without anything that is
unnecessary.

14. Mobile marketing is more cost
13 effective than traditional forms of
advertising.

15. SMS marketing strategies are
effortless to implement yet have a
14
higher return on investment than
other forms of marketing.

16. SMS marketing allows campaigns to
15
be targeted to specific customers.

17. SMS has a staggeringly high open
16 rate. Essentially, every SMS sent is
opened and read.

18. Average SMS marketing redemption
rates are higher than other marketing
17
such as email, direct mail and
newspaper

19. SMS marketing offers an incredibly
18
high rate of subscriber action.

20. SMS campaigns offers brand a head
19 start in winning the battle for the
next generation of shoppers.

21. SMS marketing strategies are
20
naturally green.

22. Thanks!
Braj Mohan Chaturvedi
chaturvedibraj@yahoo.com
+91 9502421919
Disclaimer: The views represented in the presentation have nothing to do with the companies I have
personal, professional, or academic interest. It is absolutely my view which is based on the years of experience in the