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Beer June 25 Ppt. 5 Clac Final

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Beer June 25 Ppt. 5 Clac Final

  1. 1. Cluster-Management at ICT Cluster Bern, Switzerland - 10 Golden Rules for Cluster ManagementMedellín, 25 de junio de 2010<br />
  2. 2. Name der Präsentation<br />Konstanz<br />Basel<br />Winterthur<br />St.Gallen<br />Zurich<br />Biel<br />Zug<br />Vaduz<br />Luzern<br />Neuenburg<br />Berne<br />Thun<br />Chur<br />Freiburg<br />Zernez<br />Interlaken<br />Lausanne<br />Gstaad<br />St.Moritz<br />Montreux<br />Brig<br />Sion<br />Geneva<br />Locarno<br />Bellinzona<br />Lugano<br />Martigny<br />GERMANY<br />AUSTRIA<br />FRANCE<br />ITALY<br />Population: 7,261,200 (2001)<br />Density: 176 inhabitants/km2<br />Federal State since 1848<br />23 Cantons<br />by car/train within 1 hour<br />Central Location<br />
  3. 3. Seite 3<br />Bern, UNESCO World Herritage<br />
  4. 4. Name der Präsentation<br />
  5. 5. Name der Präsentation<br />
  6. 6. Name der Präsentation<br />
  7. 7. Name der Präsentation<br />
  8. 8. Seite 8<br />ICT sectorshare in GDP<br />
  9. 9. Seite 9<br />A „mutual“ ICT-Cluster will be supported through the Cluster-Association tcbe.ch - ICT Cluster Bern, Switzerland<br />
  10. 10. Seite 10<br />Facts tcbe.ch - ICT Cluster Bern, Switzerland<br />Founded: 13.12.1996<br />The tcbe is a non-commercial association (Article 60 of the Swiss Civil Code (ZGB)).<br />Target:ICT Cluster Bern is a collaboration between companies, training institutions, trade associations and local authorities with the aim of strengthening the telecommunications and IT sector in our economic region <br />200 members including companies (suppliers and users), Government, Education, ICT-organisations<br />
  11. 11. Seite 11<br />Organisation<br />General Assembly<br />Cluster <br />Board<br />Cluster<br />Management<br />Working<br />Group 1<br />Working <br />Group 2<br />Working<br />Group 3<br />tcbe.ch is organised as a PPP (Public Private Partnership)<br />
  12. 12. Seite 12<br />Main Topics of the cluster<br /><ul><li>Networking
  13. 13. Go international (Import and Export-Promotion)
  14. 14. Education
  15. 15. Knowledge and technology transfer
  16. 16. Experience exchange / Centres of Competence (RFID/eGov)
  17. 17. Communication / focus
  18. 18. Promotion of the region
  19. 19. Inter-/cross-clustering</li></li></ul><li>Seite 13<br />Networking<br />The cluster organises many events, providing platforms for the active networking of our members. The themes of the events are very different. This could be an information event about risk management, an educational series about marketing and sales, information about new technologies and so on. <br />
  20. 20. Seite 14<br />Inter- / Crossclustering<br />For creating new opportunities and new business cases it is very important to open the mind. ICT is a cross section technology and a part of many different value chains. The cluster actively promotes what we call ‘interclustering’ i.e. the collaboration between sectorally different clusters. This effort is not only limited to the other cluster in canton Bern, it also targets as well partner organisations in the network of the BEDA as national and international organisations.<br />
  21. 21. Seite 15<br />Focus<br />The tcbe.ch edits a magazine called ‘Focus’ which today reaches some 6000 addresses. Readers of the publication are normally not active as suppliers in the ICT-sector. Each number of the ’Focus’ concentrates on a theme in the field of ICT (e.g. Spam, CRM, innovation, outsourcing, Financing in ICT). Including articles about locally active companies thus broadcasts the specific cluster know-how to the cluster members and at the same time informs its readership with articles about the state of the art of the actual technology and solutions that are offered elsewhere. <br />
  22. 22. Seite 16<br />Education<br />The tcbe.ch has the function of the organization of the working sphere (OdA), formerly association of apprenticeship principals, for the occupation informatics in the canton Berne. The tasks of the OdA are delegated into i-Bern GmbH. The following goals are pursued: <br />Interface between apprenticeship principal, government and tcbe.ch<br />Representing of the instructors, apprenticeship principals outside<br />Promotion and preservation of the training place offer <br />Information and support of the instructor <br />Offering training services<br />Platform for interested young people and learning people<br />
  23. 23. Seite 17<br />RFIDnet<br />RFIDnet - the competence center in the area of RFID. It was <br />founded on May 5th 2008. The partners are tcbe.ch – ICT Cluster <br />Bern, Switzerland and University of applied sciences Berne. The <br />Center is supported by companies.<br /><ul><li>Neutral consultingFirst steps, Awareness, Feasibility studies, Pilot projects
  24. 24. EventsInformation events, Exhibitions
  25. 25. PublicationRFID-Report, Best Practice, Courses/Education, Books
  26. 26. InternetOnline Communication, Experience Sharing, RFID Database</li></li></ul><li>Seite 18<br />Internationalisation<br />The ICT Cluster Bern is implementing an “internationalisation support” for its members. This support includes the following three key elements:<br /><ul><li>Economic-excursions for know-how sharing and business initiation
  27. 27. Building an international network focussed on ICT
  28. 28. Initiation of international joint projects
  29. 29. Import Promotion in Relation with OSEC / SIPPO
  30. 30. Winner European Cluster Manager award 2008</li></li></ul><li>Seite 19<br />Economic excursions<br />In 2005 the ICT Cluster Bern organised an excursion to Nordrhein-Westphalia. This excursion included a cluster-conference as well as four site visits to companies and institutions. <br />In 2006 the cluster organised an excursion to London and East England. 15 members joined this excursion. <br />In 2007 the cluster organised an excursion to Tampere, Finland. 13 members joined this excursion.<br />In 2008 the cluster organised an excursion to Ludwigsburg, Germany. 33 persons joined this excursion.<br />In 2009 the organised an excursion to Vienna, Linz and Hagenberg, Austria (18 members) and to Brandenburg, Germany (14 members).<br />In 2010 ICT Cluster is planned to visit the region Karlsruhe / Kaiserslautern<br />
  31. 31. Seite 20<br />Ludwigsburg and Tampere<br />
  32. 32. Seite 21<br />International network, International joint projects<br />The cluster support its members with his local, national and international network. tcbe.ch <br /><ul><li>is partner in INTERREG-Project IT2RHINE
  33. 33. is initiator and leader of the Global ICT Cluster Manager Group
  34. 34. was member of the EU-Project NICE (Networking ICT Clusters in Europe), which was part of the Europe INNOVA initiative</li></ul>Main activities NICE<br /><ul><li>ICT-cluster benchmarking
  35. 35. Sharing experience in cluster-management
  36. 36. Networking between companies, clusters and networks
  37. 37. Supporting the knowledge and technology transfer
  38. 38. Initiation of joint projects</li></li></ul><li>Seite 22<br />Tampere<br />Initiation of joint projects<br />Paderborn<br />Transfer of knowledge<br />Exchange of experience in cluster management<br />IAT<br />Ostrava<br />Berne<br />Networking ICT companies<br />Ankara<br />Knowledge Exchange & Networking<br />Transfer & Learning<br />NICE<br />
  39. 39. Seite 23<br />Import Promotion<br />Partnership with Swiss Import Promotion for supporting foreign companies to establish their business in Switzerland.<br />„Trade Capacity Building EFTA: Marketing Intelligence Colombia“ Support Colombian ICT Companies in Export o EFTA States (Switzerland, Norway, Island, Lichtenstein) or European Union.<br />Support Berne Economic Development Agency in Promotion of the location and inward investment.<br />
  40. 40. Seite 24<br />Benchmarking / Cluster-Development<br />Benchmarkingof VDI, Berlin<br />
  41. 41. Seite 25<br />10 golden Rules for Cluster- Management (by Judith Terstriep)<br />Rule II:<br />Rule III:<br />Rule IV:<br />Rule I:<br />BE a STRATEGIST<br />BE a TEAM PLAYER<br />BE a NET WORKER<br />BE COMMITTED<br />Rule X:<br />Rule VII:<br />Rule V:<br />Rule VIII:<br />BE a CONTROLLER<br />BE VISIONARY<br />BE INTERNATIONAL<br />BE a PATHFINDER<br />Rule VI:<br />BE RELIABLE<br />Rule IX:<br />BE PERSISTENT<br />People not concepts make the difference!<br />
  42. 42. Seite 26<br />Cluster-Manager Profile<br />The Cluster Manager is:<br /><ul><li>CEO
  43. 43. Networker
  44. 44. Project-Manager
  45. 45. Marketing-Specialist
  46. 46. Communication-Manager
  47. 47. Event-Manager
  48. 48. Promoter
  49. 49. Motivator
  50. 50. Controller
  51. 51. Researcher
  52. 52. Technician
  53. 53. Change-Manager
  54. 54. Psychologist
  55. 55. …………………</li></li></ul><li>Cluster-Management<br />Successful Cluster-Management needs a team but there also exists 2 leaders:<br />the President of the board<br />and<br />the Cluster-Manager<br />and active and strong motivated members!!!<br />Seite 27<br />
  56. 56. Seite 28<br />One of the most important tasks<br />
  57. 57. Seite 29<br />Contact<br />tcbe.ch – ICT Cluster Bern, Switzerland<br />mundi consulting ag<br />Christoph Beer<br />Cluster-Manager, CEO<br />Phone: +41 31 326 76 76<br />Mobile: +41 79 608 18 13<br />Christoph.Beer@tcbe.ch<br />

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