This document provides an overview of cluster management at ICT Cluster Bern in Switzerland. It discusses 10 golden rules for effective cluster management including being committed, a team player, a networker, a strategist, reliable, international, visionary, a controller, a pathfinder, and persistent. It then details the organization, activities, and services provided by ICT Cluster Bern such as networking events, knowledge transfer, education, internationalization support, and an RFID competence center. The roles and

1. Cluster-Management at ICT Cluster Bern, Switzerland - 10 Golden Rules for Cluster ManagementMedellín, 25 de junio de 2010

2. Name der Präsentation Konstanz Basel Winterthur St.Gallen Zurich Biel Zug Vaduz Luzern Neuenburg Berne Thun Chur Freiburg Zernez Interlaken Lausanne Gstaad St.Moritz Montreux Brig Sion Geneva Locarno Bellinzona Lugano Martigny GERMANY AUSTRIA FRANCE ITALY Population: 7,261,200 (2001) Density: 176 inhabitants/km2 Federal State since 1848 23 Cantons by car/train within 1 hour Central Location

3. Seite 3 Bern, UNESCO World Herritage

4. Name der Präsentation

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8. Seite 8 ICT sectorshare in GDP

9. Seite 9 A „mutual“ ICT-Cluster will be supported through the Cluster-Association tcbe.ch - ICT Cluster Bern, Switzerland

10. Seite 10 Facts tcbe.ch - ICT Cluster Bern, Switzerland Founded: 13.12.1996 The tcbe is a non-commercial association (Article 60 of the Swiss Civil Code (ZGB)). Target:ICT Cluster Bern is a collaboration between companies, training institutions, trade associations and local authorities with the aim of strengthening the telecommunications and IT sector in our economic region 200 members including companies (suppliers and users), Government, Education, ICT-organisations

11. Seite 11 Organisation General Assembly Cluster Board Cluster Management Working Group 1 Working Group 2 Working Group 3 tcbe.ch is organised as a PPP (Public Private Partnership)

13. Go international (Import and Export-Promotion)

14. Education

15. Knowledge and technology transfer

16. Experience exchange / Centres of Competence (RFID/eGov)

17. Communication / focus

18. Promotion of the region

20. Seite 14 Inter- / Crossclustering For creating new opportunities and new business cases it is very important to open the mind. ICT is a cross section technology and a part of many different value chains. The cluster actively promotes what we call ‘interclustering’ i.e. the collaboration between sectorally different clusters. This effort is not only limited to the other cluster in canton Bern, it also targets as well partner organisations in the network of the BEDA as national and international organisations.

21. Seite 15 Focus The tcbe.ch edits a magazine called ‘Focus’ which today reaches some 6000 addresses. Readers of the publication are normally not active as suppliers in the ICT-sector. Each number of the ’Focus’ concentrates on a theme in the field of ICT (e.g. Spam, CRM, innovation, outsourcing, Financing in ICT). Including articles about locally active companies thus broadcasts the specific cluster know-how to the cluster members and at the same time informs its readership with articles about the state of the art of the actual technology and solutions that are offered elsewhere.

22. Seite 16 Education The tcbe.ch has the function of the organization of the working sphere (OdA), formerly association of apprenticeship principals, for the occupation informatics in the canton Berne. The tasks of the OdA are delegated into i-Bern GmbH. The following goals are pursued: Interface between apprenticeship principal, government and tcbe.ch Representing of the instructors, apprenticeship principals outside Promotion and preservation of the training place offer Information and support of the instructor Offering training services Platform for interested young people and learning people

24. EventsInformation events, Exhibitions

25. PublicationRFID-Report, Best Practice, Courses/Education, Books

27. Building an international network focussed on ICT

28. Initiation of international joint projects

29. Import Promotion in Relation with OSEC / SIPPO

31. Seite 20 Ludwigsburg and Tampere

33. is initiator and leader of the Global ICT Cluster Manager Group

35. Sharing experience in cluster-management

36. Networking between companies, clusters and networks

37. Supporting the knowledge and technology transfer

39. Seite 23 Import Promotion Partnership with Swiss Import Promotion for supporting foreign companies to establish their business in Switzerland. „Trade Capacity Building EFTA: Marketing Intelligence Colombia“ Support Colombian ICT Companies in Export o EFTA States (Switzerland, Norway, Island, Lichtenstein) or European Union. Support Berne Economic Development Agency in Promotion of the location and inward investment.

40. Seite 24 Benchmarking / Cluster-Development Benchmarkingof VDI, Berlin

41. Seite 25 10 golden Rules for Cluster- Management (by Judith Terstriep) Rule II: Rule III: Rule IV: Rule I: BE a STRATEGIST BE a TEAM PLAYER BE a NET WORKER BE COMMITTED Rule X: Rule VII: Rule V: Rule VIII: BE a CONTROLLER BE VISIONARY BE INTERNATIONAL BE a PATHFINDER Rule VI: BE RELIABLE Rule IX: BE PERSISTENT People not concepts make the difference!

43. Networker

44. Project-Manager

45. Marketing-Specialist

46. Communication-Manager

47. Event-Manager

48. Promoter

49. Motivator

50. Controller

51. Researcher

52. Technician

53. Change-Manager

54. Psychologist

56. Seite 28 One of the most important tasks

57. Seite 29 Contact tcbe.ch – ICT Cluster Bern, Switzerland mundi consulting ag Christoph Beer Cluster-Manager, CEO Phone: +41 31 326 76 76 Mobile: +41 79 608 18 13 Christoph.Beer@tcbe.ch