Do you need another Data scientist? Or Copy writer? Ever been struggling for something to say to your customers? You need to keep pushing out content to cut through the noise. But does it all feels a bit samey? Anxious brands are pumping content onto the internet at an astonishing rate, filling new channels to try and stand out in a noisy environment. Now, more than ever, marketers are sensitive to the activity of competitors – getting share of voice has become more important than what you’re saying. The problem is that, in most cases, brands are not putting their customers first. What she really wants to hear about is ‘what's in it for me?’. Ben Christensen, a Cheetah Digital Consultant, will show you how your own data can make contact with your customer more relevant, more interesting, and stickier.

1. Data Scientist or Copy Writer?
PRESENTED BY BEN CHRISTENSEN
SENIOR DIGITAL CONSULTANT

2. Source: IPA, http://www.ipa.co.uk/page/touchpoints-infographic-13-
the-media-day-in-2017#.WcQvDdOGMdU

4. There’s a lot of email
205.6
215.3
225.3
235.6
257.7
Category 1
Total Worldwide Emails Sent/Received Per Day (Billions)
2015 2016 2017 2018 2019
Source: Email Statistics Report, 2015-2019, The Radicati Group Inc.

6. What can I do?

12. Personalised
Experiences
Goal Orientated
Consumption
Breeds
Consumption
Data
Data As Content

13. Power for control
Information overload
Selective processing

15. A shift in self-identity
Dopamine hits
Social reality
Ownership

17. Content to match self-image

19. Consumption breeds consumption

22. So…?

25. Creating memorable experiences
Relevant
Experiences
Goal Orientated
Consumption
Breeds
Consumption
Social Proof Pavlov’s Dog
< Copy And Imagery >
Data