A presentation advocating the implementation of unobtrusive badges when distributing your content to blogs and social networks held at webwatch at ebay UK in August 2007.

1. Focus on web publishers The forgotten audience Christian Heilmann, Yahoo UK Ebay, London, 30.08.2007

12. Consumers / Connectors

17. Content Publishers

24. Developers

25. Developers, Developers, Developers

28. What do publishers give us?

30. What do we give publishers?

32. Avoid the one big mistake

35. An API is for life, not just for the next press release!

37. What do we give publishers?

43. Navigation, Search, This is what this is

44. CONTENT

45. Me, Me, Me

46. BADGE

47. BADGE

50. Technical issues?

55. CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT relevant badge content CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT

56. CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT relevant badge content CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT BADGE

57. Me, Me, Me My ebay stuff My photos My videos

58. Me, Me, Me My ebay stuff My photos My videos My ebay stuff BADGE

61. Content distribution is a leap of faith