Why the interest in social media for small businesses
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The document discusses the benefits of using Pinterest for small businesses, noting that Pinterest can drive serious traffic and be a powerful online marketing tool. It provides details on how Pinterest works, who uses it, and how businesses can create customized pinboards and engage with followers to build their brand and drive traffic to their website. The document also recommends developing a social media strategy that incorporates different platforms like Facebook, LinkedIn, and Twitter to engage customers and promote business.
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Why the interest in social media for small businesses
- 1. Why the interest in ?
- 2. Social Media- The great leveler • What is it? • Who uses it? • How can I use it for my Small Business?
- 4. Extra! Extra! Read all about it! The differences between traditional methods of marketing and Internet marketing lie in effectiveness, ease and cost.
- 5. What is pinterest? • Social photo sharing website that allows users to create and manage theme- based image collections such as events, interests, hobbies, and more. • Users can browse other pinboards for inspiration, 're-pin' images to their own collections or facebook 'like' photos.
- 6. Entrepreneur.com says about pinterest “The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies.”
- 7. Pinners predominately… • are female • age 25-54 years of age • care more about design and aesthetics than the average online user • visit for an average of 16 minutes
- 11. The pinterest layout • About us • Picture • Customizable pinboards/categories • Follow and followers
- 19. Pinterest’s & SEO Impact • Pinterest is an excellent tool to utilize in regards to driving traffic to your website and gaining online exposure. • Pinterest can be linked to Facebook or Twitter is great for those who want to build their company’s SEO score. • Connect Pinterest to other social media platforms for great linkbuilding and backlinking for your website and its content.
- 20. Social Media and Customer service! Oh my!
- 21. What is the #*&@! are these?! # @
- 23. Connecting the dots… Social media platforms: Facebook, LinkedIn, twitter, pinterest, google+, spotify, blogger, Constant Contact , wordpress, youtube, vimeo, slideshare. Don’t forget your email signature & domain name!
- 24. Branding Power • Create your about us…be sure to include searchable keywords, your name, vicinity, type of business/specialty • Be consistent with font type, size and colors. • Add logo and/or picture • Use the same voice throughout your social media pages
- 27. Social Media Recipe: 1 ½ cups of Facebook for everyday engagement and events. ¾ cup LinkedIn for Business to Business contacts (think about your strategic plan…who you would like to partner with). 3 tbls. Pinterest is to visually sell your products or services and/or to connect and engage. A sprinkling of Twitter (micro blogging) is for the day of the event. Additions to the recipe: ¾ cup monthly or quarterly digital newsletter ½ cup of blogger/wordpress for quarterly events, new hires or seasonal adjustments
- 28. TAKE ACTION email me chena.tucker@oswego.edu with Social Media Calendar in the subject line and I will send you a digital copy!!!
Notes de l'éditeur
- How to effectively use pinterest and other social media platforms for your small businesses.Anyone not living under a rock has heard that the hottest social media site right now is Pinterest. And every business owner and marketing firm is scrambling to figure out the best ways to use it for their own marketing strategies.
- This is really your broadcast system. Increase your control over the conversation by leading it. Tell your story, your way.‣ Tweet pull quotes and facts from your best stories‣ Curate the conversation about your industry‣ Live-tweet at conferences‣ Host industry/issue Twitter chats‣ Stay focused (but add doses of personality)
- But also another shift in how we think of marketing.Most people think of marketing as advertising and traditional advertising is expensive. But marketing is really more about promotion…of you, your business, your expertise and your industry and even your community. Where social media comes in is that by most accounts it is free but it does take time. Therefore it is more of a sweat equity investment than anything else but the rewards are fairly substantial. You can market/promote your business for very little financial investment.
- Pinterest's mission is to "connect everyone in the world through the 'things' they find interesting“ via a global platform of inspiration and idea sharing.
- Pinterest receives almost 1.5 million visitors each day and Pinterest provides more referral traffic to other sites than Google+, YouTube and LinkedIn combined.
- 97% of pinterest’sfacebook fans are women.28.1% of users are well off with an average annual salary of 100K.
- Pinterest is a highly addictive pinboard, dream-board or corkboard site. It is really a social bookmarking site based on beautiful, eye-catching photos instead of text.So, how do you get started with marketing on PinterestFirst – request an Invite if you aren’t already on the site. Create an account for your business and then start pinning and re-pinning items you see that you like.In order to bring more visitors to your siteCreate well-rounded boards that show your personality and include business & non-business related pins.Hold a contest and use the repins to go viral!!
- Using Pinterest you can:• Pin (upload or share), re-pin from other boards, like others’ pins, and comment on other people’s pins• Share, discuss and organize interesting photos and how-to ideas that you create or discover allover the Internet• Link those photos back to its source website – Your site or blog – Your client’s site or blog – An affiliate link• Add a URL in the comments section that is clickable and searchable within Pinterest
- While most people would only think of retail businesses such as boutiques or restaurants as being “pinnable” but there are some really interesting surprises. Everyone love pictures even accountants…Plan. is The most important step is to develop a plan of attack for Pinterest before you start pinning. First, ask yourself, “What messages do we want to convey about our brand?” Once you pinpoint an objective, pick your initial board themes, brainstorm strategies to engage the Pinterest community and create a catalogue of potential pins. Explore. Get a lay of the Pinterest land. Find users who have pinned items relating to your brand, and see what the competition is doing. Review the existing pins that link to your website by adding“/source/” and your sites URL to the end of pinterest.com Let the pins do the talking. The network is image-based, so keep captions brief to showcase the photos and videos. Show, don’t tell.
- A graphic with a quote, saying, or inspirational message.A graphic with your blog post headline or ‘take home message.’A short list of your top three helpful tips or suggestions.Before & after photos that show the result of your service or expertise. PRO TIP: Stack them under each other rather than side by side.Images of you, your team, your office, your inspiration or motivation (people like to know the face of the business).A photo or scan of an illustration, scrapbook page, doodle pad, brainstorm, or sketch.Pictures of local places or things of interest (especially if you have a local business & want to find local clients). Example: your favorite local restaurant or hiking trail.Photos from your day or your life, as it relates to your expertise/service/niche.A snapshot of a headline from the newspaper, a magazine, or something on TV that relates to your industry, along with your commentary.Images relating to complementary products & services (if you like this product you are going to love my service).Photos/text graphics that show your process or the steps clients take when working with you.A photo of a satisfied client along with a snippet of their testimonial.A graphic with a commonly asked question or a common problem that you solve.‘Call to action’ graphics that link to your website or other social media pages
- This is what I found when I searched accounting…
- This is what I found when I searched counselors…
- This is a screenshot of our SUNY Oswego SBDC pinterest page.Build. Your fans will be looking for your brand, so make yourself easy to find by building a recognizable Pinterest profile. Select a logical account name, use your logo as the profile image, and add a brief bio that conveys your brand mission. Maintain.Add content at least once a day to keep your presence fresh, dynamic and at the top of followers' feeds.
- This is a screen shot of our Small Business Inspiration board.
- Understanding these demographics is really quite important. Many businesses see Pinterest as just another fun, useless site.• But consider the following statistics:• 85% of all brand purchases are made by women• 22% shop online at least once a day• 92% pass along information about deals or finds to others• 171: average number of contacts in their e-mail or mobile lists• 76% want to be part of a special or select panel (hello?? Surveys)• 58% would toss a TV if they had to get rid of one digital device (only 11% would ditch their laptops)• 51% are Moms• Women spent 80% of all sport apparel dollars and controlled 60% of all money spent on men’s clothing• Women comprise about one-third (34%) of the adult audience for ESPN sport event programs
- The goal really here is to create a reputable, consistent and useful presence online.
- 79% of consumers who shared complaints about poor customer service experience online had their complaints ignored.21% who did get responses to complaints. More than half had positive reactions; 22% posted a positive comment about the organization.
- Interact. Mention other users by including their account names (@username) in captions or comments. Use hash-tags (words preceded by the # sign) to emphasize topics.Be social. When you spot pins relevant to your brand, “like” them, leave comments or re-pin the content. This will help convey your brand message to others.Don’t be self-absorbed.Share what others post, not just your own content. Users will begin to ignore your feed if it’s one-dimensional.
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- Facebook for everyday engagement and events.LinkedIn for Business to Business contacts (think about your strategic plan…who you would like to partner with).Pinterest is to visually promoteyour products or services and/or to connect and engage.Twitter (micro blogging) is for the day of the event.Constant Contact monthly or quarterly digital newsletterblogger/wordpress for quarterly events, new hires or seasonal adjustments
- Showcase your brands personality.Show consumers what you value, what you admire and what you believe. Images of your workplace, employees and creative processes are all great pin ideas. Make Pinterest a piece of the social media whole.Connect your account to Facebook and Twitter, at least initially, in order to automatically share your pins on those networks. Put a Pinterest "Follow" button on your website, too, and incorporate a "Pin It" button into your blog posts and other content.Feature your products subtly and creatively.Plan, plan, plan. Decide in advance how broad or narrow each board topic will be. Every pin on a board should be similar in style and theme; collectively, they should tell a story.Craft beautiful pins and give instructions or How-to’s. Pinterest users LOVE how-to’s! Your pins don’t HAVE to business related to bring visitors back to your site.So when should I submit my content to Pinterest?Between 5-7 AM and 5-7 PM EST
- Signs & SymptomsFear of the unknown, fear of making a costly mistake, fear of doing “it” wrong…these fears consume many small business owners. I’m not suggesting a ‘wait and see’ attitude is an effective strategy. To the contrary, businesses adopting this position will find their competitors passing them by. And customers? Well, they’re already online, looking for you. When they don’t find you, guess who gets the business?The DiagnosisAcknowledging you have a problem is the first step in recovering from social media paralysis. Interestingly, some small business owners claim they are waiting for social media to “mature,” so true ROI can be measured. I applaud them for their creative spin on the real reason: social media marketing is downright confusing. It’s also time consuming. If there is one thing today’s mentally and financially strapped small business owners don’t need, it’s one more task in an overflowing day.The CureFortunately, there is a cure. You may be surprised to learn the remedy for social media paralysis does not begin with “build a profile.” No…businesses new to social media are nowhere near ready for that step.The cure begins with a plan. And the plan includes defining goals and objectives, understanding what social media can…and cannot…do for your bottom line, designating a “driver” (more on this next week), developing a Social Media Action Calendar, and other tasks that serve as the foundation for any good social media marketing campaign.