1. Audience Research: Music Videos
As part of an A2 Media Studies project, it is necessary to gather information from as many people
as possible to produce a music video that targets a specific audience as best possible. As much, I
would be most grateful if you could complete the questions below; the answers will be insightful
and highly useful. I would recommend that you share the survey with your friends, facilitating a
larger data sample that may enable the project to be more successful.
The survey is anonymous and information will not be shared outside the educational constraints of
the project.
Required questions are marked by an asterisk(*)
Q1.What is your gender?
a. Male
b. Female
Q2.Which of the following categories does your age fall under?
a. 6-10
b. 11-15
c. 16-20
d. 21-25
e. 26-30
f. 31-35
g. 36-40
h. 41-50
i. 51-60
j. 60+
Q3.Please assess the following popular music genres against your opinion of them.*
Love
Pop
Rock
R&B
Dance
Heavy
Metal
Rap
Okay
Neutral
Don’t
like
Hate

2. Q4.Outline your favourite music video(s) and why it is your favourite.*
Q5.Please assess the following music video criteria against what you feel makes a music video
interesting.*
Very
Important
Telling the audience
a story/form of
narrative
The
performing
artist
The artist’s
image
star
Close-ups
artist
the
of
A distinct “digesis
world”established,in
which the music
video takes place
The bending
reality
of
Object characters,
actors,
camera
,etc .moving in time
to the music
The pace of editing
matching
the
tempo/beat of the
song
Making
the
audience think and
ponder over certain
issues and events
Intertextual
references to other
media texts
Interesting
angles
camera
Special effects
Important
Neither
Important
nor
irrelevant
Not
Important
Not
Important
At all

3. Juxtaposition
different shots
of
Jump cuts
Tackling issues of
representation
Q6.Of the following, which do you feel outline your reasons for watching music videos in
general?*
a. To be entertained /to relas/to fill in time/to escape from reality.
b. To learn something
c. To identify with the artist or theme/lyrics/narrative of the song and video
d. To gain an insight into yourself and your personal values
Q7.Would you rather a ”pop” video be performance-based, narrative-based, or a fragmented blend
of the two?*
a. Performance-based
b. Narrative-based
c. Fragmented blend
Q8.Do you enjoy “pop” music videos that tackle issues relating to representation?*(e.g. race,
sexuality, age, gender, stereotypes, etc)
a. Yes
b. No
Q10.Who is your favourite singer?