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Do You Hear What I Hear?

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Cheryl Bledsoe
Cheryl Bledsoe

Social Media & Listening | Grand Rounds | MESH | Indiana | October 2013

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Cheryl Bledsoe, @CherylBle DO YOU HEAR WHAT I HEAR?
WHO AM I? • Emergency Manager • Wife, Mother to 2 Young Kids • Community & Church Volunteer • Half-Marathoner • Political Candidate
SOCIAL BY NECESSITY • Balancing Many Roles, • Evaluate Situations Quickly, • Perceptions Influenced by Peers & Family • More Inputs Today than 5 years ago
TODAY’S OBJECTIVES • Why You Should Care About Social Media • What You Can Learn If You Listen • Proactive Leadership
SOCIAL MEDIA CHANGES COMMUNICATION • Provides the ability for information to be shared rapidly • Increases the amount of visual data that is available from people “on the scene” • Offers Agencies access to a haystack of information
WHY SHOULD YOU CARE? Breaking News & Situational InfoBecome Your News Media Critical Review of Your PR Strategy Involving Your Community = Key For Many
MORE IMPORTANTLY? Relationships Matter
• Partnerships • Funding • Message Amplification • Fresh Ideas BENEFITS OF SOCIAL COMMUNICATIONS
• Find the Energy Hubs • Reputations / Credibility • Trust • Interest / Engagement • Confusion • Customer Service Concerns WHAT CAN YOU LEARN IF YOU LISTEN?
HOW TO LISTEN • Become Familiar with Social Media Capabilities • Social Networks like Facebook & Twitter • Photo & Video-Sharing like FlicKr, Instagram, YouTube, Pinterest • Use Social Media to Gather Your Daily News • Twitter Advanced Search • Use Social Aggregators like IceRocket, Topsy or Addictomatic
PROACTIVE LEADERSHIP
PROACTIVE LEADERSHIP
PROACTIVE LEADERSHIP
QUESTIONS & DISCUSSION? Cheryl Bledsoe 503-250-4882 cherylble@gmail.com http://www.slideshare.net/cherylble

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Do You Hear What I Hear?

  • 2. WHO AM I? • Emergency Manager • Wife, Mother to 2 Young Kids • Community & Church Volunteer • Half-Marathoner • Political Candidate
  • 3. SOCIAL BY NECESSITY • Balancing Many Roles, • Evaluate Situations Quickly, • Perceptions Influenced by Peers & Family • More Inputs Today than 5 years ago
  • 4. TODAY’S OBJECTIVES • Why You Should Care About Social Media • What You Can Learn If You Listen • Proactive Leadership
  • 5. SOCIAL MEDIA CHANGES COMMUNICATION • Provides the ability for information to be shared rapidly • Increases the amount of visual data that is available from people “on the scene” • Offers Agencies access to a haystack of information
  • 6. WHY SHOULD YOU CARE? Breaking News & Situational InfoBecome Your News Media Critical Review of Your PR Strategy Involving Your Community = Key For Many
  • 8. • Partnerships • Funding • Message Amplification • Fresh Ideas BENEFITS OF SOCIAL COMMUNICATIONS
  • 9. • Find the Energy Hubs • Reputations / Credibility • Trust • Interest / Engagement • Confusion • Customer Service Concerns WHAT CAN YOU LEARN IF YOU LISTEN?
  • 10. HOW TO LISTEN • Become Familiar with Social Media Capabilities • Social Networks like Facebook & Twitter • Photo & Video-Sharing like FlicKr, Instagram, YouTube, Pinterest • Use Social Media to Gather Your Daily News • Twitter Advanced Search • Use Social Aggregators like IceRocket, Topsy or Addictomatic
  • 14. QUESTIONS & DISCUSSION? Cheryl Bledsoe 503-250-4882 cherylble@gmail.com http://www.slideshare.net/cherylble