Lecture delivered at School of Journalism and Communication, University of Queensland, St Lucia, Brisbane, 27 August 2012.
It covers:
- Copyright basics
- What Creative Commons (CC) is
- Case studies
- How to find CC licensed material
- How to attribute CC licensed material
1. Professor Anne Fitzgerald and Cheryl Foong
Queensland University of Technology
School of Journalism and Communication
University of Queensland
27 August 2012
2. This session …
Copyright basics
What Creative Commons (CC) is
Case studies / business models
How to find CC licensed material
How to attribute CC licensed material
4. Blogs, books, articles, essays…
(literary works, published editions of works)
Generic 2.0 ‘_MG_0318’ by Zitona, http://www.flickr.com/photos/zitona/5021203226/
5. Photographs, paintings,
images, sculptures… (artistic works)
Generic 2.0 ‘take the old machine’ by Angelo González, http://www.flickr.com/photos/21251150@N04/5291456294
6. Music, sound recordings,
radio broadcasts…
Generic 2.0 ‘I Giovani e la Musica’ by Super UbO, http://www.flickr.com/photos/14443853@N07/5362778675
7. Films, Videos, Theatre,
TV broadcasts… (cinematograph films, dramatical works, television broadcasts)
Generic 2.0 ‘Apollo 11 Video Restoration Press Conference / Newseum’ by NASA Goddard Space Flight Centre, http://www.flickr.com/photos/24662369@N07/3726614425
8. Copyright
Governed by the Copyright Act (Cth)
No registration required
Copyright exists automatically once criteria in the Act
are satisfied
Copyright protects original expression
Not ideas, information or facts
But the form in which those ideas, information or facts
are expressed
9. Copyright
Bundle of exclusive rights:
E.g. for Literary, dramatic and musical works
Reproduce in material form
Publish
Perform
Communicate to the public
Make an adaptation or translation
Control rental, where work is a computer program or is
reproduced in a sound recording: s 31(1)
10. Copyright
In Australia, copyright can be effectively enforced (civil
and criminal remedies for infringement)
As a result, the consequences of infringement will
deter use/reuse unless it is clear that the use is
permitted
General rule = You need permission/licence to
“exercise exclusive economic rights of copyright
owner” unless the law provides otherwise
11. Unless the law provides otherwise…
Fair dealing
research or study (s40)
criticism or review (s41)
parody or satire (s41A)
reporting of news (s42)
legal advice (s43)
Generic 2.0 That time of year again… by Etwood, http://flickr.com/photos/etwood/231364920
12. But is the dealing “fair”?
"(i) Fair dealing involves questions of degree and
impression; it is to be judged by the criterion of a fair
minded and honest person, and is an abstract concept;
(ii) Fairness is to be judged objectively in relation to
the relevant purpose, that is to say, the purpose of
criticism or review or the purpose of reporting news;
in short, it must be fair and genuine for the relevant
purpose …”
TCN Channel Nine Pty Ltd v Network Ten Pty Limited [2002]
FCAFC 146 (22 May 2002), [98] per Hely J
13. Copyright
In a nutshell…
Copyright automatically applies to a lot of material
Exclusive rights of the copyright owner are very broad
Limited exceptions
General rule – you need permission
Importance of clear statement of permitted uses – to
avoid infringement
15. Creative Commons IS NOT…
anti-copyright
Creative Commons IS…
A copyright licence (permission)
Cannot exist without copyright
A new way of managing copyright
Free for everyone to use
16. What is Creative Commons?
a standardised system for licensing the use of
copyright materials
6 standardised licences
available in plain english (summary), legalese and
machine-readable versions
Each licence grants a general permission to users to
use copyright material
that is, to copy, publish, distribute in digital form,
publicly perform
whether the whole or a substantial part of it
on specified, standardised conditions
17. Standard CC Conditions of use
Attribution (BY) – attribute the author, and no false
attribution [Mandatory]
Non Commercial (NC) – no “commercial use” (as defined)
No Derivatives (ND) – no changes allowed to original work
Share Alike (SA) – changes allowed, but new work is to be
distributed under the same licence as the original work
* ND and SA cannot be used together
19. Baseline Terms
Attribution – Name of author and other Attribution
parties, Copyright Notice, Title of the work and
Licence URL, Identify changes made (where
applicable)
No suggestion of endorsement
Keep notices that refer to Licence or Disclaimers
29. Attribution
“In a manner reasonable to the medium you are using”
Copyright Notice, Creator’s Name, Other Attribution
Parties, Licence (URL/hyperlink), Source and Title of
Work (URL/hyperlink)
31. Noncommercial
Clause 1 Attribution-Noncommercial-Share Alike 3.0
Australia – “Commercial” means primarily intended
for or directed towards commercial advantage or
private monetary compensation.
32. Noncommercial Study
CC has released guidelines and done a recent study on
the meaning of this term. There are some clear cases of
what is non commercial – private and domestic use –
and some clear cases of commercial use – corporations
using the material to gain revenue.
Defining “Noncommercial”: A Study of How the Online
Population Understands “Noncommercial Use,
http://wiki.creativecommons.org/Defining_Noncomm
ercial
33. Adam Curry v Audax (2006)
Photos from Flickr published in a magazine sold
commercially – Netherlands
Court said no permission and no licence to use the
photos - as this was commercial use
36. No Derivative Works
Clause 1 Attribution-No Derivative Works 3.0 Australia
– “Derivative Work" means material in any form that is
created by editing, modifying or adapting the Work, a
substantial part of the Work, or the Work and other
pre-existing works.
37. No Derivative Works
Derivative Works may, for example, include a
translation, adaptation, musical arrangement,
dramatisation, motion picture version, sound
recording, art reproduction, abridgment,
condensation, or any other form in which the Work
may be transformed or adapted…
…except that a Collection will not be considered a
Derivative Work for the purpose of this Licence.
39. Share Alike
Clause 4B(a) Attribution-Share Alike 3.0 Australia –
You may only Distribute or publicly perform a
Derivative Work if You apply one of the following
licences to it:
i) this Licence;
ii) a later version of this Licence with the same Licence
Elements (such as Attribution-ShareAlike 4.0 Australia);
or
40. Share Alike
iii) a Creative Commons Unported licence or a licence
from another jurisdiction (either this or a later version)
that has the same Licence Elements; or
iv) a Creative Commons Compatible Licence. (* note
this last option is not available in CC BY NC SA 3.0
Australia)
41. Permission for Copyright Only
Do other rights need to be cleared?
Issue over photos
See Chang v. Virgin Mobile USA, LLC, 2009 WL 111570
(N.D.Tex. January 16, 2009)
42. How do people use CC?
Licensing out – distributing your work under a CC
licence - e.g.
Repositories – Wikipedia, Flickr, YouTube
Institutions/Organisations – ABC, Al Jazeera
Licensing in – use CC as a resource – e.g.
use of CC licensing scream in Children of Men a
Hollywood film
students in university using CC material in their projects
43. CC BY SA
Most of Wikipedia's text and many of its images are dual-
licensed under the Creative Commons Attribution-
Sharealike 3.0 Unported License (CC-BY-SA) and the GNU
Free Documentation License (GFDL)
The small print:
“ Text is available under the Creative Commons
Attribution-Share Alike License; additional terms
may apply. See Terms of Use for details ....”
Information for text contributors to Wikimedia
projects
To grow the commons of free knowledge and free culture,
all users contributing to Wikimedia projects are required
to grant broad permissions to the general public to re-
distribute and re-use their contributions freely, as long as
the use is attributed and the same freedom to re-use and
re-distribute applies to any derivative works. Therefore,
for any text you hold the copyright to, by
submitting it, you agree to license it under the
Creative Commons Attribution-ShareAlike 3.0
Unported License. For compatibility reasons, you are
also required to license it under the GNU Free
Documentation License. Re-users can choose the license(s)
they wish to comply with. Please note that these licenses
do allow commercial uses of your contributions,
as long as such uses are compliant with the
terms.
As an author, you agree to be attributed in any of the
following fashions: a) through a hyperlink (where possible)
or URL to the article or articles you contributed to, b)
through a hyperlink (where possible) or URL to an
alternative, stable online copy which is freely accessible,
which conforms with the license, and which provides credit
to the authors in a manner equivalent to the credit given
on this website, or c) through a list of all authors. (Any list
of authors may be filtered to exclude very small or
irrelevant contributions.)
44.
45.
46. Trade Adjustment Assistance Community College
and Career Training Grant Program (TAACCCT):
US $2 billion in funding provided under federal education
fund to create OER resources for use in community colleges
P062311PS-0339 by The White House (US Government Work) http://www.flickr.com/photos/whitehouse/5937200216
57. In 2009 the Al Jazeera Network launched a repository
of broadcast quality footage under a variety of CC
licences
Initial focus was on footage of the conflict in Gaza,
which was released under a CC BY licence.
The aim of allowing the broadest possible reuse
(including commercial use) was to make people more
aware of these issues as well as profiling the Al Jazeera
Network throughout the world.
See Al Jazeera CC Repository at http://cc.aljazeera.net/
58. ABC “80 Days that Changed our Lives”
To celebrate ABC’s 80th anniversary , ABC released 22 files capturing
historic moments on Wikimedia under CC BY-SA
first collection of broadcast “packaged” footage released to Wikimedia
Commons under a free license
60. May 2012 – 3 months on
http://toolserver.org/~magnus/baglama.php?group=Files+from+the+Australia
n+Broadcasting+Corporation&date=201205
61. Wikimedia
“What is Wikimedia Commons?
Wikimedia Commons is a media file repository making available public domain and
freely-licensed educational media content (images, sound and video clips) to everyone, in
their own language. It acts as a common repository for the various projects of the
Wikimedia Foundation, …
Launched on 7 September 2004, Wikimedia Commons hit the 1,000,000 uploaded media
file milestone on 30 November 2006 and currently contains 13,546,116 files and 106,660
media collections. …
Unlike traditional media repositories, Wikimedia Commons is free. Everyone is allowed to
copy, use and modify any files here freely as long as they follow the terms specified by the
author; this often means crediting the source and author(s) appropriately and releasing
copies/improvements under the same freedom to others. The license conditions of each
individual media file can be found on their description page. The Wikimedia Commons
database itself and the texts in it are licensed under the Creative Commons
Attribution/Share-Alike License. More information on re-use can be found at
Commons:Reusing content outside Wikimedia and Commons:First steps/Reuse.”
http://commons.wikimedia.org/wiki/Commons:Welcome
65. CC licensed material
Creative Commons, The Power of Open, available at http://thepowerofopen.org/,
licensed under CC BY, http://creativecommons.org/licenses/by/3.0/.
66. 200 million of 6 billion photos
licensed under CC
http://www.flickr.com/creativecommons/
67. Generic 2.0 ‘Self-conscious robot’ by NASARobonaut (Kris Kehe), http://www.flickr.com/photos/nasarobonaut/5161876882/
79. Video
Vimeo
http://vimeo.com/search
YouTube
http://www.youtube.com/editor
Generic 2.0 ‘Afghan Air Force and Afghan National Army Combine Combat Training Exercises’ by isafmedia , http://www.flickr.com/photos/29456680@N06/5413482056
86. Always check the usage rights
Do not assume that the search filters are perfect
87. Attribution
1. Title of Work (if provided)
2. Creator’s Name or Other Attribution
Parties
3. Source of Work (URL/hyperlink)
4. Copyright Notice, Licence
(URL/hyperlink)
5. Changes to the source work (if any)
89. Attribution
Who is the author/creator?
What CC licence is it available
under?
What is the name of the work?
What changes have been made?
Where can you find it?
90. Attribution
• “In a manner reasonable to the medium you
are using”
If you were the copyright owner, how would you wish
to be attributed?
95. Attribution
Image: crop of SparkFun by Jared Tarbell
<http://www.flickr.com/photos/35468148654@N01
/509789392> available under Creative Commons
Attribution (CC BY) 2.0 Generic licence
<http://creativecommons.org/licenses/by/2.0/dee
d.en>.
96. [Who] Creator’s name
Image: crop of SparkFun by Jared Tarbell
<http://www.flickr.com/photos/35468148654@N01
/509789392> available under Creative Commons
Attribution (CC BY) 2.0 Generic licence
<http://creativecommons.org/licenses/by/2.0/dee
d.en>.
97. [What] Licence + URL
Image: crop of SparkFun by Jared Tarbell
<http://www.flickr.com/photos/35468148654@N01
/509789392> available under Creative Commons
Attribution (CC BY) 2.0 Generic licence
<http://creativecommons.org/licenses/by/2.0/dee
d.en>.
98. [What] Title
Image: crop of SparkFun by Jared Tarbell
<http://www.flickr.com/photos/35468148654@N01
/509789392> available under Creative Commons
Attribution (CC BY) 2.0 Generic licence
<http://creativecommons.org/licenses/by/2.0/dee
d.en>.
99. [What] Changes
Image: crop of SparkFun by Jared Tarbell
<http://www.flickr.com/photos/35468148654@N01
/509789392> available under Creative Commons
Attribution (CC BY) 2.0 Generic licence
<http://creativecommons.org/licenses/by/2.0/dee
d.en>.
100. [Where] Source of work (URL)
Image: crop of SparkFun by Jared Tarbell
<http://www.flickr.com/photos/35468148654@N01
/509789392> available under Creative Commons
Attribution (CC BY) 2.0 Generic licence
<http://creativecommons.org/licenses/by/2.0/dee
d.en>.
101. CC Australia
More information at www.creativecommons.org.au
Twitter: @ccAustralia
Facebook: http://www.facebook.com/ccAustralia
Bios
Professor Anne Fitzgerald
Publications:
http://eprints.qut.edu.au/view/person/Fitzgerald,_Anne.html
Twitter: @AnneMFitzgerald
Cheryl Foong
Publications:
http://eprints.qut.edu.au/view/person/Foong,_Cheryl.html
Twitter: @cherylfoong
Notes de l'éditeur
http://www.flickr.com/photos/rednuht/275062341/
See http://www.dol.gov/opa/media/press/eta/eta20101436.htm and http://creativecommons.org/weblog/entry/26100
‘Al Jazeera Announces Launch of Free Footage Under Creative Commons License’. Accessed 8 July 2010. Available from: http://creativecommons.org/press-releases/entry/12166
CC BY 3.0 Au Legal Code: 4B Attribution and Notice Requirementsa. When You Distribute or publicly perform the Work or any Derivative Work or Collection You must keep intact all copyright notices for the Work.b. When You Distribute or publicly perform the Work or any Derivative Work or Collection You must provide, in a manner reasonable to the medium or means You are using: i. the name or pseudonym (if provided) of the Original Author and/or of any other party (such as a sponsor institute, publishing entity or journal) that the Original Author or Licensor has requested be attributed (such as in the copyright notice or terms of use). In this clause 4B these parties are referred to as "Attribution Parties";ii. the title of the Work (if provided); andiii. to the extent reasonably practicable, any Uniform Resource Identifier (such as a web link) that the Licensor specifies should be associated with the Work that refers to the copyright notice or licensing information for the Work.c. For any Derivative Work You Distribute or publicly perform, You must take reasonable steps to clearly identify that changes were made to the Work. For example, a translation could be marked "The original work was translated from English to Spanish".