This document provides tips for perfecting one's voice on social media to maximize engagement. It discusses setting oneself up for engagement by choosing platforms and posting frequencies. It also discusses building a following through participation, acknowledging feedback, and congratulating others. Metrics for gauging engagement include lurkers, link clicks, hashtag conversations, and sentiment analysis. It offers best practices for writing engaging content in one's authentic voice and techniques for finding time and locating engaging content.

1. Listen to me: How to Perfect
Your Voice on Social Media for
Maximum Engagement
Davis Erin Anderson, Community Engagement Manager,
Metropolitan Library Council
Cheryl Yanek, Librarian, Director, Catalyst
@SLAIT. #SLAIT, @cherylkathleen, @daviserin

2. Set Yourself Up for Engagement

3. ∗ Twitter, Facebook, LinkedIn, and more…
Platform by platform

4. ∗ How often should one post?
∗ What are the best times to post to maximize
engagement?
Timing is everything

5. ∗ How does one build a following?
∗ Getting the word out
∗ What’s the point?
Garnering a following

6. ∗ Working with a community
∗ It’s not just about you: acknowledge feedback and
integrate listener suggestions
∗ Participate and add to other conversations
∗ Congratulating followers on jobs well done!
Building trust

9. Are People Actually Listening?

10. ∗ It can be hard to tell if people are listening when you
don’t see a lot of action
∗ Look at…
∗ Lurkers
∗ Clicks on links
∗ Conversations using related hashtags
∗ Conversations about posts
Looking at metrics

11. ∗ What are the sentiments you are picking up on?
∗ How can you make them care?
Are people engaged?

13. Your Voice

14. ∗ Is it even possible to create one voice?
∗ Why have one voice?
∗ When voices differ
How to create one
recognizable voice?

15. ∗ Teams
∗ When it’s just you…
How to maintain the voice

16. Best Practices

17. ∗ BEFORE: @anusridharan quit her job to create a
solution to address the problem of water scarcity in
India #DisruptTheDefault
∗ AFTER: Why did @anusridharan quit her job? To
create a solution for the problem of water scarcity in
India. #DisruptTheDefault
Before & After

18. ∗ BEFORE: .@OnlerK encouraged his
wife @MCMarykom to continue with her boxing
career post marriage #WeForStree
∗ AFTER: What an awesome husband! @OnlerK
encouraged his wife @MCMarykom to continue with
her boxing career after marriage!
Before & After

19. NYPL

25. Logistics

26. ∗ Making social media a priority.
∗ Use metrics to show senior leadership the impact
social media has.
∗ Block time out on your calendar.
∗ Teamwork!
How to find the time…

27. ∗ Target influencers
∗ Jump on hashtags people are using
∗ Analyze your metrics – what gets the most attention?
What do you do when they’re not
engaged and not listening?

28. ∗ How to locate content
∗ Use your imagination!
∗ Write like you are writing for your friends and not a
professional report.
How to find and write
engaging content

29. ∗ Questions?
∗ Keep in touch:
∗ Davis Erin Anderson/@daviserin
∗ Cheryl Yanek/@cherylkathleen
∗ SLA IT/@SLAIT or on LinkedIn
∗ These slides will be available on
www.slideshare.net/cherylyanek
Thank you!

30. ∗ Barnard Library/@barnlib
∗ Library of Congress/@librarycongress
∗ Brooklyn Public Library/@bklynlibrary
∗ UN Library/@Unlibrary
∗ Fake Library Stats @FakeLibStats
∗ SUNY Purchase @sunypurchaselib
Libraries to Follow

31. ∗ http://www.ragan.com/Main/Articles/Guy_Kawasaki_i
s_too_popular_to_stop_autotweets_dur_46547.aspx
∗ http://www.pewinternet.org/fact-sheets/social-
networking-fact-sheet/
∗ http://libguides.metro.org/smsig
Final Resources