19. Check all maps
• Yahoo! maps
• Bing maps
• Mapquest
• Google maps
For help in claiming “bubbles” – go to
http://huskerpreneur.com and
click on Resources/Workshop Materials/Online Maps
20. QR Codes
• QR Codes are barcodes for smartphones
• Direct phone user to a URL, text, phone number, SMS
• Generated by QR Code generator
• Small picture file that can be copied and pasted
• Use QR Codes to track clicks, offers, direct to page
• http://goo.gl/
• http://qrcode.kaywa.com/
• http://bit.ly/
23. Part of the Blue Print
• Owned Media – what you control
• Earned Media – reviews
• Paid Media – what you purchase
http://mashable.com/2010/02/11/social-objects/
24. Owned/Claimed Media
• Web site
• Mobile Site
• Blog
• Twitter account
• Facebook page
• Flickr
• Youtube channel
• Map locations
25. Website - Builds Foundation
• You Control
• You Own Channels
• Contributes to portfolio
• Lays foundation for ‘earned’ value
26. Website - Builds a Bridge
• Connects social experience to destination
• Creates a ecosystem where communities
are already active
Uncover locations that
require your engagement –
how, where, when and to
what extent
28. Facebook
• More than 500 million active users
• 50% active users log on every day
• Average user has 130 friends
• People spend over 700 billion minutes a month
29. LinkedIn
• 101 million members worldwide
• In over 200 Countries
• Used by 69 of Fortune 100 companies
• 52% located outside of U.S.
30. Twitter
• 1 billion tweets posted per week
• 50 million – average # of tweets sent per day - 2010
• 140 million – average # of tweets sent per day - April
2011
http://blog.kissmetrics.com/twitter-statistics/
31. YouTube
• Exceeds 2 billion views a day
• 24 hours of video uploaded every minute
• Average person spends 15 minutes a day on YouTube
• More video is uploaded in 60 days than all 3 major US
networks created in 60 years
• 70% of traffic comes from outside of U.S.
32. Earned Media
• Result of owned, paid, and participatory
programs
o Blog posts
o Tweets
o Status updates
o Comments
33. Manage Your Reputation
• 84 percent of Americans say online reviews
influence their purchasing decisions
• Check out your ‘reputation’ at…
Yelp
Citysearch
Yahoo! Local
Google Maps
Angie’s List
TripAdvisor
Epinions
Twitter
34. Paid Media
• Represents what we purchase
o Display ads, paid search, sponsorships
• Can complement, reinforce and polish
35. Five Tips for Online Presence
Have a Complete Picture
Know Why You are Online
Be Active Provide Value
Be Credible
36. Know Why You Are Online
• Top Three Reasons
• Set a Goal for Each
37. Have a Complete Picture
• Check out competition
• Spend time each month updating
profile
• Personalize
38. Be Active
• Commit
• Set a Schedule to Update Page
• 10 min/day
• 1 hour/week
• 3 hour/month
44. One Piece – Many Deliverables
Write content for blog
• Blog has RSS feed which goes to feed reader
• Announce the blog update on twitter which
automatically goes to Facebook
Create a video
• Post a link on website
• Upload to youtube
• Upload same episode to your ITunes podcast
Talk about different things - not just about yourself! Make
it 'interesting'!
46. Marketing Strategy
• Need a Social Networking/Media Strategy
o Research customer
o Determine time commitment
• Building relationships and reputations
• Adding value to conversations relevant to your
business.
• Analyze
o What marketing worked well?
o What marketing didn't work well or not at all?
o Are there any standout reasons?
47. Ask yourself
• What are your on-line marketing goals?
• Who is your on-line target market?
• How do you plan to increase your target market?
• Which on-line tool/tools will you incorporate in the next
6 months?
• What is your call to action?
• How does your on-line marketing strategy fit into your
traditional marketing strategy?
• How do you plan to incorporate this into your marketing
strategy?
48. Three E’s of Social Media
• Educate
• Engage
• Entertain
Ten Golden Rules to Internet Marketing
51. Extension is a Division of the Institute of Agriculture and Natural Resources at
the University of Nebraska–Lincoln cooperating with the Counties and the
United States Department of Agriculture.
University of Nebraska–Lincoln Extension educational programs abide with the
nondiscrimination policies of the University of Nebraska–Lincoln and the
United States Department of Agriculture.
Notes de l'éditeur
http://www.emarketer.com/Results.aspx?dsNav=Rpp:25,N:701 Facebook use in the US will continue on a solid growth track over the next three years, as the site cements its place at the epicenter of internet activity. As more users of all ages flock to the popular social network, marketers will find new opportunities to tap into an engaged, demographically diverse audience.
http://www.emarketer.com/Results.aspx?dsNav=Rpp:25,N:888 Customer product reviews are becoming a fixture on retail and consumer brand websites, with over 80% of retailers planning to feature them by the end of 2010. The accelerated adoption of customer reviews indicates a more enlightened approach to handling negative comments—that is, occasional negative reviews do not hurt sales.
http://www.emarketer.com/Results.aspx?dsNav=Rpp:25,N:700 As the US restaurant industry recovers, operators are increasingly employing mobile and social media marketing to meet consumer expectations. Businesses that engage, provide value and reach potential diners where they spend their time will be at a distinct advantage.
U.S. Census Bureau E-Stats – E-commerce 2008, released May 27, 2010 Everyone seems to focus on the retail side of things because most consumers have experienced transactions on-line. However manufacturers led all industry sectors, with e-commerce accounting for 39 percent ($2,154 billion) of total shipments—up substantially for the seventh straight year. And equally important, Wisconsin is only second to Indiana in our reliance on manufacturing employment. http://www.census.gov/econ/estats/2008/2008reportfinal.pdf
Expanding marketing efforts beyond the local “trade area” Enhancing the capabilities in selling products and services to wider audiences Becoming more effective in customer service Improve the effectiveness of communications with customers and suppliers Become more efficient in internal operations (human resources, purchasing, marketing, and more)
