Email Marketing for Branch Volunteers

Email Marketing ,[object Object],Keri Kramer Communications Director

Goals for Session ,[object Object],[object Object],[object Object]

This is NOT meant to: ,[object Object],[object Object]

If You Need Help ,[object Object],[object Object]

Why Email? ,[object Object],[object Object],[object Object],[object Object]

Define Our Terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Is Email Marketing? ,[object Object]

3 Purposes of Email ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What you are trying to accomplish with your email affects ,[object Object],[object Object]

Promotional Emails ,[object Object],[object Object],[object Object]

Informative Emails ,[object Object],[object Object],[object Object],[object Object]

Announcement Emails ,[object Object],[object Object]

How Do People Decide What to Read?

60% of users decide whether to open an email based on who it’s from

Best Practice ,[object Object],[object Object],[object Object]

Problem Email services do not all treat the from field equally Email services do not all treat the from field equally

Solution ,[object Object],[object Object],[object Object],[object Object]

The Art of the Subject Line ,[object Object],[object Object],[object Object],[object Object],[object Object]

Examples Meeting this week Meet the dental school dean on Tuesday Register for the next meeting Reserve your seat for Endodontics and the GP October meeting update How can dentists thrive in a tough economy?

People Read Differently Online ,[object Object],[object Object],[object Object],[object Object]

Write Visually ,[object Object],[object Object],[object Object]

Avoiding Spam ,[object Object],[object Object]

What Is Spam? ,[object Object],[object Object],[object Object],[object Object]

Spam Is in the Eye of the Recipient ,[object Object],[object Object],[object Object],[object Object]

How to Avoid Being Labelled as Spam ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

When to Send ,[object Object],[object Object]

How Often to Send ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Deliverability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bouncing ,[object Object],[object Object],[object Object],[object Object]

Please Don’t ,[object Object],[object Object],[object Object],[object Object]

How to Share Stuff I want to share... Instead try... PDF or other files Ask CDS staff to post files to website and provide you with a link Photos Use a photo sharing service like Flickr or Picassa Videos Use a video sharing service likeYouTube or Vimeo

Is My Email Effective? ,[object Object],[object Object]

What’s the Average? ,[object Object],[object Object],[object Object]

Demonstration ,[object Object],[object Object]

Email Subscriber Lists ,[object Object],[object Object]

How Do We Build Lists? ,[object Object],[object Object],[object Object]

What You Can Do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]

Summary, continued ,[object Object],[object Object],[object Object],[object Object],[object Object]

CDS Website www.cds.org www.cds.org ,[object Object],[object Object],[object Object],[object Object]

Facebook facebook.com/chicagodentalsociety facebook.com/chicagodentalsociety ,[object Object],[object Object]

Offline ,[object Object],[object Object],[object Object]

Other Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Email Marketing for Branch Volunteers

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Email Marketing for Branch Volunteers