This document contains a summary of a panel discussion on social media marketing featuring four experts: Stephanie Moritz of ConAgra Foods, Daliah Saper a business attorney and law professor, Suzanne Fanning the president of WOMMA, and Darrell Jursa of Fleishman-Hillard. It also shows examples of social media posts and engagement rates from brands like Slim Jim, Orville, and RO*TEL. The panelists were asked about the biggest news stories, what gets brands in trouble, and the top questions marketers have around trends, measuring ROI, and limited budgets.