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The Changing Face of  Chinese Outbound Travel Driving Change in Travel & Tourism Peter de Jong President and CEO Pacific Asia Travel Association
China over the last 10 years….. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The total China travel equation
 
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Hong Kong and Macau remain favourite destinations…
… with other Asian destinations also popular
New destinations are making waves
Scheduled air seat capacity from China has grown exponentially
China routes to Europe in 2000
China routes to Europe in 2007
Dynamic growth is forecast
‘ Established’ destinations will have mixed results…
… while ‘emerging’ destinations will drive growth
Business travel is heavily influenced by leisure activities
Europe is growing as both a business and leisure destination
Relieving stress has become one of the main motives for taking vacations
Online information sources are vital
Booking online is becoming more and more important
The use of premium accommodation suggests, higher yield visitors
Working with Industry to Lead an Effective Response to Climate Change  ,[object Object],[object Object],[object Object],[object Object],[object Object]

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