Granular Local Search Michael Dorausch

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Michael Dorausch

Local Search granular data presentation from PubCon Austin in March 2009.

Technologie Business

Going Granular
Presented by:
Michael Dorausch, DC
@chiropractic

Local
• Not only about Ranking but about…
Conversion

Local
• Business (or client) w/local service
• Leads from Web (conversion)
• Already done the basics
Let’s pick a location…

Location +
• Austin, TX
• Granular… Downtown Austin, TX
• 111 Congress Avenue, Austin, Texas 78701
• 250 W 6th St, Austin, TX, 78701
• One Congress Plaza, Austin Business Journal, KPMG
• McCormick & Schmick's Seafood Restaurant
• Radisson Hotel & Suites Austin
• 111 E Cesar Chavez St., Austin, TX 78701
• Corner of Congress Ave. & Cesar Chavez St.
• Interstate 35, Loop 1 (Mopac Expy)
• + Your Business Info

Location + Events
• Austin Boat Show
• Carnaval Austin
• PubCon
• South by Southwest (SXSW)
• Austin Reggae Festival
• Austin Marathon

Austin Marathon & Half
• 14,000+ Runners
• Hundreds of Volunteers
• Dozens of Sponsors
• Road Closures, Photo Ops, Maps
• Targeted Localized Opportunities

Location + Events
• [city] marathon
• Check local laws and regulations
• Maps (course, parking, start & finish)
• Highlight on Volunteers (happy stories)
• Photos (Flickr page, post on blog, etc…)
• Video (YouTube, Embed on Blog)
• Race Results (Blog post w/links)
• Success Stories (focus on community)

Location + Landmarks
• Mopac Expy
• Old West Austin
• Dobie Mall
• Train Station
• Recreation Center
• Cemetery
• University
• Interstate 35
• Butler Park

Location + Landmarks
• Monuments
• State Capitol
• Governor's Mansion
• Haunted Hotel
• Mount Bonnell
• Airports!

Location + Landmarks
• Conference Center
• Laser Hair Removal
• Guitar Center
• Hooters
• Fuddruckers
• Acupuncture
• Family Chiropractic
• Pubs?

Location + Landmarks
• Universal Search!
• Drive / Walk
• Voice Recorder
• Digital Camera
• Video / Flip
• Street View Maps

Location + Granular
• Landmarks Covered
• Events Covered
• Go Granular w/ nitty gritty details
• Thousands of words in a single photo!

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Granular Local Search Michael Dorausch

1. Going Granular Presented by: Michael Dorausch, DC @chiropractic

2. Local • Not only about Ranking but about… Conversion

3. Local • Business (or client) w/local service • Leads from Web (conversion) • Already done the basics Let’s pick a location…

4. Austin, TX

5. Location + • Austin, TX • Granular… Downtown Austin, TX • 111 Congress Avenue, Austin, Texas 78701 • 250 W 6th St, Austin, TX, 78701 • One Congress Plaza, Austin Business Journal, KPMG • McCormick & Schmick's Seafood Restaurant • Radisson Hotel & Suites Austin • 111 E Cesar Chavez St., Austin, TX 78701 • Corner of Congress Ave. & Cesar Chavez St. • Interstate 35, Loop 1 (Mopac Expy) • + Your Business Info

6. Location + Events • Austin Boat Show • Carnaval Austin • PubCon • South by Southwest (SXSW) • Austin Reggae Festival • Austin Marathon

7. Austin Marathon & Half • 14,000+ Runners • Hundreds of Volunteers • Dozens of Sponsors • Road Closures, Photo Ops, Maps • Targeted Localized Opportunities

8. Austin Marathon

9. Philadelphia Marathon

10. Track Conversions

11. Location + Events • [city] marathon • Check local laws and regulations • Maps (course, parking, start & finish) • Highlight on Volunteers (happy stories) • Photos (Flickr page, post on blog, etc…) • Video (YouTube, Embed on Blog) • Race Results (Blog post w/links) • Success Stories (focus on community)

12. Location + Landmarks • Mopac Expy • Old West Austin • Dobie Mall • Train Station • Recreation Center • Cemetery • University • Interstate 35 • Butler Park

13. Location + Landmarks • Monuments • State Capitol • Governor's Mansion • Haunted Hotel • Mount Bonnell • Airports!

14. Location + Landmarks • Conference Center • Laser Hair Removal • Guitar Center • Hooters • Fuddruckers • Acupuncture • Family Chiropractic • Pubs?

15. Location + Landmarks • Universal Search! • Drive / Walk • Voice Recorder • Digital Camera • Video / Flip • Street View Maps

16. Location + Granular • Landmarks Covered • Events Covered • Go Granular w/ nitty gritty details • Thousands of words in a single photo!

17. Location + Granular • True Story!

18. Thank You PubCon! See you in Las Vegas!

19. BackLinks!

Granular Local Search Michael Dorausch

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