1. How effective is the combination of
your main product with ancillary
texts?

2. Recurring Motifs

3. This is the main recurring motif as it’s the main
point of the artists music as it fits the genre
well. I tried to keep the digipak and the advert
very similar because if these were on sale they
would come out the same time and the
audience would be able to match them easily. I
also though this would be quite a bold and
obvious motif which the audience would be
able to see from a distance and stand out from
the rest.
Again as I wanted to keep the digipak and
the advert similar so it was easy for the
audience to match I used the same fonts
and texts which become a motif as they
are used each time. I think these match the
genre and help to link the ancillary
products together.
Linking the Ancillary Products together

4. Linking the Ancillary products to the Music Video
Although this isn’t an exact recurring motif it shows the
idea of using bright colours with a high contrast which
matches the genre of the music. I think this helps to link
the music video and the ancillary products as the
colour could make it quite confusing.
As this is quite a strong characteristic to indie/folk
music I kept the idea of the guitar in both the Ancillary
products and the music video. This also helps the
audience to link the 2 really well as it’s the same guitar
and quite a strong point of the video.
I also filmed in the same field the guitar was
photographed for the ancillary products which links
the video and products well as it shows the same
place and you instantly realise it’s part of the same
group.

5. Brand Style

6. The style all links together well because I have
used very consistent natural colours and places. I
also changed the brightness and contrast on the
ancillary products and video therefore they match
better and show a lot more of a generic appeal to
indie and folk music.

7. Effectiveness of Promotional Package

8. I think the whole package worked well together because it all matches and you can see obvious links
between them. For example the colours in all the products are very bright and bold which matches the
genre and helps to link them all together. There is also strong similarities between them because of the
imagery and where the footage has been filmed for them music video.
Overall I think everything matches well and it works effectively because it all looks similar and you can
see generic ideas that match them together.