1. People and how
we can amplify
and influence what
they talk about
Jesse Desjardins
Social Media & Advocacy Manager
Tourism Australia
@TourismAus @TourismAus
a super short history of the Internet
Source: Travel 2.0 Consulting Group
@TourismAus @TourismAus

2. You can’t apply
the old rules
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What people Business
care about objectives
magic
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3. after
before during after
@TourismAus @TourismAus
your opportunity >
360,000,000
Sharing is
the new search
3,000,000
@TourismAus @TourismAus

4. Your fans and
followers have better
ideas than you do
@TourismAus @TourismAus
@TourismAus @TourismAus

5. @TourismAus @TourismAus
@TourismAus @TourismAus

6. during
@TourismAus @TourismAus
after
one way storytelling
to co-development
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7. How do you
get people to
tell your story?
100%:
I’d love to!
@TourismAus @TourismAus
@TourismAus @TourismAus

8. @TourismAus @TourismAus
@TourismAus @TourismAus

9. Plan for now
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10. Steal good ideas
& reverse engineer
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11. Level playing
field for
everyone
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Thank you
Facebook: /seeaustralia
Twitter: @seeaustralia
Instagram: @seeaustralia
Jesse Desjardins,
jdesjardins@tourism.australia.com
Social Media & Advocacy Manager
Tourism Australia
@TourismAus