The document discusses how the media product, a horror film trailer, uses and challenges conventions of existing horror film trailers and other media. It analyzed typical conventions in trailers, posters, and film magazines. The trailer follows many conventions, such as an eerie soundtrack, fast edits, and leaving the killer's identity ambiguous. However, it challenges conventions by having a vulnerable male protagonist rather than the typical vulnerable female. The document analyzes how the trailer fulfills the uses and gratifications theory by engaging audiences to interpret events and decide if they want to see the full film.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?