1. Language,
Institution
Ideology Audience
Representation

2. 3 Front Cover Pages

3. The main image of the front cover has four men
aged approximately mid-twenties. The men have
typical sixties looks to them and this is presented
through their clothing (polar neck jumpers and
knitted cardigans), their hairstyles which are
typical of the time (the length, parting and style
of it) and finally their poses are very sixties in the
sense that they are all looking directly at the
camera, pulling smug faces. The fact that the
men all have brightly coloured clothing
juxtaposes with the dark, plain background
which works really well as the picture stands out.
The image is a mid-shot which is a shot which
focuses on the waist upwards and particularly
emphasises body language. The photo is quite
serious which possibly could reflect the serious
music they have created as they want to be
taken seriously.
The masthead in this image says ‘mojo.’ This music magazine focuses specifically on the 60s and included huge artists of that time including the
Beatles, Rod Stewart and Al Green. The font of the masthead is very relevant to the theme of the magazine as it is very 60’s and is quite quirky. The
masthead has text which is the biggest font of the magazine. This therefore makes it clear it is the masthead and is the main focus of the
magazine, along with the image on the front. The masthead follows magazine conventions by being placed at the top of the magazine, covering
nearly the whole width of the page. The white colour in comparison to the black/grey background makes it stand out therefore, captures the
audiences attention.
The secondary images are the three other
images inserted on the magazine cover. The
images at the top link to the piece of text
they are placed next to. This is there for
effect as some readers may not be interested
in reading the text, but when they see the
image, they recognise the face which will
mean they are more incline to read it. The
image at the bottom of the magazine is a cd
case which is really relevant as the magazine
seems to focus on this one band. It would
appear that the band are trying to promote
their CD and the list of well-known celebrities
on the top of the CV draw attention to this.
The title of the CD case is the same as the
one on the magazine.
The selling line ‘The Music Magazine’ is
also very simple and straight to the
point which reduces any confusion. The
selling line makes it easier to identify
the specific genre of magazine and this
is made very clear as you can
immediately tell this is a music
magazine.
At the bottom right corner and on the left hand side, the cover lines are presented. The cover lines
provide information with who is actually in the magazine, it tells you what is included in the
magazine and gives a couple of straplines with information about what articles are inspected
inside of the magazine.
Media Language

4. The hook is at the top of the magazine
and is used to attract fans of the band.
It says ‘free small faces CD!’ so that
any fans of the band who created that
CD would be more likely to pick up and
read the magazine because their
favourite band has a free CD included
in the magazine.
The plug is under the masthead and
near the main image. It is used to
inform the audience about a specific
topic that may interest them. This
specific plug is visible as it has a
completely different colour boarder
around the text which is bright red
so it stands out significantly. It says
three simple words, ‘R&B, Speed,
Betrayal!’ These words are short and
simple and tell the audience little
but enough information about the
bands new music. This will leave the
audience wanting to know more so
will hopefully lead to them
purchasing and supporting the
bands music.
The bar code is included in this magazine. The
magazine follows codes and conventions and
it includes a magazine which has a price,, bar
code number and the date of release of the
magazine. In the little black and white image,
you can tell a lot of information about this
specific magazine.
Media Language

5. Institution
Publisher, company?
MOJO is a popular music magazine
published initially by Emap, and since
January 2008 by Bauer, monthly in the
United Kingdom. The magazine name is
very sixties so is relevant to the theme
and genre of the magazine.
Publishers of EMAP were looking for a
title which would cater for the
burgeoning interest in classic rock music
The company behind the magazine,
Bauer also produced a digital radio
station. The is station was called MOJO
Radio and was transmitted on the
digital television networks in the UK.

6. Ideology
Message, moral values..?
MOJO was first published on October 15th
1993 in keeping with its classic rock
aesthetic.
The first addition had Bob Dylan and John
Lennon as the cover stars.
MOJO regularly includes a cover mount CD
which ties in with a current magazine article
or theme. In 2004 it introduced the MOJO
Honours list, an awards ceremony which is a
mixture of readers and critics awards.
After the success of one issue based entirely
on The Beatles, MOJO have been produced,
devoting an entire magazine to one artist or
genre.
More recently, the magazine has taken to
publishing many ‘Top 100’ lists including the
subjects of drug songs, rock epics, protest
songs and even the most miserable songs of
all time.
To celebrate 150 issues, they published a ‘Top
100 Albums of Mojos lifetime’ list.

7. Audience
Who's reading it?
MOJO’s audience is quite varied as it can
apply to older people who were listening
to rock music at the time when it was
being published. It can also be for people
in this century who enjoy listening to
music from this time. Both men and
females will be the target audience
however men more so than women.
The majority of the images on the front
covers of the issues have been young
male celebrities. The males are
presented in a way which will appeal to
boys and men of a similar age who
aspire to be like them. Their dress sense
and style may influence the readers own
dress sense and style. Age range is
between 16-27 years old however could
expand this depending on the situations.
How is it represented?
The image of the men has a shadow in the
background to see the reflection of the
guys. The main stars, as mentioned before
are wearing typical sixties clothes and
posing like men would have posed during
the sixties.

8. Media Language
The masthead in this image says ‘Black Music.’ This music magazine focuses specifically on Black Music and Black artists and their music. The
masthead has text which is the biggest font of the magazine which makes it clear it is the masthead and is the main focus of the magazine, along
with the image on the front. The masthead follows magazine conventions by being placed at the top of the magazine, covering a significant
amount of the page. The yellow font and red boarder of the font juxtaposes with the plain black background. The yellow and red colours allow the
audience to focus on this as it is clear and stands out significantly and is put in the way it is for effect.
The selling line ‘Soul, Reggae, Jazz, Disco’ is very
simple and straight to the point which reduces
any confusion. The selling line ensures it is
simple to identify the specific genre of music
magazine, which in this case is Black Music and
it includes the types of music included. It states
there are four different genres of Black Music
included in the magazine which will make the
audience engaged as everybody has different
tastes in music.
The main image of the front cover has six men aged
roughly between thirty and forty. The men have
typical looks to them as the magazine is attempting
to portray which is presented through the mise en
scene and their clothing (baggy tops, tight trousers),
their hairstyles which are typical of black people
(afro/plaited hair) and finally their poses are very
typical of black people in the sense that they are all
facing away and laughing which portrays black
musicians to be fun and happy which gives the
impression that their music will be jolly and fun to
listen to. The men all have brightly coloured clothing
which gives the impression that their music will be
bright and vibrant too. The image is a long-shot
which is a shot which includes most of the length of
the person in the image and also includes some
background which helps set the scene. The
background in this particular image includes trees
and plenty of greenery which gives the sense that
their music is about real life and is pure.
At the bottom left corner, the cover line is
presented. The cover line states ‘Third
World: re-rooting reggae. The word ‘re-
rooting’ matches with the greenery in the
background. In addition to this, it informs
the reader that the image is presenting
people from a third world country. It
briefly summarises the focus of the
magazine which will be trying to bring
back reggae in third world countries. It is
effective as it is clear and straight to the
point.

9. The hook is at the top of the magazine
and is used to attract fans of this type
of music. It says ‘Disco Special’ which
allow the audience to be aware of the
fact that this is a disco special edition
and regular readers will be more
attracted to buy this as it is different to
what they usually get.
On the front cover, the audience are presented with four boxes which state what
is presented on some pages. It is likely they have picked the four most exciting
headlines to attract the reader to turn to that specific page and read the article.

10. Institution
Publisher, company?
First there was Blues & Soul, later there
was Black Echoes and between the two
came Black Music and with it some of
the finest and consistent Reggae
journalism of the early 1970′s courtesy
of one man, Carl Gayle.
From its first issue in December 1973 the
monthly Black Music, though dominated
by coverage of Soul music in all it’s forms,
became the first UK magazine to take
more than a token interest in Reggae
Music. Here we present, in all their glory,
the front covers of the magazine that
featured Reggae artists between
December 1973 and the end of 1976, plus
a few from ’79 and the early 80′s.

11. Audience
Who's reading it?
In this magazine, it is evident
the audience will be people
interested in this type of Black
Music or people interested in
new music they haven't heard
of before because this is quite a
different and unique style of
music.
The image and colour scheme conforms
to a typical reggae music magazine and
if you look at the front of the music
magazine.

12. Masthead
Direct mode of address
Cover Lines
Barcode
Cover Lines
Puffs

13. The image is very large and covers nearly the
entire front cover which attracts the reader. The
magazine will sell very well because it is very
clear as to who the celebrity on the front cover is.
Readers may be attracted to this magazine as
their role model may be on the front of it.
The Masthead of the magazine is very big
which makes it really effective as if the
magazine was not close to you, you would
still be able to read the masthead.
The colours used portray a mood of
glamour and beauty. The image and
colours used in the magazine immediately
allow the audience to become aware that
the magazine is for women interested in
beauty.
The magazines cover lines may be very
appealing to female readers as they
include different quotes that females
will be interested in or interested in
reading about.
The image shows the customer
the target audience for this
magazine is females. The
magazine quote “get the love
you deserve” and “make more
money and be the boss” shows
Tyra Banks is a good example for
ladies as she is an independent
strong women who many
females will look up to. In
addition to this, people will want
to read this magazine because of
her popular talk show ‘The Tyra
Banks Show.’
Media Language

14. An overall impression I believe would be
that the magazine wouldn’t be that
attractive and appealing towards me
because I am not a fan of Tyra Banks and
do not know much about her whatsoever.
However, I know that many other teenage
girls and older women would be attracted
to this magazine because she may be a role
model to them and they may enjoy reading
about her. In addition to this, I believe that
this magazine is very eye-catching because
of the pretty and effective picture and the
font colour and style which match it.
The direct mode of address that is Tyra Banks is
portrayed well as the image is very big. The colours
create a glamorous effect since it has a bit of gold
and gloss around it.
Potentially, the magazine can
attract male readers from the image
displayed showing a
beautiful woman but it is about the
information provide inside the
magazine and the content of the
magazine. Would it be useful to
readers? What are readers able to
get out of the magazine?

15. Essence is a monthly magazine for
African-American females between
the ages of 18 and 49. The
magazine covers fashion, lifestyle
and beauty and an intimate
girlfriend-to-girlfriend tone, and
their slogan "Fierce, Fun, and
Fabulous" suggests the magazine's
goal of empowering African
American women. The topics the
magazine discusses range from
celebrities, to fashion, to point-of-
view pieces addressing current
issues in the African American
community.
Audience
Who's reading it?
Ideology
Message, moral
values..?
Clearly, this magazines target market will
be women aged between 18 and 49 years
old however I believe women just outside
of this range will still be interested in
reading this magazine and they may be
interested in these types of magazine.

16. 2 Contents Pages

17. The contents page is divided into two sections with the top half focusing on a review of the band ‘My Chemical
Romance.’ This is not the cover story and is hardly shown on the front cover but it is the main focus on the
contents page as this is the next page the reader will look at when looking through the magazine. It is almost
certain that any readers of the magazine will pass by this page which enticing the readers in.
Just over half of the magazine is filled
with images and the text is split into
different pages that the articles are on.
The page also has a section for
the editors note at the bottom left
of the magazine which gives it a
personal touch and is relevant for
any readers who would be
interested in this. This also allows
a connection between the editor
and the readers of the magazine
as it provides a clearer insight into
the editors and people ‘behind the
scenes’ of the magazine.
The headline of the contents page is
very basic and simple and just states
‘contents’ is in the top left hand corner
of the page which doesn’t take much
attention away from the main article.
The colours are very relevant to the
magazine and stand out.
Generally, the images in the
magazine are separated from the
text but headings relating to the
pictures often overlap the image,
making it clear which image it is
relating to. This appeals to the
target market as it gives the
contents page a rocky-theme and
rebellious feel to it.
By using the layout of half being a picture
and half being columns presenting what
is inside the magazine, it means the page
does a similar jog as the front cover.
Despite the fact that My Chemical
Romance are not featured largely on the
front, it is the main feature on this page
so the contents page is promoting new
things showing the reader they are
adaptable and are varying their tastes in
music.
Layout

18. The captions on this page overlap into
the picture they are referring to which
makes it clear to the reader what
caption goes with what picture.
The contents of the magazine is listed in
columns, making it easier for the reader to
find easily the page they are looking for.
From the contents page, the reader
is guided to the different features of
the magazine. Firstly, the main
feature (the image at the top) allows
the reader to become aware that
the band ‘My Chemical Romance’
are the main feature of this
magazine. In addition to this, there
is also an icon saying ‘cover story’
next to the articles which are
featured on the front cover, meaning
that the reader knows exactly the
page they’re searching when looking
on the front cover of the magazine.
Layout

19. Image and Colours
The main image features a popular
British band by the genre of rock which is
very relevant as the magazine ‘Kerrang!’
focuses on rock music. This image is a
relevant image as it will appear to its
target audience who will be reading this
magazine.
The image of the editor of the magazine,
located on the bottom left hand corner of
the contents page if very effective as it
allows the readers to get up close and
personal with the editor. It also attracts
them to the writing underneath it and
may encourage them to read it. The
readers probably wouldn’t just read the
text by itself so It helps to have the image
with it which draws them in.
The use of very vibrant and rocky colours
throughout the contents page are very
effective. The green/black/white/yellow
colours complements the rocky theme of
the magazine which fits in very well.
There are several small pictures located
around the contents page. This is very
effective as it allows the reader to be
aware of the fact that this magazine has
a variety of band/rock related music
artists throughout the magazine which
entices the audience to turn over the
page and read the entire magazines
content.
The colour of the Kerrang! Logo is kept the same in every issue of this magazine
which is extremely effective as it allows the audience to be aware of the fact that
this magazine is consistent and when choosing a magazine to buy in the shops, it
will be obvious they know what the magazine is. It is located next to yellow text
in the same font and heading, adding fluency to the page, but also helping the
heading stand out to catch the readers’ eye.
At the bottom right hand side of the page, there is an advert for a subscription
for Kerrang! Magazine directly in front of a known band, connoting that the
magazine is up to date, modern and worth buying as if the reader sees a
picture of a new band they like this will influence their decision to buy that
magazine because of how good the features on the front of the magazine are.
There are three posters displayed which
present images of the posters the reader are
presented with inside the issue. They can be
torn out of the magazine. The fact that they
don’t show a picture of the whole poster is
clever and effective as it will attract the
reader to buy the magazine so they will be
interested to see the whole poster.

20. Text and Language
All of the heading on the page are
in capital letters which makes the
magazine stand out. It also makes
the text stand out and seem really
important, enticing the reader
into reading the headlines and
ultimately acknowledging what
the magazine will be about which
will hopefully make the reader
continue reading the magazine.
The mini-subheadings make it clear
which picture they are linked with as
well as the reason as to who is in the
picture being displayed in this
specific place on the contents page.
The colours that the text are in are in
relation to the house style.
The bands names are subheadings and
then underneath is a bit more
information about the article which is
really effective as it will entice the
reader to continue reading on.

21. Institution
Kerrang! is a UK-based magazine
devoted to rock music published by
Bauer Media Group. It was first
published on 6 June 1981 as a one-
off supplement in the Sounds
newspaper
Named after the onomatopoeic word that
derives from the sound made when
playing a power chord on a distorted
electric guitar, Kerrang! was initially
devoted to the New Wave of British Heavy
Metal and the rise of hard rock acts. In the
early 2000s it became the best-selling
British music newspaper.

22. The subheadings feature and every
month stand out as they are presented
in big font and white font against a
black background which contrasts. This
strengthens the house style of the
magazine and is really consistent which
means that if somebody buys the
magazine regularly, they will be aware
of which magazine it is because of the
consistent house style.
The music artists names feature on
the magazine and are bigger and
bolder than the other text which
makes them stand out as being the
main feature on the image and it
makes them stand out significantly.
The image of The Courteeners makes the
readers aware that they will be the feature
of the magazine and it will focus on this
band. It is clear this magazine is a rock
magazine due to personification where the
weather suits the mood. The dark grey
clouds in the background give the
impression they are a rocky band who are
quite chilled out. Also, the clothes the
artists are wearing allow us to be aware
that they are a rock band due to the use of
black, white and grey colours, shirts, baggy
t-shirts and dark jeans which portray a
typical rock look.
The don’t used in this magazine is very
consistent throughout which makes it
effective. Despite the fact tat the font is
varied a little bit, for the majority of the
magazine the font is consistent which
makes it effective and unique to this
magazine so if anybody reading this
magazine is a fan of it or a regular reader,
then they will be aware of the magazine as
soon as they look at it.
The same colour scheme is used
throughout which is black, white and
red which are the logo colours and are
the house style colours as the front
cover on the Q magazine.
The page numbers next to the artists
names relate to which page the artists
will be featured on.

23. 1 Double Page Spread

24. There is a combination of blue, black and white colours presented on this double page
spread which connotes a less harsh image of the band in comparison to other magazines
such as the one analysed previously (Kerrang!) who attempt to promote an angry image of
the bands they feature. In addition to this, the background is white which juxtaposes to the
black font to make it stand out to the audience with the bright blue colour emphasising its
overall appearance to convey a positive message to the readers.
The design of the page includes a
block lettering, emphasized by the
various different styles of font
featured across the page, which
presents a cluttered feel to the page.
The fact that there is a mixture of
pugs, banners and text highlighted
make it more visible to the audience
and therefore more effective as they
are positioned all over the page. This
assists the reader as it introduces a
variety of topics that will be included
in the magazine.
Despite the fact that there is a mixture of fonts throughout the double page
spread, which vary in size, colour and shape, they all still apply to the focal
colour scheme of the magazine. The main image is situated on the left hand
side which highlights the band named “The Teenagers” and shows that the
story that subsides it is focused on this particular band. The larger title for the
band which is situated over both the left and right hand side of the pages
emphasises the bands story. With the title being soft and quite friendly, we
assume the band is not a heavy, rock band but maybe an indie/pop band.
The image on the left hand side of the DPS is
the main image of the story featured in this
specific article. There is a picture of the band
“The Teenagers” which attempts to present
their message. Their message is a
presentation of themselves as being relaxed
and useful, which compliments their name
as teenagers are usually known as the
opposite, therefore presenting teenagers in
a positive way which may mean more
teenagers will buy this magazine. The pose
in the picture is very laid back and casual,
emphasising the type of guys they are and
the type of music they are presenting. It also
creates an insensible feel to them which
highlights the “teenage” image they are
portraying. Their posture adds to the laid
back feel as does their clothes which are just
jeans and trainers and a baggy t-shirt which
are all very casual and very typical of a
casual band.

25. The language used across the page is slightly informal as a notification to the reader that the band are
very laid back and casual, although the language could be perceived through a more complex range of
vocabulary, so audiences may not understand the means of the words so it is effective to use basic
language. In addition to this, it is made bold to the reader through quick and simple catch-phrases
which grab the audiences attention in a way in which the audience can connect quicker. For example
“Everyone’s talking about…” and “Need to know:” These catch phrases make the reader want to read
on and see what it is about which is a great way to make them read on.
The overall impression we receive emits a more contemporary feel to the page
therefore a wide range of people are able to connect to the imagery being conveyed
instead of focusing on one specific thing which wouldn’t allow many people to connect
to it. For example “Kerrang!” which emphasises on rock music only. This magazine
appeals to a wider range because of its indication towards a combination of genres
which are features across the DPS rather than only highlighting one main article. It
works well as it produces a good suggestion as to what is featured across the page,
which attracts the reader to read the article rather than to just flick the page and
ignore it.