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C H I N E S E
M E D I C I N E
K . V A L L E Y X P E N A N G

TRADITIONAL CHINESE
M E D I C I N E
5000 YEARS
CHINESE
IMMIGRANTS
SHENNONG’S
MATERIA MEDICA
EXCHANGED
CULTURE &
KNOWLEDGE

P O H A U N T O N G
HISTORY
BUSINESS PRODUCTS

S I M I L A R I T I E S
&
D I F F E R E N C E

FUTURE PLAN CUSTOMER
S I M I L A R I T I E S

D I F F E R E N C E S
BUSINESS ADVERTISING
SHOP LAYOUT
PRODUCTS
&
SERVICES

P O H A U N T O N G ’ S
C O M P E T I T O R S

CHENG WOH & KEAN AUN HOE

C H E N G W O H
M E D I C A L H A L L
STRONGEST 80 YEARS
500 FORMULAS BEST SELLING

BIRD’S NEST PACKAGED
HERBS
P R O D U C T S

K E A N A U N HOE
YEAR 1956 FAMILY
BUSINESS
MAIN PRODUCTS TRUSTWORTHINESS

CORDYCEPS FLOWER
BASED SOUP
P R O D U C T S
PENANG BAK KUT
TEH

H U A H S H A N ’ S

HAI-O EU YAN SANG HERBS N’ FOOD

H A I - O
YEAR 1975
PROFESSIONAL HERBALISTS
70 BRANCHES WIDE VARIETY

E U Y A N S A N G
PROMOTIONAL STRATEGIES1000 TYPES
300 RETAIL OUTLETS
GLOBALLY
YEAR 1879

H E R B S N’ F O O D
YEAR
1981
SPECIALTYWIDE VARIETY

P O H A U N T O N G
ADVERTISING, SERVICES & PRICING

SERVICES & PRICES
H U A H S H A N

P O H A U N T O N G

PROBLEM:
LOCATION & ACCESSIBILITY
SOLUTION(S):
- RELOCATION
- OPENING MULTIPLE OUTLETS

PROBLEM:
BRAND AWARENESS & DISTINCTIVITY
SOLUTION(S):
- ADVERTISEMENT
- OUTLET DISTINCTIVITY

SOLUTION(S):
- MODERNISATION
- GROWTH OF THE FIRM
PROBLEM:
COST OF OPERATIONS & PROFIT MARGIN

H U A H S H A N

PROBLEM:
PRODUCT VARIATION & DISTINCTIVITY
SOLUTION(S):
VARIATION OF PRODUCTS & UNIQUE
PRODUCT SOURCING

PROBLEM:
SKILLED LABOUR & TRAINED MEDICAL
PERSONNEL
SOLUTION(S):
EXPANSION & TALENT SCOUTING

PROBLEM:
OUTLET LOCATION & SIZE
SOLUTION(S):
OPENING MULTIPLE OUTLETS

W I N S !
HUAH SHAN MEDICAL HALL

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