1. Salford City College
Eccles Sixth Form Centre
BTEC Extended Diploma in Creative Media Production
Unit 4: Final Major Project Proposal Form
Chloe Whittle
Media Format (film,
documentary, motion
graphics,
photography,
animation, graphic
design etc)
Synopsis of Idea
(content, narrative,
genre)
Target Audience?
(demographic NOT
age range)
Target Audience
Needs?
I have chosen to make a short film due to the fact I have gathered loads of
ideas in what’s going to happen in my short film. My film will be a zombie
film where I have taken inspiration from programmes such as the walking
dead, films like Shaun of the dead. I took inspiration from the walking dead
due to the fact it’s done very well which I think is down to the make-up and
that it’s the only zombie programme that’s on telly.
I will use make up wax which will allow me to create wounds which look
realistic. In order to make the wounds look as realistic as possible I will have
to practice before hand.
My short film will be a zombie film like I’ve said before however my short
film will have a story. My short film will begin with a women and her friends
(survivors) living in a house. Outside there will be loads of zombies roaming
the streets looking for people. The survivors all work together in order to
save and gather food. However a twist at the end is that the main women
keeps her husband locked in the cellar and brings him food every now and
then. She then kills one of the survivors and takes some of the body parts
down to the cellar and makes it look like zombies attacked the survivor.
The story I have chosen to do is a very easy story to follow so it doesn’t
require the audience to think too much. My film will fit under a majority of
genres from Apocalyptic and post-apocalyptic fiction, Thriller, Drama,
Suspense, Adventure Film and Horror. My short film will feature each one
of the genres I have mentioned and will have a lot of suspenseful moments
which you expect in a zombie film.
My short film will also feature non diegetic and diegetic sound.The nondiegetic sound will be suspenseful music to get the audiences emotions
working. The diegetic music will be the talking in my short film. With my
film being a zombie film I will have to focus a lot on prosthetics which will
be the makeup of the zombies. In order for my film to work and be
effective is if the make ups very detailed and very well put together
My target audience will be older teenagers and young adults. My short film
will be aimed at male and female however the male gender is usually
attracted more to zombie films then female. This can be seen through the
fact that there’s always a lot of gore and fighting which males tend to be
more interested in. However due to my story being a love story this will
hopefully attract a female audience also. People who have watched other
zombie films such as dawn of the dead, Shaun of the dead, The walking
dead will also be my main target audience which is why I have used these
films and TV shows as influences.
My short film will also be targeted at all ethnicities due to the fact I will use
more than one ethnicity in my short film to show that there’s no
discrimination.
The audience will wish to expect many things when watching a zombie film.
Blood will be a main aspect the audience will expect to see in my zombie
film. If there’s no blood in a zombie film then it’s not a good zombie film at
all.
They will also expect to see a protagonist who’s not scared of anything and

2. Salford City College
Eccles Sixth Form Centre
BTEC Extended Diploma in Creative Media Production
Unit 4: Final Major Project Proposal Form
Chloe Whittle
who’s willing to risk his life for his family. This is seen in a lot of zombie
films such as the walking dead and Shaun of the dead.
My audience will also expect to see an actual zombie, which sounds very
obvious however the zombies will have to have something done to them to
make it clear to the audience that they are zombies. Therefore the make-up
will have to be very detailed and clear so it looks effective and that the
zombies actually look like zombies. The walking dead is a good example due
to the fact the zombies make up is very detailed and very effective. The
make-up will also add to the scare of the zombie film and hopefully leave a
lasting image in the audiences mind.
The audience will also expect suspense which is another key feature in a
zombie film. The suspense in a zombie film adds to the scare and the
enjoyment of the film due to the fact the audience will be on the edge of
their seats. It also can play with the audience’s emotions making them jump
or as I said before scared.
How will your project
meet the needs of
your target audience?
(Make reference to
content you think will
appeal to your target
audience)
My short film will feature all the codes and conventions that the audience
expect out of a zombie film. As I’ve touched on before there will be many
suspenseful moments which will get the audiences hearts racing such as
when we find out as an audience that the main women has her husband in
her cellar and she begins feeding him. Music will also add to this which I will
access from online which I will download and fit accordingly with my film.
This would be non-diegetic sound. With this scene I wish to shock the
audience which is how I would meet the needs of the audience. The
suspense will add to the enjoyment of the film.
Also one of the main characters will die in my film which is very common in
zombie films or TV shows such as the walking dead where many of the main
characters die. The film will also feature a lot of blood and gore which is a
must in a zombie film. This can be done with fake blood and make up which
can be done with special wax which is used in a lot of zombie films. The
audience will defiantly expect to see this in a zombie film due to the fact
that’s one of the main reasons a lot of people watch zombie films.
What production
techniques will you
use to realise your
project?
My short film will feature a lot of different camera angles to make it more
interesting. The camera angles will range from high angle to low angle
shots. The camera shots will range from medium, long, close up, extreme
close up, over the shoulder shots and many others in order like I’ve said
before to make my short film more interesting.
It will also use sound which I’ve mentioned before diegetic and nondiegetic which will range throughout my movie.
The lighting will be made from natural lighting from the sun due to the fact
I would like to film in the day or early in the morning. I will film early
in the morning when the streets are empty to get a real feel towards the
movie.
To put my movie together I will use adobe premiere and also after effects.
Adobe after effects will allow me to play around with my movie adding
certain effects if necessary. In a lot of zombie films a lot of cgi is used which

3. Salford City College
Eccles Sixth Form Centre
BTEC Extended Diploma in Creative Media Production
Unit 4: Final Major Project Proposal Form
Chloe Whittle
I am not capable off. However to make my film as effective as possible I will
use after effects too see what I can do.