![About Changyou Changyou (NASDAQ: CYOU) is a leading online game developer and operator in China, principally focused on MMORPG development and operation. Subsidiary of Sohu.com Limited (NASDAQ: SOHU) Market cap.: US$1.7 billion* FY2009 revenues: US$267.6 million Key operating metrics** Aggregate registered users: 87.40 million Aggregate APA: 2.4 million ARPU: RMB201 2 ,[object Object],** For the quarter ending March 31, 2010. APA refers to active paying accounts. ARPU refers to average revenue per active paying account.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Cyou company presentation v3
- 1. Company Presentation May 2010
- 5. 30 million registered accounts, 70 million daily page views and 4.5 million unique visitorswww.chinaren.com First Chinese youth online community www.17173.com Leading game portal in China www.focus.cn Real estate information portal
- 6. Why Changyou? Ability to Build and Extend Product Lifecycle Successful Game Franchise Strong Game Development Capabilities Extensive Marketing Network 4 1 2 3 4
- 8. Collect game players’ feedback through multiple channels
- 11. Online and offline research
- 12. Online surveys
- 15. Develop and release regular game updates once a week and expansion packs every few months
- 16. Review game players’ and game testers’ feedback
- 17. Timely communicate game player’s feedback to product development team
- 18. In-depth analysis of industry dataAnalysis and Integration Application Game operation team Product development team Feedback-driven game development creates successful game franchises with consistent growth.
- 19. TLBB – A Successful Online Game Franchise 6 TLBB ranks in the top 3 surpassing both WoW and AION. * Source: www.barchina.net, based on a survey of over 40,000 internet cafes in China
- 21. Frequent game updates and release of expansion packs based on game players’ feedback
- 22. Strong development team inherited from our successful in house developed game, TLBB
- 24. Strong sales team in second and third-tier cities
- 25. Systematic management of distribution of ads to significantly increase their effectiveness
- 26. New game style – cartoon-style graphics with selectable 2D, 2.5D and 3D graphic modesEffective marketing strategies Differentiating game features We believe that these are the building blocks for success for DMD.
- 28. Advertisements for our games on Sohu’s 17173.com, the leading game portal in China
- 29. Our games are reviewed and critiqued by 17173.com’s experienced game editors prior to their launch, thereby improving the quality of our games
- 31. Why Changyou? Understand game development Respect creativity and quality products Market intelligence and localization support Extensive feedback collection system and game reviews, if required Abundant operation and technical experience Subscription-based to MTX conversion, proprietary anti-hacking and anti-cheating technologies Strong marketing platform and support At least 6 months market warming and US$1.5 million marketing budget during OB 10