Being Tech Challenged in a Tech Savvy Industry
Sophie Kovic is a southern hemisphere friend of mine, and one of the nicest people you could meet. She’s also a gangster photo appreneur. The fact that she lives in one of the most beautiful places in Australia doesn’t make me at all jealous! :) She is a specialist in photo apps and has had great success with them in the app store.
"When Elaine asked me to do a guest post, I had no idea what to write. I thought about what I could bring to the table for her readers and it struck me that the one thing Elaine and I do not have in common is technical expertise."
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3. A Word From Elaine
Sophie Kovic is a southern hemisphere friend of mine, and one of the
nicest people you could meet. She’s also a gangster photo appreneur.
The fact that she lives in one of the most beautiful places in Australia
doesn’t make me at all jealous! She is a specialist in photo apps and
has had great success with them in the app store.
4. Sophie’s Story
When Elaine asked me to do a guest post, I had no idea what to write.
I thought about what I could bring to the table for her readers and it
struck me that the one thing Elaine and I do not have in common is
technical expertise.
As someone from a non-tech background, I got into apps from the
‘outsource everything’ mindset. This has left me in the strange
situation of owning a software company with little actual
understanding of coding or software internals.
5. Sophie’s Story
It’s not something I normally talk about as a lot of the people in the
industry look down on this type of operation. In fact, when Stephanie
and I were attending an app conference in San Francisco recently, a
fellow appreneur asked us which language we program in. I have to
admit we looked at each other quizzically and replied, “Is X-code a
language?”
6. Sophie’s Story
I have no idea how to upload a binary, and I don’t have X-code
installed on my mac. I don’t know what an SDK looks like. But you
know what? That’s ok, because my company does fine and we are
making good money. I am free to look at the broader picture and not
get bogged down doing things that can be outsourced. In fact, due to
my selective blindness on the subject, I can’t get caught up in the
small stuff.
7. Sophie’s Story
And so for any of Elaine’s readers who may feel overwhelmed by her
technical smarts and feel like they can’t or just don’t want to learn it
all, it’s OK, it can be done by purely outsourcing everything. It’s just a
choice you make. Most people would call my limited coding
knowledge a disadvantage, but in a way I believe it helps me stay
focused on working ‘on’ the business, instead of ‘in’ the business.
8. Sophie’s Story
Learning to focus on the bigger picture, and freeing time up for more
learning has been one of the things we have been striving for at
Applause.
We have a small team run primarily in the Philippines, a project
manager to keep them on track, and another manager here in
Australia. There are also two of us, Stephanie and I, both running the
company. Even with all this, we still feel we get bogged down in
minutiae.
9. Sophie’s Story
We try to be as productive with our time as possible by focusing on
our top priority for the day each day, instead of all those little
seemingly urgent tasks. We believe that the less we actually have to
do each day, the more productive we can be. So we read articles
online, check up on what our app buddies around the world are up
to, and continue to market research to make sure we are staying
current with our ideas.
10. Sophie’s Story
We outsource as much as we can, which now includes creating
detailed files, manuals and tutorials for our employees, so they can
learn directly from that, which frees up time that would otherwise
been spent training.
As time goes by we are learning more and more but overall we know
there is so much out there and we will never be able to learn it all.
But we do know how precious time is. It’s something to never take for
granted.
11. Sophie’s Story
So for those of you out there who are inspired to make apps but feel
your technical IQ is holding you back, don’t worry. Everything is
figure-outable and what isn’t can be outsourced!
12. Elaine Says…
Great insights Sophie, thank you. Outsourcing is the biggest, most
important thing you have to do if you want to...
1) Grow your business and
2) Become a business owner with ‘free time’, rather than someone
working in your business 24/7.
Thanks Sophie!
