Following popular YouTube musician Daniel Matthews as he travels to Korea to find his birth family and reconnect with his Korean roots

1. Korean Adoptee Documentary

2. OVERVIEW
DANIEL MATTHEWS, Korean Adoptee and musician, embarks on a
journey to S. Korea to visit his orphanage, search for his birth mother,
father and brother, reconnect with his ethnic roots and perform for the
first time in his home country in front of hundreds of other adoptees at
the 2013 International Korean Adoptee Association (IKAA) Summit.
This incredible journey will inspire Daniel’s next solo full-length music
album and act as a companion piece to the web-series.
ABOUT DAN MATTHEWS
Dan’s birth father lost his job and then split with his birth mother, who shortly thereafter found out she
was pregnant. When Dan was born, the mother had lost contact with the father and as a single mother
to a 3 year old already, couldn’t take care of 2 kids. Father and brother doesn’t know about Dan, but this
documentary will search for all of them as Dan reconnects with his birth family and his first foster
mother.
• Date of Birth: June 5, 1985 (Currently 27 years old), adopted at 8 months old
• Parents: Lynne and Paul Matthews
• College: San Diego State University, 2008
• 5 years Programming & Public Relations for San Diego Asian Film Festival (Non-profit org)
• Blogger/Host for Asian American Cable Network, MYXtv
• Heavy Involvement in Korean American adoptee network (Video)
• Currently Productions and Web Content Director for International Secret Agents (ISAtv),YouTube
channel and website started byWong Fu Productions and Far East Movement

3. PRODUCTION DETAILS
• 10 episodes, 15 minutes each (100 minutes total footage)
Episodes 1-2: Preparing for Korea trip, interviews withYouTube celebrities, co-workers, friends,
adopted mother, and Asian celebrities; start search for birth mother
Episode 2-5: Arrive in Seoul, meet with Korean tour guide and other adoptees, visit IKAA office, visit
Korean music shows, experience Korean food, drink, and culture
Episode 5:Visit orphanage
Episode 6: Meet with Korean musicians from Korean music shows, go out and eat and drink and
experience Korea with Korean musicians
Episode 7: Continuation of Episode 6, also start to prepare for performance at IKAA
Episode 8: 2013 International Korean Adoptee Association (IKAA) Summit
Episode 9: Meet Korean birth mother, or other family, with orphanage people
Episode 10: Conclusion, return toAmerica
PRODUCTION SCHEDULE
USA Interviews with friends and family: July 2013
KoreaTrip: July 20 - August 5, 2013
Seoul and Pusan: July 20 - 24
Visit Orphanage and Find Birth Mother: July 25 - 28
IKAA Summit: July 29-August 4
Departure: August 5

4. Video Collaborations:
• Ryan Higa (TopTen Most Subscribed onYouTube, 7million+Subscribers)
• Wong Fu Productions (Top Filmmakers onYouTube, 1.5million+ Subscribers)
• David Choi (Top Musician onYouTube, 900K+ Subscribers)
• Paul Kim (American IdolTopTen Contestant)
• Jason Chen (Top Musician onYouTube, 600k+Subscribers)
• AJ Rafael (Top Musician onYouTube, 400k+Subscribers)
• JosephVincent (YouTube Partner, 330k+Subscribers)
• Jennifer Chung (Top Musician onYouTube, 137k+Subscribers)
• Paul Dateh (YouTube Partner, 75k+Subscribers)
• Kevin Lien (YouTube Partner, 62K+Subscribers)
• ScottYoshimoto (YouTube Partner, 40k+ Subscribers)
• Arika Sato (YouTube Partner, 25k+Subscribers)
• Dawen (YouTube Partner, 16K+Subscribers)
• Daniel Seo (The Dreamlapse Project)
• Toestah (YouTube Musician)
• Geo and Chuck of Instant Noodles (America’s Best Dance Crew Season 6)
DANIEL MATTHEWS’YOUTUBE SOCIAL CIRCLE

5. ABOUTTHE PRODUCTION COMPANY:
Mayrok Media is a next-generation multimedia company focused on the production, distribution, and
management of content on digital platforms. Mayrok uniquely addresses the growing interest and
demand for Asian American pop culture and entertainment content across digital and traditional
platforms.
ABOUTTHE PRODUCTIONTEAM:
Eugene Choi:
 Electus and HQ Productions
• Executive Producer for K-TOWN, reality show funded byYouTube and Electus, $500k+ budget
• Executive Producer for Roll Models, reality show funded byYouTube and Electus, $400k+ budget
Jason Hwang:
 Far East Movement (2011-Present)
• Producer, Asst. Director, Camera Operator, Editor for various music videos, short films, webisodes, and live
broadcasts
 ISATV (2011-Present)
• Director of Photography, Camera Op, Editor for Alfie, It’s Complicated, ISAWeekly, Makeshift and Step-by-
Step web-series
 MNET America (2011)
• Beats Per Mnet: Camera Operator and MnetTV Spots: Director of Photography / Editor

6. RETURN ON INVESTMENT (ROI)
Distribution Strategy:
• 10 episodes, 10-15 minutes each, on ISATV’sYouTube Channel
• Destination:YouTube.com/ISAtv | ISAtv.com
• Subscribers: 100K+
• Views: 5 Million+
• Promotion by Dan Matthews’s social media network, hisYouTube collaborators (12-34
age, highly educated, tech-savvy, passionateYouTube watching demographic)
• Expected # of impressions: 20 million (average 1 million per episode, plus 10+ behind-
the-scenes videos, music videos, and other videos)
• Value: $400,000 (YouTube’s ~$20 CPM cost)
Secondary and other Distribution Windows:
• Edit into 90 min. documentary film
• Submit to film festivals
• Possible distribution in theatres
• Possible distribution inTV
• Possible distribution in Hulu, Netflix, etc.

7. • 30 total shooting days, 5 production crew
members,$152,029 budget
• Total production costs: $92,091
• Total Airline/flight costs: $9,000
• Total Hotel costs: $3,200
• Total food/meals: $5,100
• Totally post production/editing costs: $34,600
PRODUCTION BUDGET OVERVIEW

8. Heritage Camps
• Organization hosts annual camps for adoptive families
• Performer and Workshop Presenter:Arts education seminars for parents and
children (Video)
Connect-A-Kid
• Organization provides a mentorship program for young Korean Adoptees
• Mentor and Big Brother
AKA SoCal Association of Korean Adoptees
• Community organization that creates a forum for Adoptee discussions
• Member
RainbowWorld
• Organization that gives voice to international adoption community
• Content Producer and Media Consultant
MinnesotaTransracial Film Festival
• Annual film festival that deals with transracial issues including adoption
• Performer and Presenter
Affiliated Adoption Organizations